Gambling in the USA

Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

Published

6 years ago

January 31, 2020

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

Gambling in the USA

StreamRollers names Top 100 casino influencers after Las Vegas awards gala

Published

5 hours ago

May 5, 2026

GamingAmericas.com

streamrollers-names-top-100-casino-influencers-after-las-vegas-awards-gala

Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.

StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers listed its top 10 ranked influencers as:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed
and PokerMetarb.

The company said the full Top 100 list has been published on its Instagram account.

The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.

David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”

The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.

casino

StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards

Published

6 hours ago

May 5, 2026

Wladimir P.

streamrollers-names-2026-top-100-casino-influencers-after-sahara-las-vegas-awards

The inaugural StreamRollers Top 100 Casino Influencer Awards ran May 2, with former Nevada AG George Chanos presenting.

StreamRollers has published its 2026 Top 100 casino influencers following its first-ever Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers’ Top 10 ranked casino influencers for 2026 are:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed,
and PokerMetarb.

The company said the full Top 100 list is posted on its Instagram account.

StreamRollers positioned the awards as a marker for the “casino creator economy,” citing a global casino industry that “exceed[s] $540 billion annually” and claiming the ecosystem includes “up to 50,000 creators globally.”

David Wang, Founder of StreamRollers, said: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.” StreamRollers said the event was livestreamed on StreamRollers.com and that the platform is currently in beta, with an official launch planned.

The post StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

casino games

Playson signs Mohegan Digital deal for Ontario launch via PlayFallsview.com

Published

13 hours ago

May 5, 2026

Wladimir P.

playson-signs-mohegan-digital-deal-for-ontario-launch-via-playfallsview.com

Playson has signed a content partnership with Mohegan Digital to launch its online casino games in Ontario via PlayFallsview.com, with go-live expected in early Q2 2026.

Under the agreement, PlayFallsview.com—Mohegan Digital’s online casino brand in Ontario—will add a selection of Playson titles. Games named in the announcement include Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win and 4 Pots Riches: Hold and Win.

The rollout will be delivered through Light & Wonder’s platform, which the companies said will support integration and content distribution in the regulated market.

Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.

“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”

Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.

“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”

The post Playson signs Mohegan Digital deal for Ontario launch via PlayFallsview.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.