BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.

Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.

As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.

Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.

Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.

This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.

By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.

Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.

The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.

By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.

“Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.

“We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.

It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.”

From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.

The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

• Another attempt by SPRIBE to mislead the industry fails as two consecutive instances reject requested injunction
• Decision allows Aviator Brasil to continue operating while the court examines the broader AVIATOR trademark dispute

 Aviator Studio Brazil has secured two consecutive court decisions in São Paulo, Brazil, rejecting attempts by SPRIBE to impose an injunction on its operations.

The rulings, delivered by the São Paulo Court of Appeals (2nd Reserved Chamber of Business Law) on 16 April, were in favour of the defendants overall. The court rejected the injunction request against the group, allowing Aviator Studio Brazil to continue operating in the market with partners such as Foggo Entertainment (Blaze) while the broader trademark dispute is examined through the normal judicial process.

Contextualising Separate Proceedings

This victory in the group proceedings follows an announcement by SPRIBE on 15 April regarding a separate matter involving NSX Betnacional. Aviator LLC clarified that neither the company nor the operator were aware of those specific proceedings initially. As soon as that separate matter became known, Aviator Studio Brazil immediately took action to assume responsibility for defending the legitimate use of the brand, providing NSX Betnacional with all legal support required.

Key Court Findings

The Court of Appeals based its decision on the following key findings:

• Lack of likelihood of success on the merits: While SPRIBE claims exclusive ownership of the “AVIATOR” trademark, the court found substantial controversy regarding the validity of those rights both domestically and internationally.
• Absence of irreparable harm: The court determined there is no imminent or irreparable harm that would justify immediate intervention.
• Valid licensing: The court emphasised that Aviator Studio Brazil has been commercially operating under the “AVIATOR” mark based on a licence from Aviator LLC, the regularity and effects of which shall be examined during the proceedings.

Protecting the AVIATOR Ecosystem

Aviator Studio Brazil joined the proceedings and supported its operator partners, including Foggo Entertainment (Blaze) by fulfilling all indemnity and defence obligations under its Software Licence Agreement.

The company has affirmed that it stands fully behind its partners, taking responsibility to defend, indemnify, and hold them harmless in relation to the use of the AVIATOR brand and product. This reinforces the company’s long-term commitment to protecting its partners and the integrity of the AVIATOR ecosystem.

In relation to the NSX Betnacional matter, Aviator LLC confirmed that neither it nor Betnacional were aware of the proceedings initially.

As soon as the matter became known, Aviator Studio Brazil immediately took action to support its partner Betnacional and assume responsibility for defending the legitimate use of the AVIATOR brand.

International Context

Aviator LLC stated that these outcomes reinforce its long-standing position that attempts to secure early-stage injunctions are not reflective of the merits of the case. This follows earlier proceedings in the United Kingdom High Court, where an interim injunction obtained by SPRIBE was clarified as a narrow procedural step with no bearing on ownership or the final outcome of the dispute.

With no findings made against Aviator LLC’s underlying rights in Brazil and courts declining to grant urgent relief, the company continues its operations while remaining confident in its legal position as proceedings progress across multiple jurisdictions.

Commenting on the decision, George Pruidze, CEO at Aviator Studio, said: “Following two consecutive victories in both the trial court and appeal courts in São Paulo, it is clear there is no basis for the urgent measures sought by SPRIBE. Aviator Studio Brazil continues to operate lawfully under licence, and we remain fully committed to supporting our partners and defending the AVIATOR brand wherever necessary.

“As similar actions by SPRIBE continue to trigger proceedings in Brazil, including the ongoing matter involving Betnacional, we will continue to stand behind our partners and ensure the legitimate use of the AVIATOR brand is protected. We are confident that the same facts and legal position will continue to prevail as these cases progress.”