Baltics
Enlabs Appoints George Ustinov as new CEO
The Board of Directors of Enlabs has appointed George Ustinov as new President and CEO. George Ustinov has been employed by Enlabs since 2017 and is currently active as operational manager (COO) and was previously Enlabs CFO.
George Ustinov, a Latvian citizen, was born in 1989, educated as an economist and worked before his time at Enlabs in the financial industry and at the auditing firm EY.
George Ustinov takes up the new position immediately and succeeds Robert Andersson, who in consideration with the Board, leaves his operational assignments in the Group after two years as President and CEO. The Nomination Committee for Enlabs has stated that it intends to propose this year’s upcoming Annual General Meeting to elect Robert Andersson as a member of the Board.
“The Board is very pleased that George Ustinov will lead Enlabs in the future. George has during his time in the Group demonstrated the ability to quickly make and implement decisions, has solid knowledge of the Eastern European gaming markets, and possesses the leadership skills that Enlabs continues to develop.” says Enlabs’ Chairman Niklas Braathen, and continues “George understands how one runs decentralized organizations, culture of collaboration and high performance. Together with Enlabs’ management team, he will drive Enlabs’ strategy forward, and be able to deliver long-term value for all our shareholders.”
“Being able to hand over the leadership to George after these two years feels extraordinary good. We have worked very closely with each other during this time and with his skills and drive, George is the obvious choice as new president and CEO. Personally, I feel honored to make the best possible contribution to the company’s success through active board work.” says Robert Andersson.
“Robert has during his time at Enlabs had very successful results with an extensive and important change work. This has gone according to plan and we have had a mutual dialogue with Robert how he can progress and help the company’s continued development. All together we believe that this is the best solution for the company. We thank him for his efforts, and very much look forward to the continued cooperation, now in the board room.” continues chairman Niklas Braathen.
Now President and CEO George Ustinov says: “I am honored to have the opportunity to take over leadership for Enlabs, which is a fantastic company with very great opportunities. We operate in an industry that is rapidly changing, and our mission is to fulfill our customers’ needs and improve the customer experience through digital solutions. I very much look forward to working with all my colleagues in order to create a new bigger and stronger Enlabs.”
About ENLABS:
Enlabs stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within three business areas: Gaming, Media and Solutions. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 200 employees.
HIPTHER is thrilled to reveal Lex Legas as a Strategic Partner for the HIPTHER Baltics conference series, which includes Vilnius, Riga, and Tallinn. The collaboration incorporates LexLegas’s extensive knowledge in cross-border regulation, compliance, and high-risk legal structures into the targeted Baltic series.
Updated Date for Riga – Baltic Tech Week
The date for the Riga conference has been officially updated to 11 May 2026 (instead of the previously stated 12 May). The conference will remain the inaugural event of Baltic Tech Week in Riga.
After a robust debut set for 21 April 2026 in Vilnius, and prior to the Tallinn edition later in the series, HIPTHER Baltics: Riga strengthens HIPTHER’s dedication to locally anchored, high-quality discussions throughout the Baltic region, uniting regulatory, legal, fintech, and gaming participants around the most significant issues.
A Tactical Alignment: Lex Legas
Lex Legas is a specialized legal consultancy and research-oriented legal brand focusing on iGaming, fintech, payments, AML/CTF, and international regulatory frameworks, emphasizing Baltic, EU, and high-risk regions.
Integrating practical legal experience with regulatory investigation and strategic guidance, Lex Legas collaborates closely with operators, payment processors, software vendors, and international advisors engaged in regulated and semi-regulated sectors. Their expertise spans:
- iGaming & betting regulation (EU & non-EU jurisdictions)
- AML/CTF frameworks, risk assessments, and compliance structuring
- Payment solutions, PSP integrations, and fintech regulatory analysis
- Licensing, corporate structuring, and operational legal support
- Regulatory trends, enforcement practices, and supervisory expectations
- Cross-border legal risk management for high-risk business models
“At Lex Legas, we work daily at the intersection of regulation, technology, and high-risk business models, exactly where today’s iGaming, fintech, and payments industries are being shaped.
HIPTHER Baltics stands out as a rare platform that goes beyond surface-level discussions and creates space for real, jurisdiction-specific conversations around compliance, licensing, player protection, and operational risk.
Partnering with HIPTHER for the Baltics series feels like a natural extension of our mission: translating complex regulatory frameworks into practical, business-ready solutions. We’re excited to contribute our research-driven perspective and hands-on experience to the dialogue in Vilnius, Riga, and Tallinn, and to help shape meaningful cross-border discussions across the region in 2026” – The Legal Experts of “Lex Legas” Team
HIPTHER Baltics 2026 – Three Capitals, One Vision
The HIPTHER Baltics series brings HIPTHER’s signature focus on regulation, compliance, fintech, and innovation to the heart of the Baltic region through three targeted, one-day conferences each hosted in a Baltic capital and built around locally-relevant themes with regional and cross-border impact.
“HIPTHER Baltics is built as a focused conference series for the region — not just a one-off event. From Vilnius to Riga and Tallinn, our goal is to create a high-level platform where regulators, legal experts, fintech leaders, and gaming stakeholders can connect around the real topics shaping the market: compliance, licensing, payments, player protection, and cross-border operations.
That’s why partnering with Lex Legas feels like a perfect match. Their research-driven approach and hands-on expertise in iGaming, fintech, and regulatory frameworks across the Baltics and beyond brings exactly the depth and clarity we want to deliver through the entire series. We’re proud to welcome them as a Strategic Partner and look forward to building meaningful, practical conversations together in 2026.” — Zoltan “Hawkie” Tundik, Co-Founder & Head of Business, HIPTHER
More information & tickets: https://hipther.com/events/baltics/
The post HIPTHER Baltics Announces Riga Event and Strategic Partnership with LexLegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.
Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.
The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.
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In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Boost Casino, a prominent platform in Estonia. The collaboration brings certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.
Players on Boost Casino can now enjoy brand-new titles such as the mystical Respin Multi Joker, 40 Coins of Chance, or Rio Mystery Night. These additions expand Boost Casino’s offering with a spectrum of engaging mechanics, premium design, and mobile-first performance, ensuring the highest-quality entertainment for the Estonian audience.
The agreement is part of SYNOT Games’ strategic initiative to solidify its presence in licensed, regulated markets, providing innovative content through partnerships with established and trusted regional operators.
Martin Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Estonian players through this strategic alliance with Boost Casino. Estonia represents a market with great potential and an audience that appreciates quality, variety, and innovation. Boos Casino’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Baltic expansion.”
Boost Casino, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.
Janis Bariss, Head of Gaming, Entain Baltics & Nordics at Boost Casino, said: “Teaming up with SYNOT Games is an exciting opportunity to enhance our content library with vibrant, engaging titles that truly connect with today’s audience players. Their blend of storytelling, striking visuals, and proven game performance perfectly complements our vision for the future of digital gaming in Estonia.”
This collaboration not only empowers Boost Casino to further differentiate its portfolio but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming and working exclusively with trusted local operators—a model increasingly valued by players and regulators.
The post SYNOT Games Announces Strategic Partnership with Boost Casino appeared first on European Gaming Industry News.
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