Press Releases
Start2Pay strengthens strategic partnership with GG.BET
Payments solutions specialist to provide leading operator with full suite of global payment services
Start2Pay, the specialist global payments provider, has further strengthened its strategic partnership with leading global sports-betting operator GG.BET.
The deal, which further strengthens the instrumental role Start2Pay has played in GG.BET’s rapid growth, will now encompass the operator’s full payment service provision.
Greatly expanding GG.BET’s payment options for its global customer base, GG.BET is now set to benefit greatly from Start2Pay’s all-in-one gaming payment solutions services, ensuring reduced costs and the complete toolkit required for expansion into additional new markets.
Drawing on over five years of payments expertise across the e-commerce, cyber sports and financial sectors, Start2Pay’s battle-tested suite of payment solutions are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.
With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, its advanced platform combines all types of payment methods, as well as offering local card acquisition for better approval ratios, multi-currency payments and payout services.
Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay also provides operators with in-house routing schemes, bespoke analytics and a wealth of risk and anti-fraud solutions, all designed to reduce costs and boost customer engagement.
Commenting on the deal, Vranceanu Madalin, Business Development Manager at Start2Pay said:
“Start2Pay and GG.BET have a long and successful history together, and I’m delighted to see our cutting-edge suite of solutions contributing to their rapid success across LatAm, the EU and the Far East.
“I’m confident with our full package of payment services, we’ll be helping GG.BET to take their fantastic operation to the next level with the complete toolkit required to expand into any new market of their choice.”
Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:
“Partnering with Start2Pay has done wonders for our payment processes; ensuring our operations are more efficient and cost-effective than ever before.
“Via one single integration, we’ve been able to provide every payment solution that we need to our customers. Not only that, but with over 100 localised payment systems available; we’re ready to enter any new market with their support.”
The multi-stage competition, launched by premium Live Casino Genting Casino in October, invited online players across the UK to compete for leaderboard points by playing selected games, earn free spins and secure a place in a VIP live finale at Resorts World Birmingham.
The top five online qualifiers headed for a VIP weekend, including travel costs and a stay, culminating in a high-stakes live roulette tournament where one final spin decided the champion. The overall winner walked away with the £20,000 Grand Prize Spin, a life-changing moment for the tournament victor.
Genting Casino has Live Roulette streamed from Genting UK casinos, Palm Beach, Resorts World Birmingham and Genting Manchester and this competition brought together its digital and on-floor experiences, with customers transitioning from a digital competition to being invited and competing in a live casino format.
Speaking after the event, the winner, Karthik, who had never competed in a live casino tournament before, said: “No way! I never expected this at all. It came completely out of the blue. Suddenly, I got a call saying I was selected for the tournament.”
Despite the tension of the final spin, the winner revealed their approach: “I went purely with instinct. I don’t have a favourite colour. It was just a feeling in that moment. Looking at the board, there had been a lot of red, and it gave me the feeling to go with red.”
The winner described the experience as both exhilarating and rewarding: “Yes, absolutely. It wasn’t just about fun. It was also about how engaging everything was, the people, the organisation and the entire experience.”
The £20k Spin Leaderboard Challenge ran until 17 November 2025, granting players free spins and leaderboard points for qualifying deposits and gameplay. The top five qualifiers were invited to Resorts World Birmingham to compete in an exciting filmed live roulette bracket-style tournament, with the final spin determining who would take home the grand prize.
Mike Vella, Brand Marketing Project Manager at Genting Casino, said: “We couldn’t be happier with how the £20k Spin Leaderboard Challenge played out.
“The energy and enthusiasm from all our players, both online and at Resorts World Birmingham, exceeded our expectations.
“Seeing the leaderboard finalists come together for the live roulette showdown was fantastic, and we’re genuinely delighted for the winner. It’s a brilliant moment for them and a great example of how rewarding these experiences can be.
“For the winner, this isn’t just a prize, it’s a moment they’ll remember forever. Seeing their reaction, the joy and disbelief at landing the Grand Prize Spin really highlights the human side of these competitions. It’s these moments of genuine surprise and triumph that remind us why we create these events.
“The team at Genting Casino and Resorts World Birmingham are immensely proud to have delivered such a seamless, exciting experience and we hope it inspires even more players to take part in future challenges.”
The success of this year’s leaderboard challenge highlights Genting Casino’s ongoing commitment to providing engaging experiences that bridge online excitement with unforgettable live moments on the casino floor.
Genting Casino, who offer a premier gaming experience with top-tier slots, is set to transport players straight to the heart of the Strip with its Las Vegas Casino Experience, launching in early 2026. This unique promotion will bring the glitz and glamour of Las Vegas to the digital platform, featuring themed games, exclusive jackpots and interactive experiences designed to capture the thrill of the iconic city’s casinos.
The post Salford customer triumphs at Genting Casino £20k Spin Leaderboard Challenge final appeared first on Gaming and Gambling Industry Newsroom.
3 Oaks Gaming
3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up
3 Oaks Gaming, a leading distributor of iGaming content, has expanded its presence within the Italian Regulated market through a new partnership with Stanleybet.it, one of the country’s leading online gaming platforms.
Under the agreement, Stanleybet.it will integrate 19 of 3 Oaks Gaming’s premium slot titles, providing a diverse range of games that combine strong maths models, polished design and proven retention mechanics.
The collaboration reflects 3 Oaks Gaming’s ongoing commitment to working with established iGaming platforms within key regulated markets.
By partnering with Stanleybet.it, the distributor strengthens its global reach and continues to deliver premium, feature-rich slots to operators seeking engaging and reliable content.
Luca Richter, Sales Manager at 3 Oaks Gaming, said: “Italy remains a key region for our continued European growth, and partnering with Stanleybet.it reinforces our dedication to working with established, trusted platforms,”
“By integrating 19 of our top-performing titles, we’re ensuring their players enjoy a wider range of immersive, premium slot experiences that deliver both excitement and long-term engagement.”
Dalia Pecingina, Head of Online at Stanleybet.it said: “We are thrilled to bring 3 Oaks slots to our users, a provider we admire for its ability to combine innovation, quality, and fun. The games represent a unique offering
in the Italian gaming landscape, designed for those seeking diverse and engaging gaming experiences. This launch further strengthens our commitment to providing excellent content
and cutting-edge entertainment.”
The post 3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up appeared first on Gaming and Gambling Industry Newsroom.
Gamepop
GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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