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Start2Pay strengthens strategic partnership with GG.BET

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Payments solutions specialist to provide leading operator with full suite of global payment services

Start2Pay, the specialist global payments provider, has further strengthened its strategic partnership with leading global sports-betting operator GG.BET.

The deal, which further strengthens the instrumental role Start2Pay has played in GG.BET’s rapid growth, will now encompass the operator’s full payment service provision.

Greatly expanding GG.BET’s payment options for its global customer base, GG.BET is now set to benefit greatly from Start2Pay’s all-in-one gaming payment solutions services, ensuring reduced costs and the complete toolkit required for expansion into additional new markets.

Drawing on over five years of payments expertise across the e-commerce, cyber sports and financial sectors, Start2Pay’s battle-tested suite of payment solutions are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.

With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, its advanced platform combines all types of payment methods, as well as offering local card acquisition for better approval ratios, multi-currency payments and payout services.

Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay also provides operators with in-house routing schemes, bespoke analytics and a wealth of risk and anti-fraud solutions, all designed to reduce costs and boost customer engagement.

Commenting on the deal, Vranceanu Madalin, Business Development Manager at Start2Pay said:

“Start2Pay and GG.BET have a long and successful history together, and I’m delighted to see our cutting-edge suite of solutions contributing to their rapid success across LatAm, the EU and the Far East.

“I’m confident with our full package of payment services, we’ll be helping GG.BET to take their fantastic operation to the next level with the complete toolkit required to expand into any new market of their choice.”

Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:

Partnering with Start2Pay has done wonders for our payment processes; ensuring our operations are more efficient and cost-effective than ever before.

“Via one single integration, we’ve been able to provide every payment solution that we need to our customers. Not only that, but with over 100 localised payment systems available; we’re ready to enter any new market with their support.”

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G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship

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Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.

G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.

The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.

The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.

Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.

The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe

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BETBY, the provider of B2B sportsbook solutions, has been named Best eSports Supplier at the SiGMA Europe Awards 2026, further reinforcing its position as one of the industry’s leading innovators in esports betting.

The awards ceremony took place at Casino Maltese in Valletta, Malta, bringing together key stakeholders from across the global iGaming industry to recognise companies driving excellence, innovation, and growth across the sector.

This latest accolade highlights BETBY’s continued investment in its proprietary esports feed, Betby Games, which has become a central pillar of the supplier’s sportsbook offering.

Built to deliver fast-paced, high-frequency betting content, Betby Games combines 35+ titles with scalable event coverage, engaging market depth, and strong customisation capabilities to help operators strengthen player engagement across both mature and emerging markets.

The award also reflects the continued evolution of BETBY’s esports strategy, which has expanded beyond standard content to include localised titles, including eKabaddi and eVaquejada, innovative formats, and technology-driven enhancements designed to support operator differentiation.

Through Betby Games, BETBY continues to provide partners with a flexible esports solution that can be adapted to regional preferences, audience behaviours, and market opportunities.

The win marks BETBY’s fifth industry award in less than six months, following recent recognitions at the SiGMA South America Awards for Best eSports Product, the EGR Europe B2B Awards for Best European Marketing Campaign of the Year, the Global Gaming Awards for Breakthrough Company of the Year, and the European iGaming Awards for Sportsbetting Platform of the Year.

Commenting on the achievement, Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Winning Best eSports Supplier at the SiGMA Europe Awards is another proud moment for BETBY and a strong recognition of the work our team continues to deliver. eSports has long been one of our key areas of focus, and this award reinforces the strength of our vision, our technology, and our ability to create products that bring real value to operators.

“To receive five major awards in less than six months is a remarkable milestone, but more importantly, it reflects the consistency of our progress. We are continuing to invest in localisation and product depth, ensuring that BETBY remains at the forefront of sportsbook innovation.”

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

The post BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe appeared first on Americas iGaming & Sports Betting News.

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Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026

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Tickets cover the EGRB2B Awards ceremony in London on June 3, with half chosen by comment quality and half via random draw.

Endorphina is running a LinkedIn-only giveaway offering 10 tickets to the EGRB2B Awards 2026 ceremony in London on June 3.

According to the company, participants can enter by tagging the company and/or a person they want “to see in the room” and explaining why.

Endorphina said five tickets will be awarded to the “strongest & most convincing LinkedIn comments,” while the remaining five will be selected via a random draw from all entries.

In its announcement, the supplier added: “Let’s put together the most legendary EGRB2B event table ever and bring together the best service providers in the iGaming industry.”

The post Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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