Gambling in the USA
Hard Rock International Unveils Star-Studded Cast In Big Game Commercial
Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay
Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.
Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.
“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”
Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.
Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.
“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”
In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.
Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.
For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.
Gambling in the USA
Plaza Hotel & Casino to host downtown’s largest Cinco de Mayo party – now with DJ Exodus
The Plaza Hotel & Casino will again host downtown Las Vegas’ biggest party to celebrate Cinco de Mayo starting at 4 p.m. on Tuesday, Plaza Hotel & Casino with lights on the outside Description automatically generatedMay 5, in and around its iconic Carousel Bar.
The Plaza’s Cinco de Mayo party is free to attend and will now feature Vegas’ popular DJ Exodus as the party’s entertainment. He will be spinning top radio hits with a mix of Latin music, all under the bright lights of the property’s iconic Main Street dome. DJ Exodus is known as one of the top resident DJs in Las Vegas playing at various venues as well as celebrity events.
The high-energy fiesta will also feature downtown’s largest piñata. Guests will be able to commemorate their fun by taking selfies inside the Plaza’s photo house that will include various festive props.
Fresh churros will be available for purchase from Churros 101 as well as street tacos and Mexican street corn salad (Esquites) from Fresh Mexican Grill.
Carousel Bar will offer holiday drink specials all night long, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12).
Next to Carousel Bar, Pinkbox Doughnuts will feature fun and delicious Cinco de Mayo-themed doughnuts.
For more information visit: plazahotelcasino.com/entertainment/cinco-de-mayo/.
The post Plaza Hotel & Casino to host downtown’s largest Cinco de Mayo party – now with DJ Exodus appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
New Research Shows Stark Reality of Tourism Decline in Las Vegas
A new research has revealed the stark reality behind a notable downturn in tourism to the renowned resort city, Las Vegas, with the number of visitors falling sharply compared to previous years.
The study, conducted by leading casino and sports betting community OLBG, shows that Vegas has seen a drop off of around 264,248 tourists on average per month – a decline of approximately 7.6%. It means over a quarter of a million fewer people are heading to the city each month marking one of the most significant slowdowns outside of pandemic years.
Post-Covid recovery stalling
Despite a steady period after the 2020 lockdown, Las Vegas saw consistent growth up until 2024. Recent OLBG data however shows a clear reversal with average monthly visitors falling from 3.47million to 3.21million. The city is now facing renewed pressure to maintain its global appeal.
The drop in tourism is reflected across key hotel metrics. Average room occupancy has declined to 80.4%, down from 84.4% the previous year – the lowest level in four years.
At the same time, the average daily room rate has fallen by nearly 10%, indicating that hotels are reducing prices to attract visitors. Revenue per available room has also dropped by 13% year-on-year, reaching its lowest level in over nine years outside of the pandemic.
Gaming revenue shows some resilience
Gaming revenue has seen a modest increase of 3.8% year-on-year, reaching a monthly average of $1.11 billion (inflation-adjusted). However, this follows a decline the previous year and remains below earlier peak levels.
While the sector is holding relatively steady, it is not enough to offset the wider decline in tourism and hospitality performance.
The data also reflects broader changes in consumer behaviour. The continued growth of online gambling, combined with more value-driven travel decisions, is reshaping the global gambling landscape.
Shift toward lower-cost destinations
Rising travel costs and changing consumer priorities appear to be driving a shift toward more affordable gambling destinations. Travellers are increasingly seeking locations that offer similar entertainment experiences at a lower overall cost.
Destinations such as Atlantic City and Biloxi in the US, alongside European cities like Prague and Budapest, are gaining traction due to cheaper accommodation, lower travel costs, and competitive casino offerings. International resort destinations, including Sun City in South Africa, are also emerging as cost-effective alternatives.
This growing competition is putting pressure on Las Vegas, particularly among price-sensitive travellers.
An OLBG spokesperson said: “Las Vegas has been the benchmark for global gambling tourism, but latest figures suggest its dominance is being tested. Continued rising costs in terms of travel and accommodation, plus spending in the city, means many players are more selective on destinations.
“Destinations that offer similar casino experiences but at lower prices are becoming more popular – whether that’s still in the US in Atlantic City and Biloxi or across Europe in cities such as Prague and Budapest. Value is becoming the key driver for tourists’ decision-making.
“However, continued growth of online gambling is giving players more flexibility than they’ve ever had. In some cases, this reduces the need to travel altogether whilst others choose short, cost-effective trips with digital play.
“Sin City isn’t going anywhere, though. It remains a world class destination but it’s operating in a much more competitive global market compared to previous years.”
The post New Research Shows Stark Reality of Tourism Decline in Las Vegas appeared first on Americas iGaming & Sports Betting News.
Aristocrat Gaming
MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino
Aristocrat Gaming has officially launched its new MONOPOLY Big Board Bucks slot game in the US, with Yaamava’ Resort & Casino at San Manuel becoming the first casino in the world to debut the game.
Ushering in a new era, MONOPOLY Big Board Bucks is the first game title released by Aristocrat Gaming, under its newly awarded multiyear licensing partnership with Hasbro. Powered by the company’s industry-leading innovation, this first title brings nostalgia, iconic iconography and dynamic gameplay to the forefront.
“We are incredibly proud to see our introductory MONOPOLY title, Big Board Bucks, make its debut on casino floors. The journey to this moment has been filled with energy, excitement, and a deep appreciation for the opportunity to innovate with one of the world’s most iconic brands. Yaamava’ Resort & Casino truly embraced the significance of being the first to launch, and we’re kicking things off with tremendous momentum. We look forward to the continued excitement from players as the game rolls out nationwide,” said Craig Toner, CEO of Aristocrat Gaming.
With this historic game launch, Yaamava’ is hosting its largest promotion to date, culminating on May 29 when one Club Serrano member will receive the biggest single prize in the property’s history — the “Own It All” package valued at more than $1.6 million, including $500,000 towards a mortgage, $500,000 in travel credit and a Ferrari 296GTS worth over $640,000.
“Launching the World Premiere for MONOPOLY Big Board Bucks gives us the opportunity to do what we do best—deliver next-level entertainment paired with meaningful rewards for our players. From the immersive reveal to our largest promotion ever, this launch reflects our commitment to creating moments that feel big, celebratory, and uniquely Yaamava’,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel.
MONOPOLY Big Board Bucks infuses nostalgia into gameplay with the player experience feeling like playing the actual board game, including player-selectable game tokens, Mr. Monopoly, Free Parking, houses and hotels and even the famous game board itself. Players are presented with triple metamorphic gameplay with Extra Spins, Extra Properties and Extra Houses. These metamorphic features lead to the Big Board Bucks Bonus, and may be awarded individually, in pairs, or all together to enhance the bonus. Any of these triggers will lead to the Big Board Bucks Bonus. In the Big Board Bucks Bonus, players have the chance to trigger rewards around the game board and land money bags, properties, houses and hotels, Free Parking and even the GO Jackpot Wheel. There’s also an exciting fourth metamorphic with Free Games that will trigger once the meter bar has been filled.
MONOPOLY Big Board Bucks is available on The Baron Portrait cabinet and is available in a never-before-seen signage package, the Skyline, featuring LED-lit themed panel dividers and dual-tier LED toppers adorned with lit Monopoly signature property game pieces crowning the top.
The post MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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