Industry News
SIS pens Saudi Cup rights deal with Jockey Club of Saudi Arabia
World’s most valuable horse race to be broadcast through supplier’s services
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, has agreed a deal with the Jockey Club of Saudi Arabia for the rights to distribute live pictures and data from the Saudi Cup.
As part of the agreement, SIS will broadcast the full two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, with Kingdom Day taking place on February 28 and Saudi Cup Day following on February 29. Saudi Cup Day features the Saudi Cup race itself – known as the world’s most valuable horse race thanks to its $20 million prize fund and the $10 million cheque handed out to the winner.
The full Saudi Cup racing schedule will be made available to SIS’s customers worldwide via its retail and online services, including its 24/7 Live Betting Channels – an end-to-end solution which benefits partners thanks to its delivery of profitable short-form content throughout the day with a betting event every 3 minutes.
This latest rights deal further enhances SIS’s market-leading portfolio of international racing, which also includes events from the UK and Ireland, Australia, Dubai, Latin America, Mauritius and Korea among others.
Paul Witten, Product Director at SIS, said: “We’re extremely excited to announce this new partnership with Jockey Club of Saudi Arabia to distribute live pictures and data from the world’s richest horse race.
“The partnership strengthens our industry-leading international racing offering, while also benefitting partners worldwide through additional content that is sure to grab the attention of bettors.”