Industry News
Barrière Group consolidates its position as leading casino company in France with six casinos in the Top 10
Following The Issue Of French Casino Ratings For Gross Gaming Revenue (GGR), The Barrière Group, A Leading Player In The Casino Sector In France And Europe, Has Consolidated Its Position With Six Of Its 27 French Casinos In The Top 10 (Casinos Barrière Enghien-les-bains, Blotzheim, Bordeaux, Toulouse, Deauville And Lille) And Has Seen A Significant Increase In Visitor Numbers. Casinos Barrière Are The Group’s Number One Business Area For Turnover (75.5% For The 2019 Tax Year Ending 31st October).
These figures are the result of a proactive Group strategy, with increased investment in gaming. Despite complex social and economic conditions (the increase in the CSG social security contribution 2 years ago), Barrière – headed by Dominique Desseigne – has redoubled its initiatives and innovations, including the regular diversification of its slot machines and electronic games, new game testing, an increasingly proactive targeted marketing strategy and an ever-changing programme of lively events.
The new “Carré VIP” loyalty programme is a clear success and the roll-out continues: over 50% of turnover is now achieved through cardholders, enjoying numerous benefits offered by the Group to thank them for their loyalty.
In order to attract new clients, especially a younger clientele, Barrière organises and hosts the Barrière Esport Tour, fun and innovative shows that attract the biggest digital influencers in France.
For 18 years in a row, Casino Barrière Enghien-les-Bains has held its position at the top of the ratings, achieving GGR of over 160 million euros. For the coming year, it plans to continue investing in new concepts, including the creation of a high-end gaming table room.
Casino Barrière Blotzheim maintains its number 2 position for the second consecutive year, with a GGR in excess of 50 million euros.
To maintain their advance and continue offering a quality client experience, four Casinos Barrière – located in Toulouse, Blotzheim, Saint-Raphaël and Carry-le-Rouet – will be carrying out renovation and expansion work in 2020. This investment is a reflection of the Group’s desire to beef up its offering, in terms of both gaming (new slot machines and electronic games) and catering (new bars and restaurants, terraces and smoking areas etc.).
“At a time when there have never been as many options for entertainment on offer, it is gratifying to see that casinos are still really popular with the French. Our family-owned and managed Group saw over 9.5 million visits to our Casinos in 2019. This level of popularity clearly shows that, more than ever, casinos are places that bring different generations together: fun and friendly places, with over 3,500 shows and events on offer every year,” said Dominique Desseigne, CEO of Barrière.
Finally, Barrière celebrated the 1oth anniversary of Responsible Gaming in 2019 – its innovative national programme devoted to information and preventing the risks of excessive gambling for its casinos in France. Responsible Gaming mainly consists of a network of experts and a unique system: VLA or Voluntary Limited Access. This allows clients to choose a maximum number of visits over a set period across all of the Group’s casinos. The system consolidates the initiatives that the Group has been trialling for over 10 years.
Industry News
Wazdan schedules three-stage Network Promotion campaign for summer
The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.
Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.
The promotion will use Wazdan’s Mystery Drop
and Mystery Multiplier
Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.
Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot
: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown
: Empire of Gold (6th August).
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.
“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”
The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ICONIC21 launches Football Cup-branded casino games and debut network tournament
ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.
The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.
For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.
Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.
The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Alberta5 days agoOctoplay secures conditional Alberta iGaming supplier approval from AGLC
-
Canada5 days agoWhat Canadian Slot Players Are Really Comparing in 2026: Payout Speed, Interac and RTP Transparency
-
Africa3 days agoSpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
-
content-supply4 days agoMillion Games launches Skull King’s Treasure with partner studio Arcane Pixel
-
Africa4 days agoBooming Games renews Hollywoodbets Durban July activation partnership
-
Casino Content5 days agoSkillOnNet adds ODDSworks casino content across Ontario sites
-
GGPoker4 days agoGGPoker opens satellites for WSOP Circuit CDMX México 2026
-
Baltics4 days agoFrom Ronaldinho Roulette to Next-Generation Game Shows: How CreedRoomz is Expanding Live Casino Entertainment



