Industry News
ORYX Gaming steps up gamification with new Player Engagement Platform
ORYX Gaming, a Bragg Gaming Group company, has unveiled its new Player Engagement Platform which takes gamification to a new level.
ORYX Player Engagement Platform consolidates a number of functionalities that work together to increase player engagement and customer lifetime value.
It includes a set of targeted promotions, such as free spins, bonuses, jackpots, leaderboards and tournaments; a multi-channel communication platform which supports traditional campaign channels such as SMS, email and social media; and a real-time campaign management system which takes the platform to the next level by allowing operators to engage players onsite in real-time.
With the real-time campaign system, operators can automatically trigger a reaction to playersâ online activity and offer tailored promotions based on their actions, ensuring maximum player engagement and experience.
The platform is powered by the recently launched ORYX Data Analytics Platform (DAP) where real-time data is collected and processed from the ORYX iGaming Platform, the ORYX Hub, and the ORYX Sportsbook, as well as external sources such as third-party player account management systems.
The ORYX Player Engagement Platform is a modular, not platform-dependent product, and can be integrated into third-party PAM systems or as an addition to the ORYX iGaming Platform.
Both the Player Engagement Platform and the DAP are compliant with responsible gaming requirements in a number of different jurisdictions.
Matevz Mazij, CEO of ORYX Gaming, said: “Knowing the player is not enough anymore. It also matters how the data is used.
âThe ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and onsite.â
Industry News
SUZOHAPP Appoints Geoff McDowell as New President
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SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.
McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.
âWe are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,â said Drew Scielzo, ACON Partner.
Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPPâs success. âSUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,â he said.
The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.
Industry News
Amusnet Releases Showtime Roulette 500x
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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.
What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.
Dynamic Paytable
Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!
Instant Re-bet function
Pick again the lucky numbers for the last 15 spins!
Statistics for Hot & Cold
Make your strategy with statistics for the last 500 spins!
Jackpot Cards with scheduling option
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed!
The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.
Industry News
GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office
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Groupe Partouche has acquired a building, strategically located at Place de lâEtoile in Paris, at 10 avenue de la Grande ArmĂ©e.
With a surface area of over 8000 mÂČ spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.
This building will also house the headquarters of Groupe Partouche.
The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.
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