Gambling in the USA
CBS Sports and William Hill Announce Official Partnership
William Hill to Be Exclusive Sports Book & Wagering Data Provider of CBS Sports Digital
Strategic Partnership Extends CBS Sports’ Digital Leadership in Providing Sports Betting Content and Increases William Hill’s Reach to Millions of Sports Fans and Fantasy Players
CBS Sports and William Hill, America’s leading sports book operator, today announced a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will reimagine fan engagement through a unique integration of sports betting, media, product and technology. The partnership will tip off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.
The partnership extends CBS Sports’ digital leadership in the sports betting space and allows for the creation of even more relevant content across its wide array of platforms. CBS Sports will utilize William Hill’s odds, experts and more than 140 sports books to bolster its current digital offerings, delivering deeper information and programming produced from William Hill sports books across the country, and further engaging sports bettors and fans. In addition, the partnership includes opportunities to feature William Hill data, odds and markets across CBS television programming.
William Hill will receive exclusive rights to promote its brand across CBS Sports’ broad range of digital properties, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.
“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”
“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US. “We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”
CBS Sports Digital is the second-largest sports property in the U.S. with more than 80 million users per month across its sites and apps as well as tens of millions of followers on social platforms. CBS Sports Digital offerings include SportsLine, the dedicated subscription platform for game picks and predictions that has seen strong subscriber growth in recent years; CBSSports.com; 24/7 streaming network CBS Sports HQ, which features the nightly SportsLine show focused on sports betting and delivered triple-digit viewership growth in 2019; CBS Sports Fantasy; CBS Sports apps; and 247Sports.
Powered by a heritage that dates back to 1934, William Hill established its U.S. presence in Las Vegas in 2012 and has grown to become America’s leading sports book operator by differentiating itself from the industry as an innovative pioneer in sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has led the United States expansion of sports betting and now has operations in 10 states. The company currently accepts one out of every four sports bets placed in the U.S.
Financial terms of the deal are not being disclosed.
About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. In New Jersey, William Hill is operating at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill also is operating sports books in Indiana, West Virginia, and Iowa; a race book in Florida; and online with the William Hill Iowa sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries. In October 2019, William Hill signed an agreement with Monumental Sports & Entertainment to build and operate a sports book at Capital One Arena in Washington D.C., subject to regulatory approval. William Hill has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.
SOURCE William Hill US
AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.
Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.
Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.
The post AGS hires three executives to expand slot sales strategy team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Downtown Las Vegas property says the July Super Bingo will be its largest prize purse to date, with sessions on July 4-5.
Plaza Hotel & Casino will stage a $250,000 “Super Bingo” event in Las Vegas July 3-5, positioning it as a special edition tied to the nation’s 250th anniversary. The operator said the prize pool is the largest in the series’ history.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees, including visitors traveling from Hawaii and Canada. For the July edition, bingo-only registration is set at $250 per person for gameplay on Saturday, July 4 and Sunday, July 5. The Plaza is also offering an optional five-night hotel package priced at $200 per person, with no resort fee, for check-in July 2 and check-out July 6.
The Plaza outlined the payout structure as 20 games paying $1,999 each day, plus a daily “super coverall” of $60,000, second place of $15,000, and third place of $10,020. The casino said prizes will be paid in cash and players must be present to win.
Outside of the special event, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located two floors above the main casino.
The post Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Downtown Las Vegas property says the holiday weekend edition will be the largest prize purse in its monthly Super Bingo series.
Plaza Hotel & Casino in downtown Las Vegas will hold a special $250,000 Super Bingo event July 3-5 to mark the nation’s 250th anniversary, the company announced Tuesday. The Plaza said the July edition will feature the largest prize purse in the history of its monthly Super Bingo series.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees from across the US, including visitors from Hawaii and Canada. For the July event, bingo-only registration is priced at $250 per person for game play on Saturday, July 4 and Sunday, July 5, with an optional five-night hotel package offered at $200 per person, with no resort fee, for check-in Thursday, July 2 and check-out Monday, July 6.
The Plaza said the payout structure will include 20 games paying $1,999 each, plus a super coverall of $60,000, second place of $15,000 and third place of $10,020 each day. All prizes will be paid in cash and players must be present to win.
Beyond Super Bingo, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m., and is located two floors above the main casino.
The post Plaza Hotel & Casino plans $250,000 Super Bingo event for July 3-5 appeared first on Americas iGaming & Sports Betting News.
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