Gambling in the USA
NASCAR and Penn National Gaming expand strategic alliance with gaming partnership
NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, Inc., announced a new multi-year partnership that will make Penn National an authorized gaming operator of NASCAR in the United States. The partnership is Penn National’s first with a professional sports league and will center around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $50,000 jackpot every race.
In addition, NASCAR and Penn National have extended their long-standing race title sponsorship for the “Hollywood Casino 400” at Kansas Speedway through 2026, deepening the connection between the two entertainment companies. The partnership furthers Hollywood Casino’s position as the Official Casino Partner of Kansas Speedway and the race title sponsor of the NASCAR Cup SeriesTM race that is scheduled for October 18, 2020.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, Executive Vice President, Innovation, NASCAR. “Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalized sports betting across the country.”
“We are very excited to enter this long-term, strategic partnership with NASCAR,” said Jennifer Weissman, Chief Marketing Officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
The free-to-play NASCAR Finish Line mobile game will be available ahead of the DAYTONA 500 across iOS and Android phones and tablets and can be downloaded on the App Store and Google Play store. Players can win the $50,000 jackpot by accurately predicting the race winner and the highest finishers across six different groupings of six drivers.
“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” said Kansas Speedway President Patrick Warren. “Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the ‘Hollywood Casino 400’ the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”
Penn National is the nation’s largest regional gaming operator with 41 facilities in 19 states, including the Hollywood Casino at Kansas Speedway that overlooks Turn 2 of the Speedway, which opened in 2012. The partnership with NASCAR reflects the Company’s strategy to continue evolving its business, with a focus on becoming a best-in-class omni-channel provider of retail and online gaming and sports betting entertainment. As part of that strategy, Penn National recently announced an exclusive gaming partnership with Barstool Sports to utilize its brand for all of the Company’s online and retail sports betting and iCasino products, subject to the closing of the transaction, which is expected to occur within the First Quarter.
As an authorized gaming operator of NASCAR, Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app. Genius Sports, NASCAR’s exclusive provider of NASCAR data to licensed sportsbooks, rolled out several new in-race bet types in 2019 and is set to expand upon that with an additional eight in time for the 2020 NASCAR Cup Series season.
Last year, NASCAR announced a series of partnerships to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including an integrity deal with Sportradar, an exclusive data distribution deal with Genius Sports, and content deals with Action Network and VSiN. Additionally, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
Source: NASCAR
AGS
AGS Reflects on Their Class II Roots at OIGA 2026
AGS today announced it will be attending the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 20-22 at the Oklahoma City Convention Center.
With deep seated roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility is located, AGS is eager to return to OIGA with a continued commitment to serving the needs of tribal operators.
”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” said David Lopez, CEO and President of AGS. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
The Company’s product showcase will include the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
The cabinet acts as the perfect canvas to highlight five new titles including Rakin’ Bacon! Fu Zhu Bao Bao
and Rakin’ Bacon! 5 Prosperity Pots
, Cash Carriage Looter
, Da Da Luo Boom
, and Frightful Fortunes Popping Pumpkins
.
AGS’ high-performing mechanical stepper cabinet Revel® – available in both Class II and Class III – is redefining the category by blending traditional mechanical gameplay with video-inspired features, creating an engaging experience for all player types. The latest Revel portfolio includes Crystal Reels® and Royal Reels®, available in both Class II and Class III. Expanding the lineup, Jackpot Legends
– a new cash-on-reels title featuring an exciting Jackpot Bonus Wheel – and So Hot Cash®, which delivers classic stepper gameplay and can be linked to the So Hot Grand progressive, are set to debut in Class III later this year, with Class II launches following in 2027.
On the table side, AGS’ award-winning progressive platform Bonus Spin Xtreme® (BSX) has been hugely successful in turning small side bets into massive jackpots throughout the tribal casino market. Linking all table games – from the pit to the poker room – BSX has been elemental in allowing operators to offer the flexibility at the tables to make these life-changing wins become more common.
AGS’ participation in OIGA reflects the Company’s history in Oklahoma and its longstanding commitment to the tribal gaming community. More than a trade show presence, OIGA is an opportunity for AGS to reconnect with valued partners, strengthen relationships, and reaffirm its respect for the Oklahoma Tribes that have played such an important role in the Company’s growth.
Attendees are invited to visit AGS at booth 732 throughout the show.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks which are currently not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or its affiliates.
The post AGS Reflects on Their Class II Roots at OIGA 2026 appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program
UpUp Casino, a free-to-play social sweepstakes platform built on player-first principles, officially launched in the US at upupcasino.com. The platform debuts with a premium game library, independently audited systems, and a legally compliant sweepstakes model that never requires a purchase or deposit to play or redeem real cash prizes.
UpUp Casino features a diverse collection of social and live games from globally recognised studios that power leading international iGaming brands — premium titles that are traditionally paid-to-play, now available free within the UpUp Casino sweepstakes experience. The platform operates using two virtual currencies: Gold Coins (GC) for entertainment gameplay and Sweep Coins (SC), which can be redeemed for real cash prizes.
Built around a player-first rewards experience, UpUp Casino offers every new player a welcome gift upon signup, alongside a wide range of ongoing promotions and benefits. Players can enjoy daily rewards, weekly bonuses, coin package bonuses, limited-time coin boosts, refer-a-friend incentives, and more. The platform’s VIP program further enhances the experience with boosted promotions, priority support, and exclusive tier-based rewards.
All eligible SC balances can be redeemed for real cash prizes through a redemption process designed for speed, security, and low minimum thresholds — ensuring rewards remain accessible to players.
UpUp Casino has been independently audited for security and fair-play integrity prior to launch and operates in compliance with U.S. sweepstakes promotional regulations. Player accounts are protected through industry-standard encryption, identity verification systems, and dedicated 24/7 customer support staffed by real people.
“Players deserve more — premium games without paywalls, faster redemptions, better rewards, and support from real people who genuinely care. We built UpUp Casino around those principles. This is what a modern player-first sweepstakes casino should look like,” said Angelina Upton, Founder of UpUp Casino.
The post UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
The US Prediction Markets Landscape: Navigating Opportunities and Challenges
The meteoric rise of prediction markets in the United States has sparked intense discussions among industry experts, legal scholars, and operators alike. Driven by high-profile political cycles and cultural events, these platforms have evolved from niche academic experiments into massive financial ecosystems.
But as the volume of activity surges, so does regulatory scrutiny. Understanding the current state of prediction markets, the complex regulatory landscape, and what this shifting paradigm means for the broader future of gambling and sports betting in America is essential for any industry stakeholder.
Understanding Prediction Markets
Prediction markets are specialized platforms that enable users to buy and sell shares based on the outcomes of future events. These events span a massive spectrum, including:
- Political Elections: Predicting presidential race outcomes, congressional majorities, or policy decisions.
- Macroeconomic Indicators: Betting on federal interest rate hikes, inflation numbers, or jobs reports.
- Pop Culture & Sports: Forecasting award show winners, box office performance, or championship outcomes.
Unlike traditional sportsbooks that rely on oddsmakers setting a fixed price, prediction markets operate like a stock exchange. They aggregate information, sentiment, and capital from a diverse pool of participants. This “wisdom of the crowd” often results in highly accurate, real-time forecasting. However, because these platforms blur the lines between financial derivatives and traditional wagering, their legal environment remains incredibly complex and highly contentious.
The Regulatory Battleground
The legal framework for prediction markets in the U.S. is currently in a state of flux, characterized by competing jurisdictions and conflicting viewpoints between federal oversight bodies and state regulators.
US Prediction Markets Hierarchy
- Federal Regulation (CFTC): Pushes for uniform federal rules, viewing events as commodities/derivatives.
- State Regulation (IL, NJ, etc.): Aims to protect local consumer bases and secure state tax revenue.
1. Federal vs. State Regulation
The Commodity Futures Trading Commission (CFTC) views event contracts as derivatives, asserting its role as the critical authority tasked with establishing a uniform, nationwide regulatory framework. However, individual states like New Jersey and Illinois are also aggressively asserting their authority. This dual-layered pressure creates friction, potential legal conflicts, and compliance confusion for platform operators.
2. Taxation Concerns
States have grown accustomed to capturing substantial tax revenue from legalized sports betting and iGaming. As users migrate toward prediction platforms—some of which operate in gray areas or outside traditional state frameworks—local regulators worry about losing out on vital tax income. This financial anxiety is fueling a legislative push for stricter, localized state oversight.
3. Market Integrity and Security
With any high-stakes betting or trading operation, the integrity of the underlying market is paramount. Regulators and critics frequently raise concerns regarding:
- Insider Trading: Participants leveraging non-public information to profit off specific policy or corporate outcomes.
- Market Manipulation: Well-capitalized individuals or “whales” artificially moving the price of a contract to influence public perception or swing a market.
- Oversight Mechanisms: The urgent need for robust, real-time surveillance tools to detect and mitigate fraudulent trading activity.
Expert Insights on the Shifting Landscape
During our recent panel discussion, industry leaders shared their frontline perspectives on how these market forces are colliding.
The Current State of Affairs
Experts agree that the current legal landscape is chaotic but uniquely ripe with opportunity. As gaming attorney Jeremy Kleiman noted during the meetup:
“The legal landscape right now is a mess.”
Yet, history shows that this exact brand of regulatory uncertainty often leaves the door wide open for innovative, agile market solutions to emerge and establish a foothold before formal guardrails are built.
The Role of Technology and Emerging Platforms
Advancements in trading technology are rapidly reshaping user expectations. Regulated platforms like Kalshi and decentralized alternatives like Polymarkets are experiencing massive surges in popularity. This growth is particularly prominent among younger, tech-savvy users who gravitate toward their sleek user-friendly interfaces, low-friction trading structures, and the transparent nature of order books over traditional sportsbook vigs.
Political Dynamics
The future of the industry is deeply intertwined with Washington politics. Strategic advisor Bill Pascrell III emphasized the significance of political dynamics in shaping upcoming legislation. The White House’s backing of the CFTC’s regulatory push is a massive factor that could dictate the trajectory, speed, and severity of prediction market legislation over the next few years.
Looking Ahead: What Shapes the Future?
As the conversation surrounding event wagering matures, three core factors will dictate which operators thrive and how the broader market stabilizes:
- Increased Regulatory Clarity: While the current friction is difficult to navigate, clear and predictable rules from federal and state authorities will ultimately benefit the market by unlocking institutional investment and corporate innovation.
- Consumer Demand for Transparency: Modern users expect deep transparency. Platforms that prioritize clear contract rules, predictable settlement guidelines, and proactive user education will easily gain a competitive edge over opaque competitors.
- The Power of Data Analytics: Data utilization will be the ultimate differentiator. Operators that successfully leverage advanced data analytics to improve market liquidity, enhance user experiences, and ensure secure outcomes will lead the next generation of wagering.
Conclusion
The U.S. prediction market landscape is at a historic turning point. As regulations mature and consumer preferences shift away from passive betting toward active, knowledge-based trading, the industry must remain incredibly agile. For operators, investors, and participants alike, staying informed on these fast-moving regulatory and technological shifts is no longer optional—it is the only way to successfully navigate this complex, high-reward frontier.
Watch the latest iGaming Exchange: Europe & Americas – Virtual Meetup below
Frequently Asked Questions
What exactly are prediction markets?
Prediction markets are exchange-style platforms where users buy and sell shares on the outcome of future real-world events. The market price reflects the crowd’s real-time probability assessment of that event occurring.
How are prediction markets currently regulated in the U.S.?
Regulation is highly fragmented. The federal CFTC treats these markets as commodity or derivatives exchanges, while various state gaming commissions attempt to regulate or restrict them under local sports betting and gambling laws.
Will prediction markets replace traditional sports betting?
Rather than completely replacing sportsbooks, prediction markets are expanding the pie. They offer a highly dynamic, peer-to-peer alternative that appeals to financial traders and policy enthusiasts, forcing traditional betting operators to innovate their technology and payout structures.
The post The US Prediction Markets Landscape: Navigating Opportunities and Challenges appeared first on Americas iGaming & Sports Betting News.
-
Latest News7 days agoBetMakers Technology Group Selected to Distribute ATG Horse Racing Content Across Australia and New Zealand
-
Compliance Updates7 days agoACMA Warns MMA Fighter Jamie Mullarkey for Breaches of Online Gambling Laws
-
Compliance Updates4 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Latest News6 days agoPG Soft appoints Hugo Baungartner as General Manager LatAm
-
Canada7 days agoGaming Corps expands Entain partnership with major Canadian rollout
-
Latest News6 days agoELA Games releases Flames Fruits Frenzy Hold and Win slot
-
Latest News7 days agoDEGEN Studios unleashes the Plague City chase
-
Compliance Updates5 days agoKONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market



