Press Releases

Start2Pay strengthens strategic partnership with GG.BET

Published

6 years ago

January 31, 2020

Payments solutions specialist to provide leading operator with full suite of global payment services

Start2Pay, the specialist global payments provider, has further strengthened its strategic partnership with leading global sports-betting operator GG.BET.

The deal, which further strengthens the instrumental role Start2Pay has played in GG.BET’s rapid growth, will now encompass the operator’s full payment service provision.

Greatly expanding GG.BET’s payment options for its global customer base, GG.BET is now set to benefit greatly from Start2Pay’s all-in-one gaming payment solutions services, ensuring reduced costs and the complete toolkit required for expansion into additional new markets.

Drawing on over five years of payments expertise across the e-commerce, cyber sports and financial sectors, Start2Pay’s battle-tested suite of payment solutions are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.

With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, its advanced platform combines all types of payment methods, as well as offering local card acquisition for better approval ratios, multi-currency payments and payout services.

Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay also provides operators with in-house routing schemes, bespoke analytics and a wealth of risk and anti-fraud solutions, all designed to reduce costs and boost customer engagement.

Commenting on the deal, Vranceanu Madalin, Business Development Manager at Start2Pay said:

“Start2Pay and GG.BET have a long and successful history together, and I’m delighted to see our cutting-edge suite of solutions contributing to their rapid success across LatAm, the EU and the Far East.

“I’m confident with our full package of payment services, we’ll be helping GG.BET to take their fantastic operation to the next level with the complete toolkit required to expand into any new market of their choice.”

Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:

“Partnering with Start2Pay has done wonders for our payment processes; ensuring our operations are more efficient and cost-effective than ever before.

“Via one single integration, we’ve been able to provide every payment solution that we need to our customers. Not only that, but with over 100 localised payment systems available; we’re ready to enter any new market with their support.”

BETER

BETER reaches ninth US state with the acquisition of a Kentucky license

Published

10 hours ago

June 5, 2026

GamingAmericas.com

beter-reaches-ninth-us-state-with-the-acquisition-of-a-kentucky-license

BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky.

The approval and license were granted by the Kentucky Horse Racing and Gaming (KHRG), the independent municipal corporation and political subdivision of the Commonwealth responsible for regulating horse racing, pari-mutuel wagering, sports wagering, breed integrity and development, and charitable gaming in the state.

Kentucky is the ninth US state where BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois.

The approval allows BETER to supply operators in Kentucky with live data and live streams from both its Setka Cup table tennis and ESportsBattle tournaments for the first time.

All content is already live for local bettors via bet365, BETER’s long-standing operator partner, reinforcing the demand for fast-paced betting content from operators in the space.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. The company offers up to 50 markets per event and helps operators achieve an average margin of 7.5%+. Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

Chuck Robinson, CRO at BETER, said: “Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.

“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.

“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”

The post BETER reaches ninth US state with the acquisition of a Kentucky license appeared first on Americas iGaming & Sports Betting News.

Booming Games

Booming Games releases Sacred Buffalo

Published

12 hours ago

June 5, 2026

Wladimir P.

Booming Games, a leading provider of premium gaming content, has today launched Sacred Buffalo, the latest addition to its popular series of buffalo games. Boasting a 5×4 grid with 30 fixed paylines, the game offers a maximum win potential of 8,000x. It contains a powerful Cash Collect feature and Free Spins with Minor Elimination, Major Upgrade and Sacred Spin features to enhance the gameplay experience.

In the base game, landing Coin and Scatter symbols are collected into the Buffalo Totems, with the Wooden Totem triggering the Cash Collect feature and the Golden Totem triggering Free Spins. Coins can land reels 1-4 and carry awards from 1x-50x. Landing a Collect symbol on reel 5 along with coins will collect all coins in view and award to the player.

Three Bonus symbols landing on reels 1, 3 and 5 will award 15 Free Spins. In the bonus game, when Minor symbols form a win, they are eliminated and removed from the reels, triggering a symbols cascade.

Additionally, Major symbols that form a win will be upgraded to their Spirit form and enhance and double their win value. All Wilds that land will be collected and stored for the Sacred Spin at the end of Free Spins. At this point, the collected Wilds are added to the reels for a huge big win potential finale.

At any time, players can purchase the Buy Bonus for 75x the bet amount.

Craig Asling, Director of Games at Booming Games, said: “Our Buffalo games have been among our best performers, and we are delighted to be adding a new game to the series. Sacred Buffalo combines innovative features with a large win potential, and is the latest example of our efforts to bring new mechanics into our games to maintain high levels of player engagement.”

The post Booming Games releases Sacred Buffalo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking

Published

24 hours ago

June 4, 2026

Wladimir P.

bettormetrics-publishes-world-cup-trading-benchmark;-tipico-leads-uptime-ranking

Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.

Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.

The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.

Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”

The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”

Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.

“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”

The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.