Press Releases

KTO picks Altenar to power Peru sportsbook platform

Published

6 years ago

January 31, 2020

KTO Apuestas has picked Malta-based betting software and services provider Altenar to power its online and offline sportsbook for players in Peru – KTO.PE.

The KTO team has offices in Asia, Europe and Curacao, where it holds a licence to operate the KTO.com and KTO.PE brands. The operator already holds a strong presence in the Asian, European and Brazilian markets.

Altenar will integrate the same solution online and across KTO’s shops. It includes an extensive pre-match and in-play offering, complete with better odds and a deeper selection of leagues, as well as more virtual games and faster processing times for online bets.

“Altenar’s strong presence in Latin America made them the obvious choice when entering the Peruvian market,” said Pedro Benavides, Managing Director of KTO Apuestas Sac. “We were looking for a strong partner to support our ambitious growth plans in the country.”

The operator’s online brand first went live in 2018, as Peru pressed ahead with plans to introduce a regulatory framework for its online gaming and sports betting market.

However, while progress has since stalled on the introduction of proper legislation for online gambling, it is not a prohibited activity. Indeed, high mobile and smartphone penetration means the country is set up to replicate the success of its mature land-based market.

Domenico Mazzola, Commercial Director at Altenar, told SBC News: “We are delighted to further expand our presence in the LatAm region with a partner such as KTO. We are going to support them with all our resources and the full commitment to help them succeed there”.

Latest News

Hyprop backs mall esports events to bring online gaming communities offline

Published

43 minutes ago

July 16, 2026

Wladimir P.

hyprop-backs-mall-esports-events-to-bring-online-gaming-communities-offline

Brand manager Christie Stanbridge points to the MTN SHIFT Gaming Experience across Hyprop malls as a model for public, walk-up tournaments.

Hyprop is using shopping centres as host venues for public esports tournaments in South Africa, positioning mall-based events as a way to turn online gaming communities into local, in-person audiences. Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop, set out the strategy in a statement tied to the MTN SHIFT Gaming Experience, which is hosted across Hyprop malls.

Stanbridge argued that public tournaments in malls lower the barrier for non-gamers and first-time spectators by placing competitive play in high-footfall, familiar spaces. The pitch: shoppers can stop to watch matches, see how organised play works, and experience the atmosphere of live competition without being part of an existing gaming community.

A second focus is access to equipment. Stanbridge said tournaments that supply their own setups can allow participants without consoles, gaming PCs or controllers to compete “on exactly the same kit as everyone else in the room,” at least for the duration of the event. She also framed the mall environment as a place where casual players, younger gamers and parents can observe before committing to entry.

Hyprop cited the MTN SHIFT Gaming Experience as an example of how the format plays out in practice, describing engagement around the play areas, first-time spectators, and in-person interactions between players who may previously have only known each other online. “All tournaments operated by ACGL,” the company said.

The post Hyprop backs mall esports events to bring online gaming communities offline appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

content strategy

DuelBits says UFC creator campaign delivers 122m verified video views

Published

7 hours ago

July 16, 2026

Wladimir P.

duelbits-says-ufc-creator-campaign-delivers-122m-verified-video-views

DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”

The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.

According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.

DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.

“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.

“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”

The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AI

SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry

Published

8 hours ago

July 16, 2026

GamingAmericas.com

sccg-management-launches-sccg-technology,-delivering-ai-driven-solutions-to-the-igaming-industry

New division delivers smart, AI-driven technology solutions to gaming operators, suppliers, and ventures worldwide, built on the same stack SCCG uses to run its own global advisory business.

SCCG Management announces the launch of SCCG Technology, a dedicated division built to deliver intelligent, AI-driven solutions to the iGaming industry. Where SCCG has spent three decades advising gaming companies on what to build, SCCG Technology now builds it.

The division launches with a working portfolio, not a promise. Over the past year, SCCG has re-engineered its own global operation around artificial intelligence: automated content and newsletter systems reaching tens of thousands of industry professionals weekly, real-time market and odds data pipelines feeding its prediction-market ventures,
and AI-assisted CRM and pipeline automation across more than 120 active client engagements.

The proving ground is SCCG’s own digital presence, now being rebuilt on the division’s platform: a site that reassembles itself around each visitor and publishes across every channel from one place. An operator in LATAM and an investor in Las Vegas see the same network through different eyes. Content is AI-accelerated but expert-governed: every AI-assisted claim is labeled and traceable to its source, a discipline that matters in a regulated industry. We built it for the most demanding client we have, ourselves, before offering it to anyone else.

The timing reflects a structural shift in the industry. Operators and suppliers no longer compete only on licenses and content; they compete on data, speed, and the intelligence of their customer experience. AI has moved from experiment to infrastructure, reshaping how players are acquired, how content is produced, how markets are priced, and how compliance is managed. Most gaming companies know this. Far fewer have a partner that understands both the technology and the industry it has to serve.

“Every gaming company I speak with is asking the same two questions: what should we be doing with AI, and who can actually build it for us without a two-year learning curve on how this industry works. SCCG Technology exists because we solved that problem for ourselves first. Now we are opening the toolkit to the industry.” – Stephen A. Crystal, Founder and CEO, SCCG Management

SCCG Technology will deliver across five service lines:

Product Strategy and Build: Carrying a gaming concept from advisory whiteboard to working software. Rapid prototyping and delivery of new gaming products and ventures, the capability a strategy deck cannot substitute for.

Data, Analytics, and Market Intelligence: Real-time odds and market data pipelines, prediction-market tooling, and business intelligence dashboards that put operational truth in front of decision-makers daily.

Compliance-Aware AI Content and Marketing Systems: Automated content production, newsletter and campaign engines, and CRM automation built for a regulated industry, AI-assisted output labeled and traceable, brand voice intact.

AI Operations and Automation: Workflow automation and applied AI across the back office, from player-facing support to reporting, compliance preparation, and the operational plumbing gaming companies run on.

Intelligent Web and Digital Platforms: Digital experiences that personalize by visitor role and region, engineered for conversion and structured for both traditional search and the AI answer engines that increasingly drive discovery.

What separates SCCG Technology from a generalist agency or dev shop is the firm behind it. Every engagement draws on SCCG Management’s 30-plus years inside the gaming industry, its regulatory and commercial expertise across dozens of jurisdictions, and a global client network spanning operators, platforms, suppliers, and investors. SCCG Technology does not need the industry explained to it.

The launch continues a deliberate expansion of the SCCG platform. In the past year the firm has established SCCG LATAM with its Miami office, launched SCCG Brazil with dedicated local leadership, and expanded its managed-services offering for casino operators. SCCG Technology is the connective layer across all of it: the division that turns the firm’s advisory insight into deployed, working technology. The model is expert-governed and AI-accelerated: SCCG’s people supply the industry judgment, and the platform supplies the speed.

“The gaming industry does not have a shortage of technology vendors. It has a shortage of technology partners who understand gaming. That is the gap SCCG Technology was built to close.” – Stephen A. Crystal, Founder and CEO, SCCG Management

SCCG Technology operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, more than 120 active client engagements worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.

The post SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry appeared first on Americas iGaming & Sports Betting News.