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Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

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Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

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MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino

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Aristocrat Gaming has officially launched its new MONOPOLY Big Board Bucks slot game in the US, with Yaamava’ Resort & Casino at San Manuel becoming the first casino in the world to debut the game.

Ushering in a new era, MONOPOLY Big Board Bucks is the first game title released by Aristocrat Gaming, under its newly awarded multiyear licensing partnership with Hasbro. Powered by the company’s industry-leading innovation, this first title brings nostalgia, iconic iconography and dynamic gameplay to the forefront.

“We are incredibly proud to see our introductory MONOPOLY title, Big Board Bucks, make its debut on casino floors. The journey to this moment has been filled with energy, excitement, and a deep appreciation for the opportunity to innovate with one of the world’s most iconic brands. Yaamava’ Resort & Casino truly embraced the significance of being the first to launch, and we’re kicking things off with tremendous momentum. We look forward to the continued excitement from players as the game rolls out nationwide,” said Craig Toner, CEO of Aristocrat Gaming.

With this historic game launch, Yaamava’ is hosting its largest promotion to date, culminating on May 29 when one Club Serrano member will receive the biggest single prize in the property’s history — the “Own It All” package valued at more than $1.6 million, including $500,000 towards a mortgage, $500,000 in travel credit and a Ferrari 296GTS worth over $640,000.

“Launching the World Premiere for MONOPOLY Big Board Bucks gives us the opportunity to do what we do best—deliver next-level entertainment paired with meaningful rewards for our players. From the immersive reveal to our largest promotion ever, this launch reflects our commitment to creating moments that feel big, celebratory, and uniquely Yaamava’,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel.

MONOPOLY Big Board Bucks infuses nostalgia into gameplay with the player experience feeling like playing the actual board game, including player-selectable game tokens, Mr. Monopoly, Free Parking, houses and hotels and even the famous game board itself. Players are presented with triple metamorphic gameplay with Extra Spins, Extra Properties and Extra Houses. These metamorphic features lead to the Big Board Bucks Bonus, and may be awarded individually, in pairs, or all together to enhance the bonus. Any of these triggers will lead to the Big Board Bucks Bonus. In the Big Board Bucks Bonus, players have the chance to trigger rewards around the game board and land money bags, properties, houses and hotels, Free Parking and even the GO Jackpot Wheel. There’s also an exciting fourth metamorphic with Free Games that will trigger once the meter bar has been filled.

MONOPOLY Big Board Bucks is available on The Baron Portrait cabinet and is available in a never-before-seen signage package, the Skyline, featuring LED-lit themed panel dividers and dual-tier LED toppers adorned with lit Monopoly signature property game pieces crowning the top.

The post MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling in the USA

Plaza Hotel & Casino to open new High Limit Gaming Room this summer

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The Plaza Hotel & Casino in downtown Las Vegas will open a High Limit Gaming Room later this summer, offering an exclusive slot play area with the newest, most popular games.

Located on the main casino floor, the Plaza’s new High Limit Gaming Room will be an intimate gaming space with approximately 60 state-of-the-art games, including several electronic table games, for an enhanced gaming experience.

“The Plaza continues to diversify its offerings to meet the changing needs of our guests,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Adding a High Limit Gaming Room is just another amenity we want to provide so our guests know they have a variety of gaming options at the Plaza, including an exclusive, comfortable, and personalized area for slot play.”

Jossel added that the High Limit Gaming Room is being added due to the Plaza’s growing slot business, new higher-end players making the Plaza home, and requests from longstanding customers.

To create a uniquely opulent ambiance, the design of the Plaza’s High Limit Gaming Room blends classic Las Vegas glamour with modern sophistication, featuring rich dark tones, gold Art Deco detailing, and plush upholstery.

The Plaza’s new High Limit Gaming Room will also offer players convenient amenities like a concierge desk where casino hosts can assist guests with booking dinner reservations at the award-winning Oscar’s Steakhouse, hotel room upgrades, reserving a cabana at the Plaza’s rooftop pool, and more.

Dedicated cocktail servers will provide personalized service to guests round-the-clock, while the room will also feature chilled beverages available to guests at their leisure. Additionally, guests will have convenient access to an ATM/TITO redemption machine installed for use only in the High Limit Gaming Room.

To ensure the experience in the new High Limit Gaming Room feels intimate and personalized, the Plaza capped its size to 2,000 sq. ft. It is also being designed with the functionality to transform into a private event room with ample counter space to accommodate party platters, buffets, and beverages.

The Plaza’s new High Limit Gaming Room will be open 24 hours a day, seven days a week, and a grand opening event will be held later this summer.

The post Plaza Hotel & Casino to open new High Limit Gaming Room this summer appeared first on Americas iGaming & Sports Betting News.

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Gambling in the USA

GGPoker sets $300m guarantee for 2026 GG World Festival series

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Online poker festival runs May 3 to June 9 and includes a $3m leaderboard plus three $10m guaranteed flagship events.

GGPoker has announced the return of its GG World Festival tournament series, set to run from May 3 through June 9, 2026. The operator said the schedule will offer $300,000,000 in guaranteed prizes across the series, up from the $250m guarantee it offered last year.

The festival is split into four buy-in tiers: Low ($3–$25), Medium ($26–$150), High ($151–$1,050) and Super ($1,051+). GGPoker said the series will include hundreds of tournaments over five weeks.

GGPoker is also bringing back its festival leaderboard with $3,000,000 in additional prizes across the four tiers: $300K (Low), $700K (Medium), $1M (High) and $1M (Super).

Three events will anchor the schedule, each with a $10,000,000 guarantee: the $525 World Bounty Festival (Day 2) on May 18, the $10,000 GGMillion$ Main Event (Day 2) on May 25, and the $1,500 GG World Championship (Day 2) on June 1.

“Last year we set the bar at $250 million, and the community response was legendary,” said Daniel Negreanu, GGPoker Global Ambassador. “But at GGPoker, we don’t just want to meet expectations; we want to smash them over and over again. This year, we’re going to $300 million. Whether you’re playing a $3 Low Tier tournament or the $10K GGMillion$ Main Event, you’re part of the biggest thing to ever happen in online poker. This is the stage where legends are made.”

Relevant data as follows:

The post GGPoker sets $300m guarantee for 2026 GG World Festival series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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