Connect with us

Gambling in the USA

CBS Sports and William Hill Announce Official Partnership

Published

on

 

William Hill to Be Exclusive Sports Book & Wagering Data Provider of CBS Sports Digital

Strategic Partnership Extends CBS Sports’ Digital Leadership in Providing Sports Betting Content and Increases William Hill’s Reach to Millions of Sports Fans and Fantasy Players

CBS Sports and William Hill, America’s leading sports book operator, today announced a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will reimagine fan engagement through a unique integration of sports betting, media, product and technology. The partnership will tip off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.

The partnership extends CBS Sports’ digital leadership in the sports betting space and allows for the creation of even more relevant content across its wide array of platforms. CBS Sports will utilize William Hill’s odds, experts and more than 140 sports books to bolster its current digital offerings, delivering deeper information and programming produced from William Hill sports books across the country, and further engaging sports bettors and fans. In addition, the partnership includes opportunities to feature William Hill data, odds and markets across CBS television programming.

William Hill will receive exclusive rights to promote its brand across CBS Sports’ broad range of digital properties, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US. “We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

CBS Sports Digital is the second-largest sports property in the U.S. with more than 80 million users per month across its sites and apps as well as tens of millions of followers on social platforms. CBS Sports Digital offerings include SportsLine, the dedicated subscription platform for game picks and predictions that has seen strong subscriber growth in recent years; CBSSports.com; 24/7 streaming network CBS Sports HQ, which features the nightly SportsLine show focused on sports betting and delivered triple-digit viewership growth in 2019; CBS Sports Fantasy; CBS Sports apps; and 247Sports.

Powered by a heritage that dates back to 1934, William Hill established its U.S. presence in Las Vegas in 2012 and has grown to become America’s leading sports book operator by differentiating itself from the industry as an innovative pioneer in sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has led the United States expansion of sports betting and now has operations in 10 states. The company currently accepts one out of every four sports bets placed in the U.S.

Financial terms of the deal are not being disclosed.

 

About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. In New Jersey, William Hill is operating at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill also is operating sports books in IndianaWest Virginia, and Iowa; a race book in Florida; and online with the William Hill Iowa sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries. In October 2019, William Hill signed an agreement with Monumental Sports & Entertainment to build and operate a sports book at Capital One Arena in Washington D.C., subject to regulatory approval. William Hill has licensed operations in The BahamasItalySpain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

SOURCE William Hill US

American gambling industry

Gaming Americas Weekly Roundup – November 24-30

Published

on

gaming-americas-weekly-roundup-–-november-24-30

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.

FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.

Partnerships

The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.

Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.

The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.

Continue Reading

American gambling industry

Gaming Americas Weekly Roundup – November 17-23

Published

on

gaming-americas-weekly-roundup-–-november-17-23

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

National Council on Problem Gambling (NCPG) Board of Directors has announced Heather L. Maurer, MA, CAE as the organisation’s next Executive Director, effective January 7, 2026. Maurer brings more than 25 years of leadership experience in the fields of public health, policy and nonprofit management. Most recently, she served as CEO of National Association of Nurse Practitioners in Women’s Health, where she led the organisation to its strongest financial position in more than a decade by expanding revenue streams, restructuring operations and building sustainable reserves to ensure long-term growth. As Executive Director, Ms. Maurer will lead NCPG’s strategic direction and oversee its national programmes, partnerships and advocacy initiatives. Her work will focus on strengthening NCPG’s advocacy presence and uniting affiliates, policymakers, industry leaders and community partners to advance policies that prevent gambling-related harm and expand access to support services.

Hard Rock Casino Tejon, developed in partnership with the Tejon Indian Tribe, officially opens to the public following a celebratory Guitar Smash ceremony marking a historic milestone as the first full-scale gaming and entertainment property in Kern County. Located 80 miles north of Los Angeles, the $600 million project is a multi-phase investment designed to transform the region through hospitality, entertainment and economic development. The destination has created more than 1000 permanent jobs and over 5000 construction-related roles, representing the largest private hospitality investment in Kern County’s history. Hard Rock Casino Tejon is expected to continue delivering lasting benefits for the local economy, tourism sector and community development across the Southern San Joaquin Valley. The opening was celebrated with Hard Rock’s iconic Guitar Smash Ceremony, symbolising a bold new beginning.

Partnerships

BetMGM announced that the company is now an official sports betting and online casino partner of the Pittsburgh Penguins. With this multi-year agreement, BetMGM holds partnerships with all three of Pittsburgh’s major professional sports teams. Key elements of the partnership include prominent BetMGM signage and branding throughout PPG Paints Arena, co-branded social media content, exclusive promotions and premium hospitality assets for VIP fan experiences. BetMGM also plans to introduce Penguins-themed iGaming products in the near future. As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM provides resources to help customers play responsibly including GameSense, an industry leading programme, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Hard Rock International and Seminole Gaming joined forces with nonprofit organisation Ocean Conservancy for the Global Sound Waves joint sustainability programme. This collaboration unites Hard Rock team members and communities worldwide with Ocean Conservancy’s mission of protecting the oceans by reducing waste and driving meaningful environmental change. The partnership, motivated by one of Hard Rock’s guiding mottos: Save the Planet, takes a proactive approach to ocean conservation by focusing on upstream waste management, addressing water, food and material waste to prevent it from polluting the ocean. Through comprehensive waste audits and data-driven analysis, Hard Rock and Ocean Conservancy identify diversion opportunities and implement alternatives that set meaningful waste reduction goals across Hard Rock’s global operations.

The post Gaming Americas Weekly Roundup – November 17-23 appeared first on European Gaming Industry News.

Continue Reading

American gambling industry

Gaming Americas Weekly Roundup – November 3-9

Published

on

gaming-americas-weekly-roundup-–-november-3-9

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Petroglyph Development Group (PDG), a wholly owned corporation of Snuneymuxw First Nation (Snuneymuxw), and Great Canadian Entertainment announced that they have entered into definitive agreements for the purchase by PDG from Great Canadian Entertainment of two casino businesses, River Rock Casino Resort and Chances Maple Ridge. Upon closing and subject to regulatory and other approvals, PDG is expected to become one of the largest casino operators by revenue in British Columbia, and anticipates being the largest Canadian Indigenous owned gaming operator by revenue in Canada, cementing Snuneymuxw as a leading force in the province’s gaming industry. Building on PDG’s recent acquisitions of Casino Nanaimo and Elements Casino Victoria earlier this year, these transactions demonstrate the strength of the collaboration between PDG and Great Canadian Entertainment and the momentum of PDG’s growing gaming platform.

Churchill Downs Incorporated (CDI) has announced the promotion of Michael Meagher to Senior Vice President of Gaming Operations, effective November 3, 2025. Meagher succeeds Maureen Adams, whose retirement was announced earlier this year. He will oversee operations at all gaming and HRM locations throughout the CDI portfolio, along with corporate gaming functions, including analytics, marketing and product performance. Meagher will report directly to Bill Mudd, President and Chief Operating Officer of CDI. Meagher has served as Vice President of Gaming Operations since 2022, where he oversaw nine gaming properties across CDI’s portfolio, including the development and successful grand opening of Terre Haute Casino Resort. In this role, he was instrumental in driving operational performance, enhancing guest experiences and supporting the Company’s continued growth in regional gaming markets.

Partnerships

Zoomd Technologies Ltd has announced that it has entered into a strategic partnership with E2-Quadrat communications GMBH (E2), a global leader in digital marketing and technology solutions for the sports and betting industry. With over two decades of experience in the industry, E2 has established itself as a trusted partner to some of the most prominent names in the sector. The privately owned company operates a broad international network of offices enabling it to serve clients on a truly global scale. This partnership is expected to enable E2’s current and future clients worldwide to benefit from Zoomd’s advanced user acquisition (UA) technologies and performance marketing expertise and aligns with Zoomd’s strategic focus on expanding its impact across high-growth verticals.

MyPrize, the fastest growing social gaming business in the US, has announced a strategic partnership with Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse and an affiliate of Crypto.com, to launch MyPrize Markets, a first of its kind product allowing users to access social gaming and prediction markets for the first time in one unified platform. As Crypto.com’s first social gaming partner, MyPrize will leverage the company’s enterprise-grade infrastructure to deliver an engaging and intuitive prediction market experience to its massive global user base, now numbering over 1 million+. This strategic partnership continues MyPrize’s explosive growth in 2025 and further cements its market position as the leading social gaming and entertainment platform.

The post Gaming Americas Weekly Roundup – November 3-9 appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania