Press Releases

SIS pens Saudi Cup rights deal with Jockey Club of Saudi Arabia

Published

6 years ago

February 5, 2020

World’s most valuable horse race to be broadcast through supplier’s services

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, has agreed a deal with the Jockey Club of Saudi Arabia for the rights to distribute live pictures and data from the Saudi Cup.

As part of the agreement, SIS will broadcast the full two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, with Kingdom Day taking place on February 28 and Saudi Cup Day following on February 29. Saudi Cup Day features the Saudi Cup race itself – known as the world’s most valuable horse race thanks to its $20 million prize fund and the $10 million cheque handed out to the winner.

The full Saudi Cup racing schedule will be made available to SIS’s customers worldwide via its retail and online services, including its 24/7 Live Betting Channels – an end-to-end solution which benefits partners thanks to its delivery of profitable short-form content throughout the day with a betting event every 3 minutes.

This latest rights deal further enhances SIS’s market-leading portfolio of international racing, which also includes events from the UK and Ireland, Australia, Dubai, Latin America, Mauritius and Korea among others.

Paul Witten, Product Director at SIS, said: “We’re extremely excited to announce this new partnership with Jockey Club of Saudi Arabia to distribute live pictures and data from the world’s richest horse race.

“The partnership strengthens our industry-leading international racing offering, while also benefitting partners worldwide through additional content that is sure to grab the attention of bettors.”

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Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns

Published

19 minutes ago

July 16, 2026

Wladimir P.

media-troopers-cites-2026-acquisition-lift-from-nba-finals-and-world-cup-betting-campaigns

Media Troopers reported stronger seasonal campaign performance during the NBA postseason and the FIFA World Cup, citing increases in traffic, player registrations, first-time depositors, and affiliate revenue.

The company said that so far in 2026 it has gained more than 100 thousand new depositing customers, a 60% increase compared to the previous year. Media Troopers also pointed to a January surge in bets it attributed mainly to Super Bowl-driven activity.

During the NBA Finals window (June 3 to June 13), Media Troopers said betting interest was concentrated across game winners, spreads, totals, player props, futures, and live betting. The company reported a 120% spike in betting activity compared with the previous year.

For the World Cup period (June 11 to July 19), Media Troopers said its campaigns reached a wider audience and that betting activity rose 80% compared with last year, when it said no tournament was taking place. The release also referenced tournament changes including 48 teams across 104 matches.

“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal said. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”

The post Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Evoplay

Evoplay launches ancient Egypt slot Flame of Ra

Published

19 minutes ago

July 16, 2026

Wladimir P.

evoplay-launches-ancient-egypt-slot-flame-of-ra

New 5×4 title features free spins triggered by scatters and a bonus buy option for 10, 20 or 30 spins.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option.

The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Evoplay said additional scatter symbols during the feature award extra free spins. Players can also use a bonus buy to access 10, 20 or 30 free spins instantly.

Ivan Kravchuk, CEO at Evoplay, said: “Ancient Egypt remains one of the most iconic themes in gaming, and with Flame of Ra we’ve created a title that captures its sense of mystery while delivering fast-paced, rewarding gameplay.

“The combination of colourful design, expanding free spins opportunities and bonus buy functionality gives players plenty of ways to enjoy the adventure, whether they’re chasing quick excitement or longer feature sessions.”

The post Evoplay launches ancient Egypt slot Flame of Ra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

Published

19 minutes ago

July 16, 2026

GamingAmericas.com

peter-&-sons-enters-alberta-with-full-game-portfolio

Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.