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Start2Pay strengthens strategic partnership with GG.BET

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Payments solutions specialist to provide leading operator with full suite of global payment services

Start2Pay, the specialist global payments provider, has further strengthened its strategic partnership with leading global sports-betting operator GG.BET.

The deal, which further strengthens the instrumental role Start2Pay has played in GG.BET’s rapid growth, will now encompass the operator’s full payment service provision.

Greatly expanding GG.BET’s payment options for its global customer base, GG.BET is now set to benefit greatly from Start2Pay’s all-in-one gaming payment solutions services, ensuring reduced costs and the complete toolkit required for expansion into additional new markets.

Drawing on over five years of payments expertise across the e-commerce, cyber sports and financial sectors, Start2Pay’s battle-tested suite of payment solutions are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.

With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, its advanced platform combines all types of payment methods, as well as offering local card acquisition for better approval ratios, multi-currency payments and payout services.

Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay also provides operators with in-house routing schemes, bespoke analytics and a wealth of risk and anti-fraud solutions, all designed to reduce costs and boost customer engagement.

Commenting on the deal, Vranceanu Madalin, Business Development Manager at Start2Pay said:

“Start2Pay and GG.BET have a long and successful history together, and I’m delighted to see our cutting-edge suite of solutions contributing to their rapid success across LatAm, the EU and the Far East.

“I’m confident with our full package of payment services, we’ll be helping GG.BET to take their fantastic operation to the next level with the complete toolkit required to expand into any new market of their choice.”

Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:

Partnering with Start2Pay has done wonders for our payment processes; ensuring our operations are more efficient and cost-effective than ever before.

“Via one single integration, we’ve been able to provide every payment solution that we need to our customers. Not only that, but with over 100 localised payment systems available; we’re ready to enter any new market with their support.”

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Christos Zoulianitis Chief Commercial Officer at ENJOY

ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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Fortune of Olympus

PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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Blask & Gamblers Connect Enter A New Media Partnership

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Gamblers Connect, the award-winning iGaming affiliate and media platform, is proud to announce a new media partnership with Blask, a leading AI-powered analytics ecosystem dedicated to the iGaming industry.

This collaboration marks a pivotal step in the company’s mission to provide the most accurate, transparent, and data-backed content. Under the terms of this agreement, Blask will provide Gamblers Connect with complete access to its cutting-edge market intelligence platform.

This suite includes the Blask Index and real-time data tracking across more than 100 jurisdictions, allowing for granular analysis of market dynamics, brand performance, and player behaviour. By integrating these professional-grade tools into the editorial process, Gamblers Connect will elevate the depth and precision of its industry reporting.

The cornerstone of this partnership is a commitment to sharing knowledge with the wider iGaming community. Gamblers Connect will produce four exclusive case studies throughout 2026. Released once per quarter, these comprehensive reports will utilise Blask’s advanced analytics to uncover emerging trends, benchmark operator performance, and provide actionable insights for industry stakeholders.

This alliance represents a shared vision for a more transparent iGaming sector. By combining Blask’s technological prowess with Gamblers Connect’s editorial expertise, the aim is to set a new standard for data-driven journalism.

Max Tesla, Blask CEO, commented: “Partnering with Gamblers Connect is a natural step for Blask. We are building an ecosystem of transparent analytics that empowers the industry, and GC is one of the few media partners that truly values data and knows how to work with it. I’m confident this collaboration will strengthen both sides and deliver more accurate, trustworthy, and insight-driven content to the iGaming community.”

Gjorgje Ristikj, Founder & CEO at Gamblers Connect, added: “Partnering with Blask allows us to combine their strong analytical framework with our media expertise. It’s a collaboration grounded in trust and mutual respect, with the shared goal of delivering meaningful and measurable results to the industry.”

The post Blask & Gamblers Connect Enter A New Media Partnership appeared first on Gaming and Gambling Industry Newsroom.

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