Press Releases
Start2Pay strengthens strategic partnership with GG.BET
Payments solutions specialist to provide leading operator with full suite of global payment services
Start2Pay, the specialist global payments provider, has further strengthened its strategic partnership with leading global sports-betting operator GG.BET.
The deal, which further strengthens the instrumental role Start2Pay has played in GG.BET’s rapid growth, will now encompass the operator’s full payment service provision.
Greatly expanding GG.BET’s payment options for its global customer base, GG.BET is now set to benefit greatly from Start2Pay’s all-in-one gaming payment solutions services, ensuring reduced costs and the complete toolkit required for expansion into additional new markets.
Drawing on over five years of payments expertise across the e-commerce, cyber sports and financial sectors, Start2Pay’s battle-tested suite of payment solutions are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.
With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, its advanced platform combines all types of payment methods, as well as offering local card acquisition for better approval ratios, multi-currency payments and payout services.
Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay also provides operators with in-house routing schemes, bespoke analytics and a wealth of risk and anti-fraud solutions, all designed to reduce costs and boost customer engagement.
Commenting on the deal, Vranceanu Madalin, Business Development Manager at Start2Pay said:
“Start2Pay and GG.BET have a long and successful history together, and I’m delighted to see our cutting-edge suite of solutions contributing to their rapid success across LatAm, the EU and the Far East.
“I’m confident with our full package of payment services, we’ll be helping GG.BET to take their fantastic operation to the next level with the complete toolkit required to expand into any new market of their choice.”
Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:
“Partnering with Start2Pay has done wonders for our payment processes; ensuring our operations are more efficient and cost-effective than ever before.
“Via one single integration, we’ve been able to provide every payment solution that we need to our customers. Not only that, but with over 100 localised payment systems available; we’re ready to enter any new market with their support.”
The global esports betting industry continues to evolve at a remarkable pace, and one of the sector’s most influential voices has recently shared key insights into where the market is heading.
In the latest episode of Bet It Drives, Marek Suchar, Co-Founder and Managing Director of Partnerships at Oddin.gg, joined host Yevhen Krazhan to discuss the realities, challenges, and future opportunities shaping esports betting.
Recorded during the ICE event in Barcelona, Season 4 Episode 4 brings together two experienced industry figures for a candid discussion about the mechanics behind esports wagering. Suchar, who helped transform Oddin.gg from a small startup founded by four partners into a global B2B infrastructure provider for esports betting, offered a detailed perspective on the sector’s growth, integrity requirements, and regulatory future.
A Look Inside the Esports Betting Ecosystem
Esports betting has quickly moved from a niche vertical to one of the most dynamic areas of the online betting ecosystem. Oddin.gg has played a critical role in this development by offering odds feeds, trading tools, and risk management solutions to betting operators around the world.
During the conversation, Suchar explained how advanced monitoring systems help identify suspicious betting patterns in real time. As esports wagering continues to scale globally, integrity monitoring and data analysis have become essential tools for protecting both operators and players.
He emphasized that the future success of esports betting will depend heavily on transparency, robust data management, and strong cooperation between operators, regulators, and technology providers.
Addressing Industry Challenges
The podcast also tackled some of the uncomfortable realities facing the iGaming sector. Suchar spoke openly about what he believes the industry often gets wrong when it comes to esports betting.
One of the key issues he highlighted was the misunderstanding of esports by traditional betting stakeholders. While esports audiences are digital-native and highly engaged, many operators still attempt to apply conventional sports betting strategies without adapting to the unique dynamics of competitive gaming.
Suchar stressed that esports requires specialized infrastructure, data expertise, and an understanding of the communities surrounding the games themselves.
He also addressed strict internal policies around betting within odds and trading providers, explaining that integrity protocols and compliance standards are essential in ensuring fair markets and preventing conflicts of interest.
Market Growth and Global Opportunities
One of the most striking points in the discussion was Suchar’s estimate of the potential size of the esports betting market. According to him, the global esports betting handle could approach $100 billion, highlighting the enormous commercial potential of this rapidly expanding sector.
The conversation explored which regions are most likely to emerge as the largest regulated markets for esports betting. As regulatory frameworks evolve across Europe, Latin America, and parts of Asia, new opportunities are opening for operators that are prepared to integrate esports properly into their product offerings.
Suchar noted that future growth will largely come from markets that combine strong esports fan bases with clear regulatory structures and advanced digital betting ecosystems.
Entertainment Meets Industry Insight
In addition to serious discussions about market development, the episode also maintains the playful format that Bet It Drives has become known for.
Suchar participated in the segment “Confess or Call,” spinning a wheel that led to a humorous prank acquisition call where he jokingly suggested Oddin.gg might explore purchasing esports organizations NAVI and Vitality.
The lighthearted moment added entertainment value while reinforcing the informal and candid style of the podcast.
A Season Focused on Industry Truths
Season 4 of Bet It Drives has focused heavily on honest discussions about the realities of the iGaming industry. Earlier episodes featured prominent figures such as:
- Cedomir Tomic of Alea
- Oleksandr Feshchenko of GR8 Tech
- Akhil Sarin discussing marketing strategies at Stake
- Max Krupyshev exploring crypto risks and trust within gaming ecosystems
The final episode with Marek Suchar closes the season by focusing on the infrastructure layer that powers esports betting growth.
Why Esports Betting Matters for Operators
For sportsbook operators, the esports vertical represents a massive opportunity to engage younger audiences and diversify betting products. However, the conversation in this episode highlights that success requires more than simply adding esports markets.
Operators must invest in specialized technology, integrity monitoring, and partnerships with providers that understand the esports ecosystem.
Suchar’s insights reinforce a growing consensus across the industry: esports betting is no longer experimental. It is rapidly becoming a central pillar of the digital betting economy.
As esports audiences continue to grow and regulatory frameworks mature, the companies building reliable infrastructure today are likely to shape the industry’s future.
Authority Source (Similar Content)
A leading authority covering esports betting and market growth is ESPN Esports.
You can read related coverage here: https://www.espn.com/esports
This article explores the expansion of esports betting markets and the increasing role of technology providers and operators in shaping the sector.
Watch media coverage: youtube.com/watch?v=V2KQQ8BIf30&feature=youtu.be
The post Bet It Drives S4 Finale: Oddin.gg’s Marek Suchar on Esports Betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BMM Testlabs has been granted official approval to provide independent testing services for the Province of Santa Fe Province as that jurisdiction launches its regulated online gaming and sports betting program.
The authorization from provincial authorities means suppliers and operators can now work with an established lab to certify games, platforms and systems for the new market.
The approval comes after Santa Fe published its laboratory regulation (No. 523/25) in November 2025 and was issued by the provincial gaming authority, the Caja de Asistencia Social – Lotería de Santa Fe. BMM’s local and regional capabilities — including offices and labs across Latin America — position the company to support both early entrants and established suppliers as the market develops.
Marzia Turrini, President of iGaming & Cybersecurity at BMM, said the approval underscores the company’s commitment to helping regulators, operators and suppliers maintain high standards of fairness, security and compliance as Brazil and other Latin American markets expand. This Santa Fe authorization adds to BMM’s growing regional footprint and complements the group’s broader suite of services. Marzia Turrini
BMM Testlabs operates alongside sister businesses within the BMM Innovation Group, including cybersecurity services (BIG Cyber) and the RG24seven virtual training arm, creating an integrated offering of product testing, cyber protection and compliance education for regulated markets. This combined approach helps regulators enforce technical standards while giving operators a clear pathway to market entry. BIG Cyber RG24seven
As Argentina’s regulated gaming landscape continues to evolve, early approvals like this one are important signals for the industry — they enable faster certification, local technical support and clearer timelines for operators planning launches in the province and beyond. BMM’s expanded access across Latin America is part of a broader industry trend in which established test labs secure local authorizations to support jurisdiction-specific requirements.
The post BMM Testlabs Receives Approval to Support Santa Fe’s New Online Gaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIRST-EVER PRIVATE EQUITY ACQUISITION IN THE NORTH AMERICAN REGULATED GAMING TESTING AND INSPECTION MARKET
Transaction Receives Required Regulatory Approvals Across Multiple Global Jurisdictions
The Visualize Group (“Visualize”), a private investment firm focused on concentrated investing in mission-critical, services-based companies, announced the completion of its acquisition of BMM Testlabs (“BMM”), the longest established and most experienced leader in testing, inspection, compliance, and certification (“TICC”) services for the regulated global gaming industry. The transaction has received required regulatory approvals across multiple global jurisdictions, underscoring the confidence of gaming regulators worldwide in this partnership. Financial terms were not disclosed. The transaction represents the first-ever control acquisition of a major regulated gaming testing laboratory, marking the opening of a market that has been structurally inaccessible to institutional capital.
Headquartered in Las Vegas, Nevada, and founded in 1981, BMM serves gaming product suppliers, operators, and regulators across six continents, employing more than 700 professionals in 16 offices worldwide and holding more than 700 regulatory and related business licenses — one of the broadest regulatory footprints of any organization in the gaming industry.
The transaction represents a structural first: no major gaming testing laboratory in North America has ever been acquired by a private equity sponsor. For decades, the regulatory complexity of the TICC market — requiring hundreds of individual licenses across dozens of jurisdictions — has insulated these businesses from institutional ownership. The successful navigation of that complexity, culminating in regulatory approvals across multiple jurisdictions, establishes BMM as the first institutionally owned platform in the space and positions it as the natural acquirer of choice as consolidation accelerates.
Martin Storm, President and Chief Executive Officer of BMM Testlabs, said, “Today marks the beginning of an exciting and ambitious new chapter for BMM. Gaming regulators across the globe have endorsed this partnership through their approvals, and I am proud of the trust we have built over more than four decades. With Visualize’s support, we can now invest aggressively in our people, our technology, and our global footprint in ways that were not previously possible. Our customers should expect faster turnaround times, expanded jurisdictional coverage, deeper technical capabilities, and a level of service and partnership that no other testing laboratory in the world can match. We are building the definitive platform for gaming compliance, and we are just getting started.”
C. C. Melvin Ike, Founder and Managing Partner of Visualize, said, “We built Visualize to own irreplaceable businesses in markets where regulatory complexity creates durable, defensible demand. BMM is a clear expression of this thesis. The regulated gaming industry generates more than $600 billion in annual gross gaming revenue globally, and its TICC infrastructure — the certification and compliance layer that every product must pass through before it can reach market — is structurally underpenetrated by institutional capital. BMM’s multi-decade track record of regulatory trust and an irreplaceable stable of licenses represent a moat that would take a new entrant decades and significant capital to replicate. We look forward to backing the entire BMM team, supporting the customers that drive the industry, and preserving the trust of the regulators that protect it.
Advisors
Weil, Gotshal & Manges LLP and Greenberg Traurig acted as legal and regulatory counsel, respectively, to Visualize. Gadens, BDO, and Cooper Levenson acted as legal, financial and regulatory counsel to BMM Testlabs.
The post THE VISUALIZE GROUP COMPLETES ACQUISITION OF BMM TESTLABS appeared first on Americas iGaming & Sports Betting News.
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