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Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

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Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

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Xpoint secures new growth funding to supercharge geolocation innovation for real money gaming

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Bettor Capital leads the round as Xpoint accelerates product development and global deployment

Xpoint, a leading geolocation and compliance technology partner to the online real‑money gaming industry, today announced a fresh investment round led by existing investor Bettor Capital.

The capital will fast‑track Xpoint’s R&D roadmap and expand its product and engineering teams, accelerating delivery of next‑generation capabilities to operators worldwide.

Built for gaming from the ground up, Xpoint’s adaptable platform combines fast, accurate precision geofencing with advanced fraud detection to stop spoofing, block unauthorized wagers, and surface suspicious activity in real time, helping operators launch and scale confidently in online real-money gaming markets.

With flexible integration and rapid deployment tailored to sportsbook, iCasino, lottery, DFS, and sweepstakes use cases, Xpoint provides audit ready compliance automation across multi state and international markets. The platform also offers unique, patent-pending algorithms at jurisdictional borders to protect revenues and reduce player friction and drop off.

Xpoint’s recent momentum includes successful active and pending deployments with leading brands such as bet365 and PrizePicks in North America, with more to be announced soon. Xpoint is also live with clients in Brazil and the UAE, including the UAE Lottery and Play971, the first regulated online gaming and sports betting entity in the region.

“This new funding lands at the perfect time for our growth,” said Manu Gambhir, CEO of Xpoint. “We’re scaling up our teams to ship a wave of new capabilities that help operators defeat location spoofing, streamline compliance, and convert more good users—without compromising on precision, scale, or speed.”

“We are delighted to significantly increase our commitment to Xpoint to accelerate product development and deployment”, added David VanEgmond, Founder and Managing Partner at Bettor Capital, “In this industry, robust regulatory and compliance technology is absolutely essential, and Xpoint has proven to consistently deliver substantial value to a growing roster of real-money online gaming operators.”

New Jersey–based Bettor Capital is a venture capital firm specializing in early‑stage investments in technology companies within the real‑money online gaming ecosystem. Bettor Capital was among Xpoint’s first institutional backers and has increased its investment over time.

The post Xpoint secures new growth funding to supercharge geolocation innovation for real money gaming appeared first on Gaming and Gambling Industry Newsroom.

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Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia

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Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.

West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins™ Grand Gold Edition, Magic Spins™ and Hot Slot™: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity™, Hold the Jackpot and Sticky to Infinity™, with each designed to elevate entertainment and deliver measurable growth for operators.

The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.

“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.

“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”

The post Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale™ integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted™, The Goonies™, and the award-winning 7s Fire Blitz™ series.

Also included in the rollout are the popular Jackpot Royale™ and Jackpot Royale Express™ progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale™, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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