Gambling in the USA

Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

Published

6 years ago

January 31, 2020

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

casino floor

Zitro Announces the U.S. Rollout of FANTASY Cabinet

Published

13 hours ago

March 16, 2026

GamingAmericas.com

zitro-announces-the-us.-rollout-of-fantasy-cabinet

Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.

The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.

FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.

“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.

The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.

Fanatics Casino

RLX Gaming expands US reach through Fanatics Casino launch

Published

4 days ago

March 12, 2026

Wladimir P.

rlx-gaming-expands-us-reach-through-fanatics-casino-launch

RLX Gaming, the innovative iGaming aggregator and content supplier, has officially launched its full portfolio with Fanatics Casino in the United States.

Players in New Jersey and Pennsylvania can now access RLX Gaming’s extensive library of in-house and third-party titles, following a soft launch in Pennsylvania. Leading slot hits like Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby are now live, alongside a broad selection of releases from some of the most creative studios in the industry.

Fanatics Casino, available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS and Android, offers a wide variety of classic and modern casino experiences, including slots, blackjack, roulette, progressive jackpots, and video poker. Each game is designed to deliver authentic casino action, ensuring endless entertainment for players.

This partnership marks a significant step in RLX Gaming’s mission to deliver dynamic, globally-ready content that drives innovation and engagement in the online casino space.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said:

“Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America. Fanatics Casino’s commitment to delivering top-tier entertainment aligns perfectly with our mission, and we’re thrilled to bring our engaging slot experiences to players in New Jersey and Pennsylvania.”

Kieron Shaw from Fanatics Casino added:

“We are delighted to integrate RLX Gaming’s captivating portfolio into our platform. This partnership reinforces our dedication to offering a premier online casino experience, giving players access to high-quality titles with proven appeal across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino

Published

4 days ago

March 12, 2026

Wladimir P.

wwe-and-white-hat-studios-deliver-wrestlemania:-road-to-gold-exclusively-to-fanatics-casino

WWE®, part of TKO Group Holdings (NYSE: TKO), and White Hat Studios have announced the launch of the official WWE-branded slot, WrestleMania®: Road to Gold, exclusively on Fanatics Casino starting today.

Available in the United States, this real-money online casino game features 20 WWE superstars, including fan favorites Cody Rhodes and Rhea Ripley, just ahead of WrestleMania® 42, returning to Las Vegas on April 18–19, 2026.

The game’s Unlock Trail mechanic takes players through WWE Premium Live Events, with progressive bonus features inspired by SummerSlam®, Survivor Series®, Royal Rumble®, Elimination Chamber®, and Money in the Bank®. Each milestone builds excitement and win potential, culminating in the ultimate WrestleMania® showdown. The ringside experience is enhanced by the unmistakable voice of Michael Cole, adding authenticity and immersion to every spin.

Armen Tatarevic, VP of Gaming at White Hat Studios, said:

“WWE is an iconic brand steeped in entertainment history, and the aim was to collaborate closely to channel that legacy into WrestleMania®: Road to Gold. From superstar athletes to headline events, there are numerous touchpoints that fans will enjoy, and this is a major IP launch for White Hat Studios as we continue to deliver a main event experience to casino players in the United States.”

Conor Grant, President, Casino at Fanatics Betting and Gaming, added:

“WWE is a worldwide entertainment phenomenon, and the energy of the brand has been captured perfectly in WrestleMania®: Road to Gold. This new WWE-branded experience on Fanatics Casino reflects our strategy to leverage the power of Fanatics IP assets to offer customers a premium, differentiated experience.”

Fanatics Casino, the fastest-growing online casino in the U.S., is available on iOS, Android, and web in Michigan, New Jersey, Pennsylvania, and West Virginia. WrestleMania®: Road to Gold joins Fanatics’ lineup of licensed WWE titles, including WWE® Blackjack, Raw® Multiplier

The post WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.