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Start2Pay strengthens strategic partnership with GG.BET

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Payments solutions specialist to provide leading operator with full suite of global payment services

Start2Pay, the specialist global payments provider, has further strengthened its strategic partnership with leading global sports-betting operator GG.BET.

The deal, which further strengthens the instrumental role Start2Pay has played in GG.BET’s rapid growth, will now encompass the operator’s full payment service provision.

Greatly expanding GG.BET’s payment options for its global customer base, GG.BET is now set to benefit greatly from Start2Pay’s all-in-one gaming payment solutions services, ensuring reduced costs and the complete toolkit required for expansion into additional new markets.

Drawing on over five years of payments expertise across the e-commerce, cyber sports and financial sectors, Start2Pay’s battle-tested suite of payment solutions are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.

With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, its advanced platform combines all types of payment methods, as well as offering local card acquisition for better approval ratios, multi-currency payments and payout services.

Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay also provides operators with in-house routing schemes, bespoke analytics and a wealth of risk and anti-fraud solutions, all designed to reduce costs and boost customer engagement.

Commenting on the deal, Vranceanu Madalin, Business Development Manager at Start2Pay said:

“Start2Pay and GG.BET have a long and successful history together, and I’m delighted to see our cutting-edge suite of solutions contributing to their rapid success across LatAm, the EU and the Far East.

“I’m confident with our full package of payment services, we’ll be helping GG.BET to take their fantastic operation to the next level with the complete toolkit required to expand into any new market of their choice.”

Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:

Partnering with Start2Pay has done wonders for our payment processes; ensuring our operations are more efficient and cost-effective than ever before.

“Via one single integration, we’ve been able to provide every payment solution that we need to our customers. Not only that, but with over 100 localised payment systems available; we’re ready to enter any new market with their support.”

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GoldenRace Partners with CPT to Launch Virtual Betting in Colombia

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GoldenRace, the globally recognized leader in virtual sports, has announced a strategic partnership with Colombia Poker Tour, a member of the transnational network APOSTAR S.A..

This collaboration introduces GoldenRace’s cinematic-quality virtual sports to Colombian bettors, marking a major milestone in the country’s virtual betting landscape.

Martin Wachter, CEO and Founder of GoldenRace, stated, “Latin America, especially Colombia, has always been a priority. This alliance allows us to bring our leading technology to an audience that truly values the quality and thrill of virtual sports.”

Transforming Virtual Betting in Colombia

The partnership is seen as a turning point for the local iGaming industry. According to Ana Catalina Rojas, Director of Products and Services at BetPlay, virtual betting “connects different audiences and opens huge opportunities for economic growth, innovation, and market engagement.”

Colombian users will gain access to GoldenRace’s most popular virtual products, combining hyper-realistic simulations with fast-paced, engaging gameplay.

Key GoldenRace Offerings in Colombia

  • Horse Racing: Players experience high-definition, cinematic races that replicate the excitement of real-world racetracks.
  • Greyhound Racing: Fast-paced and dynamic, ideal for players seeking immediate results and continuous thrills.
  • Virtual Football: The most played virtual sport worldwide, featuring real odds and an interface that mirrors top global leagues, giving Colombian bettors an authentic football betting experience.

Commitment to Regulated Markets

This partnership reinforces GoldenRace’s focus on expanding into highly regulated markets. By integrating its cutting-edge technology into CPT’s platform, the alliance ensures both quality and compliance, providing local operators with top-tier virtual betting products.

The collaboration also aligns with CPT and APOSTAR S.A.’s mission to offer the best gaming experiences to their community, while helping to drive growth and innovation in Colombia’s betting sector.

The Future of Virtual Sports in Colombia

With GoldenRace’s cinematic technology and CPT’s established network, Colombian bettors can now enjoy a next-level virtual betting experience. This alliance sets the stage for a more immersive and engaging iGaming environment, connecting racing and football fans across the country.

The post GoldenRace Partners with CPT to Launch Virtual Betting in Colombia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET Showcases Advanced Sportsbook Solutions at SiGMA South America 2026

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DATA.BET, a leading sportsbook technology provider, is set to participate in SiGMA South America 2026, one of the most significant gaming industry events in Latin America.

The event will take place from April 6–9, 2026 in São Paulo, bringing together major players from the global betting and casino sectors.

At stand E140, DATA.BET will present its comprehensive sportsbook platform along with its advanced esports betting solutions, targeting operators across Latin America who are seeking scalable, high-performance betting products.

Expanding Presence in Latin America

Latin America continues to emerge as one of the fastest-growing regions for online sports betting and iGaming. Countries across the region are moving toward regulated frameworks, creating significant opportunities for sportsbook providers and technology companies.

DATA.BET’s presence at SiGMA South America highlights the company’s focus on supporting operators entering regulated markets, particularly in Brazil, where demand for advanced sportsbook infrastructure is rapidly increasing.

The company aims to demonstrate how its solutions can help operators integrate modern sportsbook technology quickly and efficiently while maintaining regulatory compliance.

Brazilian Certification Strengthens Market Entry

One of the key advantages DATA.BET brings to the Latin American market is its Brazilian GLI certification, obtained last year. This certification confirms that the platform meets recognized regulatory and technical standards required for operation in Brazil’s developing betting ecosystem.

Certification allows operators using DATA.BET’s solutions to streamline their market entry process. By integrating certified technology, betting companies can reduce the time required for regulatory approvals and technical validation.

This capability positions DATA.BET as a strategic partner for operators looking to establish or expand their presence in Brazil’s regulated sports betting market.

Advanced Sportsbook and Integration Capabilities

During the exhibition, DATA.BET will showcase the latest version of its complete sportsbook solution, which has recently undergone a significant redesign.

The platform includes advanced integration capabilities that allow operators to seamlessly incorporate sportsbook functionality into their existing online casino or betting platforms. This flexibility ensures that operators can deploy the solution efficiently while maintaining full control over branding and user experience.

By offering scalable technology and seamless integrations, DATA.BET aims to help operators maximize performance and revenue potential.

Enhanced Statistical Widgets for Deeper Insights

A major highlight of the company’s presentation will be the newly updated Statistical Widgets, designed to enhance user engagement and provide bettors with deeper insights into matches and competitions.

The widgets include several data-rich features such as:

  • Head-to-Head comparisons
  • Game Statistics
  • Team Statistics
  • Timeline Widget for esports events

These tools are designed to enrich the betting experience by providing real-time information that helps players make more informed decisions.

Enhanced data visualization has become an increasingly important component of modern sportsbook platforms, as bettors expect access to detailed statistics and analytics.

Expanded Coverage of Global and Regional Sports

DATA.BET’s sportsbook platform offers extensive coverage across a wide range of sporting events, including both global tournaments and regional competitions that are particularly popular among Latin American audiences.

Among the leagues featured in the platform are:

  • Brazil’s Campeonato Brasileiro Série A
  • Argentina’s Liga Profesional de Fútbol
  • Colombia’s Categoría Primera A

This regional focus ensures that operators can deliver localized content tailored to the preferences of Latin American bettors.

The platform also supports betting on major international tournaments, including preparations for the upcoming 2026 FIFA World Cup, which is expected to generate massive global betting activity.

Bet Builder Across Sports and Esports

Another key feature showcased at the event will be DATA.BET’s Bet Builder, which enables players to combine multiple betting selections within a single wager.

This functionality is available for both traditional sports and esports competitions, allowing bettors to create customized bets based on their predictions for different match events.

Bet Builder functionality has become a popular feature among sportsbook users because it increases engagement and provides additional betting flexibility.

Strong Focus on Esports Betting

Esports continues to experience rapid growth worldwide, particularly among younger audiences. Brazil and the broader Latin American region have developed strong esports communities, making this vertical a key focus for sportsbook providers.

DATA.BET has positioned itself as a long-standing leader in esports betting by offering extensive tournament coverage and specialized tools designed for esports audiences.

According to Otto Bonning, Head of Sales at DATA.BET, the company sees strong demand for esports betting products in Brazil and aims to support operators with comprehensive market coverage, including local competitions.

Supporting Operators Through Technology

DATA.BET continues to invest heavily in technological innovation to ensure its sportsbook platform remains reliable, scalable, and adaptable to regulated environments.

The company’s ongoing development efforts focus on:

  • Improving platform stability
  • Enhancing integration capabilities
  • Expanding market coverage
  • Supporting regulatory compliance

These improvements are designed to help operators maximize revenue opportunities while delivering a seamless betting experience to players.

Looking Ahead to SiGMA South America 2026

As one of the most influential iGaming gatherings in the region, SiGMA South America provides a valuable platform for industry stakeholders to explore new technologies, form partnerships, and discuss the future of regulated gaming markets.

DATA.BET’s participation underscores its commitment to strengthening relationships with Latin American operators and expanding its presence in one of the most dynamic betting markets in the world.

Visitors attending the event in São Paulo will have the opportunity to meet the DATA.BET team, explore the latest sportsbook innovations, and learn how the company’s technology can support growth in both sports and esports betting.


Reference Article

A similar industry article can be found on iGaming Business, a leading authority covering global gaming events and technology:

Similar article: https://igamingbusiness.com/events/sigma-south-america/

This page covers developments and announcements related to the SiGMA South America event and participating companies.

The post DATA.BET Showcases Advanced Sportsbook Solutions at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GoldenRace partners with CPT to bring the virtual betting revolution to Colombia

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GoldenRace, the internationally acclaimed world leader in virtual sports, has formalised a strategic alliance with Colombia Poker Tour (CPT), a company belonging to the transnational network APOSTAR S.A.

This collaboration confirms the arrival of cutting-edge sports simulation technology to the favourite haunts of Colombian bettors. With this agreement, GoldenRace’s cinematic quality and adrenaline rush are officially integrated into CPT’s offering.

“At GoldenRace, we are obsessed with technical perfection in order to offer the most realistic content on the market. Latin America, and especially the Colombian market, has always been a fundamental priority in our global roadmap. We have been working for years to understand the local player, and this alliance with CPT allows us to bring our leading technology to an audience that truly appreciates the quality and excitement of virtual sports.”

Martin Wachter, CEO and Founder of GoldenRace The enthusiasm is evident among the management of Colombia Poker Tour. The integration of virtual sports is seen as a turning point for the local industry.

“Virtual betting has led to a re-engineering of the service model, customers and marketing methods. This new betting model connects different audiences and is a huge gateway to innovation processes… This product is undoubtedly a great opportunity for economic growth in our country.”

Ana Catalina Rojas, Director of Products and Services, BetPlay In Colombia, the passion for racing and football knows no bounds. Thanks to this agreement, CPT users will have direct access to GoldenRace’s most successful and beloved products:

  • Horse racing: A hyper-realistic experience with high-definition graphics that transport the player directly to the racetrack.
  • Greyhound racing: Pure speed and dynamism, ideal for those seeking immediate results and constant excitement.
  • Virtual football: The undisputed king. GoldenRace offers the most played virtual football in the world, with real odds and an interface that replicates the excitement of the best leagues on the planet.

This alliance reaffirms GoldenRace’s commitment to expanding into highly demanding regulated markets and CPT and Apostar S.A.’s vision of always offering the best to their community. The future of virtual betting in Colombia is here!

 

The post GoldenRace partners with CPT to bring the virtual betting revolution to Colombia appeared first on Americas iGaming & Sports Betting News.

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