Gambling in the USA
NASCAR and Penn National Gaming expand strategic alliance with gaming partnership
NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, Inc., announced a new multi-year partnership that will make Penn National an authorized gaming operator of NASCAR in the United States. The partnership is Penn National’s first with a professional sports league and will center around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $50,000 jackpot every race.
In addition, NASCAR and Penn National have extended their long-standing race title sponsorship for the “Hollywood Casino 400” at Kansas Speedway through 2026, deepening the connection between the two entertainment companies. The partnership furthers Hollywood Casino’s position as the Official Casino Partner of Kansas Speedway and the race title sponsor of the NASCAR Cup SeriesTM race that is scheduled for October 18, 2020.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, Executive Vice President, Innovation, NASCAR. “Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalized sports betting across the country.”
“We are very excited to enter this long-term, strategic partnership with NASCAR,” said Jennifer Weissman, Chief Marketing Officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
The free-to-play NASCAR Finish Line mobile game will be available ahead of the DAYTONA 500 across iOS and Android phones and tablets and can be downloaded on the App Store and Google Play store. Players can win the $50,000 jackpot by accurately predicting the race winner and the highest finishers across six different groupings of six drivers.
“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” said Kansas Speedway President Patrick Warren. “Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the ‘Hollywood Casino 400’ the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”
Penn National is the nation’s largest regional gaming operator with 41 facilities in 19 states, including the Hollywood Casino at Kansas Speedway that overlooks Turn 2 of the Speedway, which opened in 2012. The partnership with NASCAR reflects the Company’s strategy to continue evolving its business, with a focus on becoming a best-in-class omni-channel provider of retail and online gaming and sports betting entertainment. As part of that strategy, Penn National recently announced an exclusive gaming partnership with Barstool Sports to utilize its brand for all of the Company’s online and retail sports betting and iCasino products, subject to the closing of the transaction, which is expected to occur within the First Quarter.
As an authorized gaming operator of NASCAR, Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app. Genius Sports, NASCAR’s exclusive provider of NASCAR data to licensed sportsbooks, rolled out several new in-race bet types in 2019 and is set to expand upon that with an additional eight in time for the 2020 NASCAR Cup Series season.
Last year, NASCAR announced a series of partnerships to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including an integrity deal with Sportradar, an exclusive data distribution deal with Genius Sports, and content deals with Action Network and VSiN. Additionally, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
Source: NASCAR
Front desk workers at Park MGM, represented by Teamsters Local 986, have unanimously ratified a strong first collective bargaining agreement. The two-year contract protects and rewards 82 workers, delivering higher wages, improved benefits, and stronger workplace protections.
The bargaining unit includes front desk clerks, head cashiers, rooms controllers, lobby ambassadors, and guest service representatives. They play a critical role in delivering a seamless and welcoming guest experience from check-in to check-out.
“Organizing with Local 986 was an easy choice that led to overwhelmingly positive results. This contract allows me to provide a better future for myself and my family. I’m very grateful for all the support throughout this process,” said Andrea Mata, a front desk clerk and proud member of Local 986.
Under the new agreement, workers will receive a 10% wage increase, improved benefits, and an enhanced pension plan. Workers will now have access to the Teamsters Health and Welfare plan that reduces their deductibles by lowering co-pays and out-of-pocket costs.
“This agreement shows what’s possible when workers come together and organize. Strong contracts are built on solidarity, and this victory delivers real improvements that raise standards across the industry,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.
“These members showed strength and determination from day one and it paid off. Winning a first contract like this is a big milestone that delivers immediate improvements while building lasting power for the future,” said Tim Vera, President of Local 986.
The post Teamsters at Park MGM Unanimously Ratify Strong First Contract appeared first on Americas iGaming & Sports Betting News.
Conferences
Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026
Digicode announced its participation in the Indian Gaming Tradeshow & Convention 2026, taking place March 30 – April 2, 2026, at the San Diego Convention Center. The event is recognized as the largest gathering dedicated to the tribal gaming industry, bringing together tribal leaders, casino executives, regulators, and technology providers to explore the latest developments shaping the sector.
Organized by the Indian Gaming Association, the annual convention serves as a key platform for discussing innovation, regulatory developments, and strategic opportunities across both land-based and digital gaming ecosystems.
“At a time when tribal gaming organizations are increasingly exploring digital transformation and operational modernization, the Indian Gaming Tradeshow & Convention provides an important forum for collaboration,” said Elkhan Shabanov. “We look forward to connecting with industry leaders and sharing how modular technology architectures can help operators scale efficiently, improve operational control, and build platforms designed for long-term growth.”
During the event, Digicode will highlight its Diger Suite, a modular ecosystem of gaming technology solutions designed to help operators modernize infrastructure and reduce reliance on legacy systems. The platform enables gaming organizations to implement flexible, scalable technology stacks that support both current operations and future expansion.
Key solutions within the Diger Suite include:
- DigerRGS – A next-generation gaming platform designed for high-throughput performance and full intellectual property ownership.
- DigerPAM – A cross-market-ready player account management system that supports scalable user management and regulatory compliance.
- DigerPay – A PSP-agnostic payment gateway supporting more than 200 payment methods with integrated real-time fraud protection.
- DigerClick – A fully owned affiliate management platform offering customizable tools, campaign management, and performance analytics.
- DigerCompanion – An AI-driven assistant designed to support multilingual player engagement, responsible gaming initiatives, and automated compliance workflows.
Digicode experts attending the convention will also share practical insights into how gaming operators can strengthen their technology infrastructure, streamline payment operations, automate player support processes, and maintain greater control over their digital platforms as the industry continues to evolve.
By participating in the Indian Gaming Tradeshow & Convention 2026, Digicode aims to expand its engagement with tribal gaming organizations and technology partners and contribute expertise in platform engineering, payments infrastructure, and AI-driven operational tools.
The post Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
bingo6 days ago -
Africa7 days ago
Virgin Bet goes live in South Africa
-
Charity Space Scotland7 days ago
Scottish Government Announces £7.9M Investment to Tackle Gambling Harms
-
BetMGM7 days ago
PA Gaming Control Board Imposes $100,000 Fine on BetMGM
-
ELA Games7 days ago
2026 SiGMA Americas Awards Features ELA Games in Two Major Categories
-
apuestas7 days ago
Brasil 2026: Bets presionan el presupuesto de los hogares y redefinen la competencia por el consumo
-
Eilers & Krejcik – Fantini Game Performance Report7 days ago
Zitro Remains Latin America’s Top-Performing Supplier in the Eilers & Krejcik – Fantini Report
-
Compliance Updates7 days ago
Peter Knutsson Becomes New Director General of Swedish Gambling Authority
