Gambling in the USA
Scientific Games’ New James Bond 007 Branded Games Off To A Blockbuster Start With 22 U.S. And International Lotteries Participating
Scientific Games Corporation announced that a total of 22 U.S. and international lotteries are launching its new JAMES BOND 007 licensed games. Scientific Games has successfully extended the intrigue and excitement of the JAMES BOND 007 brand across its gaming entertainment ecosystem, including lottery, social and casino products.
The lottery games coincide with the 25th James Bond film, No Time To Die, to be released in theatres globally starting April 2, 2020 in the UK and April 10, 2020 in the US. First to launch JAMES BOND 007 games were lotteries in Massachusetts, Maine, Pennsylvania, Israel and Switzerland. Thus far, three lotteries will sell the JAMES BOND 007 games to players both in retail stores and online/mobile.
With over $43 million in retail sales in 19 weeks, the Massachusetts Lottery’s $5 (USD) JAMES BOND 007 game sold out and Lottery officials said the game performed very well.
In the U.S., 11 state lotteries are set to participate in Scientific Games’ James Bond Lottery Challenge linked game, a second-chance offering winners and their guests a five-day/four-night trip to Las Vegas in 2021 where the prizewinner will have a chance to participate in the James Bond Lottery Challenge. Winners will have a chance to win a cash prize up to $1 million or more. In addition, the prizewinners shall participate in a Bonus Event, to win a bonus cash prize up to $100,000.
Internationally, six lotteries will launch separate JAMES BOND 007 games and five lotteries will launch NO TIME TO DIE themed games. Additional domestic and international lotteries are currently in discussion with Scientific Games to launch JAMES BOND 007 games.
Ed Farley, Chief Marketing Officer for the Massachusetts Lottery, said, “The Mass Lottery is very selective with licensed games, but JAMES BOND 007 tested strongly in focus groups across a wide range of our players. We were confident that Scientific Games’ elegant design of the ticket, the $1 million top instant prize, and the added thrill of the second-chance experience in Las Vegas, would collectively make this a very appealing and successful game.”
Scientific Games created the lottery industry’s first linked instant game in 2007 and has continued innovating once-in-a-lifetime winner experiences for lottery players.
Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games, said, “We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientific Games understands how to connect players with the lottery brand and with brands like JAMES BOND 007 in relevant and memorable ways.”
Rogers also shared that big games appeal to both new and existing lottery players. In addition, linked games offer participating lotteries powerful prize experiences that most could not provide on their own, as well as unparalleled marketing benefits. Over the last decade, Scientific Games presented more than eight linked game blockbusters, each packaged with quality, creative marketing assets for participating lotteries, with local radio and TV ad campaigns and at retail point-of-sale. Many became among the top-sellers with lottery players.
Scientific Games is the world’s largest provider of lottery instant games, and the industry’s leading creator of linked games. The company currently has more than 100 licensed brands for lottery, digital, social and casino games.
© 2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
Gambling in the USA
Gaming Americas Weekly Roundup – April 15-21
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Caesars Entertainment announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.
The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.
eCOGRA has been officially authorised by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection and certification (TIC) services in regulated markets across the globe.
Jennifer Shatley, a recognised expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director. Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils and gaming industry representatives to promote responsible gaming.
Odditt, a leading provider of innovative sports betting data, tools and analytics, has appointed Elaine Milardo as its new Chief Technology Officer (CTO). With over 25 years of experience in the data industry and key roles at DraftKings and Vistaprint, Elaine brings a wealth of expertise to Odditt’s growing team.
Partnerships
Trustly, the global leader in Open Banking Payments, and Light & Wonder, the leading cross-platform global games company, are bringing cashless, in-person deposits to casino floors with Light & Wonder’s cashless solution, RAPIDPLAY. Building on Trustly’s success with guaranteed payments in online sports betting and iGaming, Trustly will deliver the same seamless, quick and secure online payment experience to the physical casino floor.
Fintech company Sightline has entered into an exclusive partnership with compliance and anti-fraud technology solutions leader GeoComply to bolster the security and efficiency of digital transactions within the regulated gaming industry. Sightline will integrate GeoComply’s cutting-edge IDComply identity verification solution as well as GeoComply’s compliance-grade geolocation tools across its comprehensive suite of digital payment solutions for land-based casinos and online gaming operators.
BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.
SCCG Management has announced a joint venture investment with Numb3rs, an innovative all-in-one payment solution provider built for gaming operators. The partnership aims to transform the gaming sector by integrating Numb3rs’ proprietary tech stack, ECRYPT, into the marketplace, thereby offering a comprehensive suite of payment processing solutions.
The post Gaming Americas Weekly Roundup – April 15-21 appeared first on European Gaming Industry News.
Caesars Digital
Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital
Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider
Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.
Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.
This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.
“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”
“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”
Alabama-Coushatta Tribe of Texas
Alabama-Coushatta Tribe of Texas Announces Plans to Build New Casino Resort
The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.
“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.
While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.
The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.
In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.
The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.
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