Gambling in the USA
Scientific Games’ New James Bond 007 Branded Games Off To A Blockbuster Start With 22 U.S. And International Lotteries Participating
Scientific Games Corporation announced that a total of 22 U.S. and international lotteries are launching its new JAMES BOND 007 licensed games. Scientific Games has successfully extended the intrigue and excitement of the JAMES BOND 007 brand across its gaming entertainment ecosystem, including lottery, social and casino products.
The lottery games coincide with the 25th James Bond film, No Time To Die, to be released in theatres globally starting April 2, 2020 in the UK and April 10, 2020 in the US. First to launch JAMES BOND 007 games were lotteries in Massachusetts, Maine, Pennsylvania, Israel and Switzerland. Thus far, three lotteries will sell the JAMES BOND 007 games to players both in retail stores and online/mobile.
With over $43 million in retail sales in 19 weeks, the Massachusetts Lottery’s $5 (USD) JAMES BOND 007 game sold out and Lottery officials said the game performed very well.
In the U.S., 11 state lotteries are set to participate in Scientific Games’ James Bond Lottery Challenge linked game, a second-chance offering winners and their guests a five-day/four-night trip to Las Vegas in 2021 where the prizewinner will have a chance to participate in the James Bond Lottery Challenge. Winners will have a chance to win a cash prize up to $1 million or more. In addition, the prizewinners shall participate in a Bonus Event, to win a bonus cash prize up to $100,000.
Internationally, six lotteries will launch separate JAMES BOND 007 games and five lotteries will launch NO TIME TO DIE themed games. Additional domestic and international lotteries are currently in discussion with Scientific Games to launch JAMES BOND 007 games.
Ed Farley, Chief Marketing Officer for the Massachusetts Lottery, said, “The Mass Lottery is very selective with licensed games, but JAMES BOND 007 tested strongly in focus groups across a wide range of our players. We were confident that Scientific Games’ elegant design of the ticket, the $1 million top instant prize, and the added thrill of the second-chance experience in Las Vegas, would collectively make this a very appealing and successful game.”
Scientific Games created the lottery industry’s first linked instant game in 2007 and has continued innovating once-in-a-lifetime winner experiences for lottery players.
Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games, said, “We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientific Games understands how to connect players with the lottery brand and with brands like JAMES BOND 007 in relevant and memorable ways.”
Rogers also shared that big games appeal to both new and existing lottery players. In addition, linked games offer participating lotteries powerful prize experiences that most could not provide on their own, as well as unparalleled marketing benefits. Over the last decade, Scientific Games presented more than eight linked game blockbusters, each packaged with quality, creative marketing assets for participating lotteries, with local radio and TV ad campaigns and at retail point-of-sale. Many became among the top-sellers with lottery players.
Scientific Games is the world’s largest provider of lottery instant games, and the industry’s leading creator of linked games. The company currently has more than 100 licensed brands for lottery, digital, social and casino games.
© 2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
Gambling in the USA
Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million
Wind Creek Hospitality has announced the winner of its cross-property “Winner Takes All” casino promotion, which culminated in a championship event held at Wind Creek Chicago Southland. The event brought together finalists from across Wind Creek’s portfolio for a high-stakes grand prize championship competition and VIP Guest experience.
Finalists qualified through slot tournaments at their home properties and advanced through quarterfinal and semifinal rounds before earning their place in the final championship event in Chicago. The finale featured a series of timed slot tournaments held on June 13, progressively narrowing the field of competitors through elimination rounds until the final winner was determined.
At the conclusion of the tournament on June 13, Aaron Nelson from Wind Creek Atmore was crowned the winner of the “Winner Takes All” competition, claiming a $1,000,000 prize in the tournament’s final round, and earning the opportunity to compete for the promotion’s ultimate grand prize of up to $11,888,888. “Winner Takes All” finalists were also awarded more than $200,000 in cash and prizes in the finale tournament, including a $100,000 second-place prize followed up by a drawing with a $50,000 prize pool, including a $25,000 top prize and multiple $1000 prize winners.
In addition to the competition, finalists participated in curated Wind Creek Rewards experiences designed to highlight Chicago’s cultural and hospitality offerings. Experiences included a Chicago River architectural boat cruise and a guided Chinatown culinary tasting tour, alongside a welcome reception featuring food and beverage service. Travel and accommodations were provided by Wind Creek Hospitality as part of the finalist experience.
The “Winner Takes All” promotion marked one of Wind Creek Hospitality’s most expansive cross-property tournament experiences, combining competitive gaming with destination-based Guest programming and elevated hospitality.
The post Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million appeared first on Americas iGaming & Sports Betting News.
Brazil
Superbet honors Cafu with Times Square campaign for 2026 collection
Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.
Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.
According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.
“The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.
“It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.”
The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.
The post Superbet honors Cafu with Times Square campaign for 2026 collection appeared first on Americas iGaming & Sports Betting News.
Choctaw Casino & Resort
Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026
Choctaw Casino & Resort – Durant announced its first millionaire of the summer late Saturday evening as part of the 2026 edition of “3 Months. 3 Millionaires.” Douglas C. from Norman, Oklahoma, became the First of three lucky Choctaw Rewards Club members to become an instant millionaire this summer.
Douglas who was very surprised to hear his name, said he plans to give a portion of his winnings to a few charities.
“I don’t feel any different. Being a millionaire is a state of mind and how you deal with folks and what you do to make this world a better place,” he said.
Choctaw Casino & Resort – Durant is also taking the excitement of “3 Months. 3 Millionaires.” to the winner’s hometown and will make a $10,000 donation to a local 501(c)(3) nonprofit organization of the winner’s choice.
In addition to crowning a new millionaire, Choctaw Casino & Resort – Durant also held its first-ever bonus drawing for $250,000, where Eden H. from Richardson, Texas, was the winner. This new addition will take place on each million-dollar drawing day, one hour after the grand-prize drawing.
“We are thrilled to announce our first millionaire of the summer. By the end of this summer, Choctaw Casino & Resort – Durant will have made 12 Choctaw Rewards Club members millionaires through this promotion. This truly is where millionaires are made. This is an incredible, life-changing opportunity for our rewards club members, and we’re thrilled to be able to provide it. We look forward to continuing to innovate ways to create exciting opportunities for guests to win here at Choctaw,” said Jeff Penz, senior director of gaming and hospitality for Choctaw Casino & Resort – Durant.
The next $1 million drawing will be held on Saturday, July 11, and the winner must be present to claim their prize.
The post Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026 appeared first on Americas iGaming & Sports Betting News.
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