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GCT Announces New Strategic Partnership with Context Networks to Deliver Context-Rich Advertising Platform for Casino Operators

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Game Changing Technologies, Inc today announced a new strategic partnership with Context Networks, Inc., the world’s first omni-channel marketing system to unify high-contextualized marketing messages across all physical and digital displays helping casinos and lottery operators drive new revenue streams by building more direct and meaningful relationships with their customers.

The Contextual Promotions Media (CPM) Network, a secure private blockchain platform and operator ecosystem, delivers an end-to-end advertising solution for operators enabling them to become digital publishers with no new capital investment.  This Platform-as-a-Service (PaaS) brings together operators and advertisers in a dedicated, private, permissioned blockchain ecosystem using digital tokens for payments, exchanges, incentives and fees. GCT will make the CMP Network available to its full network of casino operators and tribes.

“Digital advertising has moved well beyond simple TV and radio and is now in almost all aspects of our lives from cabs and buses, mobile devices, online shopping and online entertainment. Artificial intelligence technology and geo-spatial locational services enable targeted one-to-one marketing like never before,” stated Andrew Cardno, GCT’s CEO. “With Google and Facebook being the largest advertising platforms in the world, digital advertising is become more and more common place. It makes sense for casinos to monetize their digital real-estate.”

Casino and lottery publishers can leverage the benefits of rapid payment settlements and transparent advertising-on-demand. Operators, acting as publishers, have immediate, low-cost access to high-quality customers. Advertisers and traditional Demand-Side Platforms (DSPs) deliver creative digital assets efficiently in a low-touch environment integrated with anti-fraud solutions that form a secure information base for advertisers to make weighted decisions on real-time advertising bids.  Advertisers and sponsors can perform in-depth audits of their ad spend. In addition, tamper-proof storage of smart contracts and event logs inside the CPM Network private blockchain prevents dishonest participants from using corruption schemes.

“We are proud to partner with GCT to expand our market footprint and showcase our unique product offering to casinos,” stated Matthew Olden, Context Network’s Founder and CEO. “The feedback we have been getting from casino operators has been tremendous as they recognize new revenue streams at virtually no additional cost.”

SOURCE Context Networks, Inc.

Gaming Corps

Gaming Corps launches Instant Blitz scratchcard-style game vertical

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Gaming Corps, the Sweden-based publicly listed game developer, has launched Instant Blitz, a new scratchcard-inspired product vertical. The first title, also called Instant Blitz, is now live.

Instant Blitz plays across four rounds on a 3×6 active grid, where clusters of three or more matching symbols pay prizes that are added to a central Prize Pot. The grid can expand up to 6×6 via Lightning symbols, while Wheel symbols trigger a bonus with guaranteed rewards ranging from 5x to 1,000x the stake.

Other feature symbols include Multiplier, which doubles the total Prize Pot win, and Extra Rounds, which adds two additional rounds.

Alexandros Mavroudis, Product Owner at Gaming Corps, said: “Instant Blitz is an exciting launch for us because it introduces a new way of thinking about scratchcard-style content. We wanted to create something that keeps the immediacy players expect from the format but adds more structure and points of anticipation within a single session. The result is a game that feels fast and accessible on the surface but has far more going on underneath.”

Gaming Corps said the release supports low entry stakes, with bets starting from as little as 5p, positioning Instant Blitz as an option for operators looking to add lower-stake instant win content alongside other formats.

The post Gaming Corps launches Instant Blitz scratchcard-style game vertical appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle

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Eeze has promoted three executives into senior leadership roles as the casino supplier scales its operations and reorganises key functions.

Aarti Carl has been appointed Chief People Officer to lead a newly repositioned People Function. Eeze said the function was previously HR and has been redefined to reflect a focus on culture, employee experience and organisational development.

Kurt Vella has been named Chief Legal Officer, responsible for overseeing Eeze’s global legal and compliance strategy.

Shaun Cini has been promoted to Vice President of Finance. Eeze said Cini will continue supporting strategic decision-making.

Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “These appointments reflect both the strength of our internal talent and our commitment to building a leadership team that can support our continued growth.

“Aarti, Kurt, and Shaun have each made a significant impact on the business, and I am confident they will continue to play a key role in shaping our future.”

The post Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games names Iryna Alabuhina Head of Commercial for Europe

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Former Hub88 senior account manager joins as QTech targets expanded European operator partnerships.

QTech Games has appointed Iryna Alabuhina as Head of Commercial – Europe, tasking her with expanding the company’s commercial footprint across the region.

Alabuhina joins from Hub88, where she served as Senior Account Manager working with operators across multiple international markets. Before that, she held business development and platform-management roles at SOFTSWISS, and later joined Evolution, where she focused on managing CIS clients and platforms.

QTech Games CEO Philip Doftvik said: “We’re delighted to have secured Iryna’s broad expertise and sharp sales skills for this dedicated commercial-lead role at QTech, as we continue to strengthen and scale up our influence across Europe. Aside from her fantastic experience, Iryna is a great cultural fit with QTech and a person with the right mindset that will help us grow even faster.

“We’re thrilled with Iryna’s fast start as a team player and leader, especially as QTech crosses the threshold of our next growth cycle, consolidating our incumbent position as the dominant aggregator for emerging markets.”

Alabuhina said: “I’m excited to join QTech Games as Head of Commercial for Europe, focusing on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative ethos, not to mention some defining points of delineation in the aggregation space – whether that’s its raft of tech-led product developments, rapid-fire integrations, simple invoicing structure, or offset pricing. I was also struck by QTech’s unique commercial model, rich portfolio and enterprising mindset.

“I’m now looking forward to broadening our horizons and partner-base still further, as I head up a talented commercial team for Europe, assembling the best online games and taking them to market across some territories of great potential.”

QTech Games is the top game aggregator for developing markets and a vital industry leader in game exploration. Its remarkable selection of continually updated content is highlighted by 200+ suppliers, more than 5,000 casino games, and over 1,000 live tables – and still growing! Consequently, this is integrated with a continuously growing international presence, exclusive gaming tools and services, and cutting-edge AI technology to enhance its partners’ offerings and improve their customer experience.

The post QTech Games names Iryna Alabuhina Head of Commercial for Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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