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SBTech agrees five-year sportsbook platform extension with Argyll Entertainment

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Rapidly growing operator pens long-term partnership with SBTech to continue high growth in UK and Europe

SBTech, the leading technology supplier to the regulated iGaming sector, has agreed a long-term sportsbook platform extension with Argyll Entertainment, enabling the multi-brand operator to leverage SBTech’s cutting-edge technology and continue its sustained growth in the UK and Europe.

Argyll Entertainment, winners of the Innovative Start-up of the Year at the 2018 EGR Marketing & Innovation Awards, has seen exponential growth since migrating to SBTech’s award-winning sportsbook and iGaming platform in 2017.

In committing to a five-year extension, Argyll Entertainment’s premium Sportnation brand will be able to further utilise SBTech’s next-generation APIs to build its own differentiated user interface, unique user experiences and front-end features, initially for the UK market.

In addition, the brand will continue to benefit from SBTech’s full gaming turnkey solution, a fully integrated customer management platform and risk management services.

This extension further cements SBTech as the go-to B2B technology partner of choice for premier sports betting and gaming brands in Europe and an accelerator for rapid market growth, driving significant growth for its tier one customers across both established and newly regulated markets in recent years.

The multi award-winning SBTech platform enables its partners to deliver best-in-class products and differentiated user experiences to players, both in established and emerging territories through a fully localised solution. Combined with one of the industry’s most powerful bonus engines and extensive responsible gaming tools, partners enjoy above-market growth rates across Europe.

Andrew Cochrane, Chief Development Officer, SBTech, said: “We’re delighted to sign another major long-term sportsbook and iGaming platform contract extension. Argyll are a rapidly growing force in sports betting, and the combination of our industry-leading technology and their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.”

Stuart Tilly, CEO, Argyll Entertainment, said: “Our partnership with SBTech has proven a huge success, enabling us to offer our players unique and highly memorable sports betting experiences, and I’m thrilled that we will continue to grow together for a further five years as we look to build on record revenues and push forward into new territories.”

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Digicode at NEXT.io Summit NYC 2026: Driving the Future of iGaming Technology

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Digicode, a leading provider of next-generation iGaming solutions, announced its participation in NEXT.io Summit NYC 2026: Innovation in iGaming, one of North America’s most influential iGaming and sports betting events taking place March 10–11, 2026, at Convene, 225 Liberty Street, Downtown New York.

NEXT.io Summit NYC 2026 brings together more than 1,200 senior executives, investors, technology leaders, operators, and innovators from across the global iGaming and sports betting ecosystem to explore breakthrough technologies, partnerships, and growth opportunities shaping the future of online gaming.

“At a time when the industry is rapidly evolving, NEXT.io Summit NYC serves as the premier stage for strategic conversation, innovation, and partnership,” said Elkhan Shabanov, CEO of Digicode Americas. “We’re excited to showcase our cutting-edge solutions that empower operators and suppliers to build faster, scale smarter, and take ownership of their technology stack.”

During NEXT.io Summit NYC 2026, Digicode will demonstrate how the Diger Suite empowers iGaming businesses to modernize their technology stack, offering a modular ecosystem of advanced solutions engineered to replace legacy systems with flexible, scalable, and performance-driven infrastructure:

  • DigerRGS – Next-generation iGaming platform with full IP control and capacity for high throughput performance
  • DigerPAM – Cross-market ready player account management system
  • DigerPay – PSP-agnostic payment gateway supporting 200+ methods with real-time fraud protection
  • DigerClick – Fully owned affiliate management platform with customizable tools and analytics
  • DigerCompanion – AI-driven assistant for multilingual support, responsible gaming automation, and compliance management

During the event, Digicode experts will  share real-world use cases and actionable frameworks to help industry leaders transition from legacy constraints to competitive advantage. Key topics include scaling rent-to-own iGaming platforms, automating support and compliance with AI, building resilient payment stacks, owning affiliate systems, and operating in regulated markets with adaptive technology.

 

The post Digicode at NEXT.io Summit NYC 2026: Driving the Future of iGaming Technology appeared first on Americas iGaming & Sports Betting News.

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NFL LEGEND ROB GRONKOWSKI TAKES ON HIGH-STAKES POKER PROS ON POKERSTARS BIG GAME ON TOUR IN LAS VEGAS

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Gronk makes high-stakes debut taking on poker legends Phil Hellmuth and Antonio Esfandiari 

Four-time Super Bowl champion and FanDuel Ambassador Rob Gronkowski is competing in a new arena as the former NFL tight end makes his high-stakes poker debut in Las Vegas on PokerStar’s The Big Game on Tour. Gronk goes head-to-head with some of the game’s best-known pros.

Known for his dominance on the football field and his larger-than-life personality, Gronk tests his competitive instincts at the poker table, where he is reading opponents, attempting a poker-face, cracking jokes and cracking aces when trying to take down pots worth thousands.

Gronk joins a table that includes:

  • Phil Hellmuth, 17-time World Series of Poker champion
  • Antonio Esfandiari, one of poker’s most recognisable high-stake pros
  • Rania Nasreddine, a rising star known for fearless play
  • Nick Wright, sports broadcaster and analyst
  • Luke Waekelin, the loose cannon who earned his seat playing online on PokerStars

Season 2 of The Big Game on Tour features high stakes cash game action filmed in Las Vegas during the PokerStars North American Poker Tour and blends established poker players with celebrity competitors and ambitious qualifiers. The result is an unpredictable mix of elite gameplay, competitive ego and real money drama. Gronk’s appearance highlights the crossover appeal between professional sports and poker where competitors use skills in psychology, risk-taking and performance under pressure.

New episodes air weekly beginning Sunday, March 8 with the season culminating on April 5. Episodes are available via PokerStars’ YouTube channels.

Season 2 Release Schedule:

  • Sunday, March 8 – BGOT Season 2 Episode 11
  • Sunday, March 15 – BGOT Season 2 Episode 12
  • Sunday, March 22 – BGOT Season 2 Episode 13
  • Sunday, March 29 – BGOT Season 2 Episode 14
  • Sunday, April 5 – BGOT Season 2 Episode 15

The latest season arrives just in time to celebrate the launch of FanDuel and PokerStars in the US, marking the coming together of the two brands.

To find out more, head to the PokerStars Blog.

For more details, please contact [email protected].

More information on responsible gaming can be found at: pokerstars.com/about/responsible-gaming/

 

The post NFL LEGEND ROB GRONKOWSKI TAKES ON HIGH-STAKES POKER PROS ON POKERSTARS BIG GAME ON TOUR IN LAS VEGAS appeared first on Americas iGaming & Sports Betting News.

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Bet It Drives S4 Finale: Oddin.gg’s Marek Suchar on Esports Betting

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The global esports betting industry continues to evolve at a remarkable pace, and one of the sector’s most influential voices has recently shared key insights into where the market is heading.

In the latest episode of Bet It Drives, Marek Suchar, Co-Founder and Managing Director of Partnerships at Oddin.gg, joined host Yevhen Krazhan to discuss the realities, challenges, and future opportunities shaping esports betting.

Recorded during the ICE event in Barcelona, Season 4 Episode 4 brings together two experienced industry figures for a candid discussion about the mechanics behind esports wagering. Suchar, who helped transform Oddin.gg from a small startup founded by four partners into a global B2B infrastructure provider for esports betting, offered a detailed perspective on the sector’s growth, integrity requirements, and regulatory future.

A Look Inside the Esports Betting Ecosystem

Esports betting has quickly moved from a niche vertical to one of the most dynamic areas of the online betting ecosystem. Oddin.gg has played a critical role in this development by offering odds feeds, trading tools, and risk management solutions to betting operators around the world.

During the conversation, Suchar explained how advanced monitoring systems help identify suspicious betting patterns in real time. As esports wagering continues to scale globally, integrity monitoring and data analysis have become essential tools for protecting both operators and players.

He emphasized that the future success of esports betting will depend heavily on transparency, robust data management, and strong cooperation between operators, regulators, and technology providers.

Addressing Industry Challenges

The podcast also tackled some of the uncomfortable realities facing the iGaming sector. Suchar spoke openly about what he believes the industry often gets wrong when it comes to esports betting.

One of the key issues he highlighted was the misunderstanding of esports by traditional betting stakeholders. While esports audiences are digital-native and highly engaged, many operators still attempt to apply conventional sports betting strategies without adapting to the unique dynamics of competitive gaming.

Suchar stressed that esports requires specialized infrastructure, data expertise, and an understanding of the communities surrounding the games themselves.

He also addressed strict internal policies around betting within odds and trading providers, explaining that integrity protocols and compliance standards are essential in ensuring fair markets and preventing conflicts of interest.

Market Growth and Global Opportunities

One of the most striking points in the discussion was Suchar’s estimate of the potential size of the esports betting market. According to him, the global esports betting handle could approach $100 billion, highlighting the enormous commercial potential of this rapidly expanding sector.

The conversation explored which regions are most likely to emerge as the largest regulated markets for esports betting. As regulatory frameworks evolve across Europe, Latin America, and parts of Asia, new opportunities are opening for operators that are prepared to integrate esports properly into their product offerings.

Suchar noted that future growth will largely come from markets that combine strong esports fan bases with clear regulatory structures and advanced digital betting ecosystems.

Entertainment Meets Industry Insight

In addition to serious discussions about market development, the episode also maintains the playful format that Bet It Drives has become known for.

Suchar participated in the segment “Confess or Call,” spinning a wheel that led to a humorous prank acquisition call where he jokingly suggested Oddin.gg might explore purchasing esports organizations NAVI and Vitality.

The lighthearted moment added entertainment value while reinforcing the informal and candid style of the podcast.

A Season Focused on Industry Truths

Season 4 of Bet It Drives has focused heavily on honest discussions about the realities of the iGaming industry. Earlier episodes featured prominent figures such as:

  • Cedomir Tomic of Alea
  • Oleksandr Feshchenko of GR8 Tech
  • Akhil Sarin discussing marketing strategies at Stake
  • Max Krupyshev exploring crypto risks and trust within gaming ecosystems

The final episode with Marek Suchar closes the season by focusing on the infrastructure layer that powers esports betting growth.

Why Esports Betting Matters for Operators

For sportsbook operators, the esports vertical represents a massive opportunity to engage younger audiences and diversify betting products. However, the conversation in this episode highlights that success requires more than simply adding esports markets.

Operators must invest in specialized technology, integrity monitoring, and partnerships with providers that understand the esports ecosystem.

Suchar’s insights reinforce a growing consensus across the industry: esports betting is no longer experimental. It is rapidly becoming a central pillar of the digital betting economy.

As esports audiences continue to grow and regulatory frameworks mature, the companies building reliable infrastructure today are likely to shape the industry’s future.


Authority Source (Similar Content)

A leading authority covering esports betting and market growth is ESPN Esports.
You can read related coverage here: https://www.espn.com/esports

This article explores the expansion of esports betting markets and the increasing role of technology providers and operators in shaping the sector.

Watch media coverage: youtube.com/watch?v=V2KQQ8BIf30&feature=youtu.be

The post Bet It Drives S4 Finale: Oddin.gg’s Marek Suchar on Esports Betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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