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Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

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Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

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Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22

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Plaza Hotel & Casino in downtown Las Vegas says it will be the first Las Vegas property to debut Bluberi’s new Smokin’ Train video slot game, with the launch set for April 22.

“We are committed to bringing to the Plaza’s casino floor the latest and greatest games with Bluberi’s Smokin’ Train being our newest addition,” said Sue Ascanio, general manager of the Plaza Hotel & Casino. “Relatively new to the Las Vegas market, Bluberi is offering exciting video slot options that we think will have a loyal following very quickly. So, we are excited to partner with them as they expand their installations in Vegas. Based on the feedback we have so far, we are confident that Smokin’ Train will be highly popular with players at the Plaza.”

Smokin’ Train is a five-reel, 50-line video slot with multiple denominations and a top award of a progressive $10,000, according to the company. The title is themed around the Wild West Gold Rush and includes a Triple Pot Filler mechanic featuring mystery door reveals, combining pots, and a Super Nugget feature that triggers all pots.

In the Hold & Spin bonus, players collect enhancements from train cars to boost, collect, or add cash balls. The Plaza’s announcement comes as suppliers continue to compete for floor space and visibility in the Las Vegas market, where new-game debuts can serve as a bellwether for broader regional rollouts across North America.

 

The post Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22 appeared first on Americas iGaming & Sports Betting News.

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Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas

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Affiliate says it has upgraded its Media Cruiser platform to support prediction market acquisition as partners expand beyond sports betting and casino.

Media Troopers said it reinforced its focus on prediction markets during the 2026 Bitcoin Conference, held April 27 to April 29 at The Venetian Resort in Las Vegas.

The digital marketing and customer acquisition group said it is seeing demand from long-standing operator partners that are expanding into prediction markets alongside sports betting and casino gaming, and positioned its attendance at the event as an opportunity to engage with platforms operating at the intersection of gaming and crypto.

“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”

The company said it has updated its infrastructure in recent months to support prediction market traffic across its network, including enhancements to its proprietary marketing technology platform Media Cruiser. Media Troopers said the updates are intended to provide operators with more detailed targeting, audience segmentation, and acquisition strategies.

“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.” Media Troopers said it aims to support operators expanding into prediction markets across North America and other markets.

The post Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas appeared first on Americas iGaming & Sports Betting News.

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Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas

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Affiliate says it upgraded Media Cruiser to support prediction market acquisition as partners expand beyond sports betting and casino.

Media Troopers used the 2026 Bitcoin Conference in Las Vegas (April 27–29 at The Venetian Resort) to highlight its growing focus on prediction markets and its work with operators moving into the category.

The affiliate and customer acquisition group said it is seeing demand from existing partners that are expanding into prediction markets alongside sports betting and casino gaming.

Media Troopers said it has updated its infrastructure in recent months to support prediction market traffic across its network. The company also cited enhancements to its proprietary marketing technology platform, Media Cruiser, aimed at “more detailed targeting, audience segmentation, and acquisition strategies.”

“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”

“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.”

The post Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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