Press Releases
SBTech agrees five-year sportsbook platform extension with Argyll Entertainment
Rapidly growing operator pens long-term partnership with SBTech to continue high growth in UK and Europe
SBTech, the leading technology supplier to the regulated iGaming sector, has agreed a long-term sportsbook platform extension with Argyll Entertainment, enabling the multi-brand operator to leverage SBTech’s cutting-edge technology and continue its sustained growth in the UK and Europe.
Argyll Entertainment, winners of the Innovative Start-up of the Year at the 2018 EGR Marketing & Innovation Awards, has seen exponential growth since migrating to SBTech’s award-winning sportsbook and iGaming platform in 2017.
In committing to a five-year extension, Argyll Entertainment’s premium Sportnation brand will be able to further utilise SBTech’s next-generation APIs to build its own differentiated user interface, unique user experiences and front-end features, initially for the UK market.
In addition, the brand will continue to benefit from SBTech’s full gaming turnkey solution, a fully integrated customer management platform and risk management services.
This extension further cements SBTech as the go-to B2B technology partner of choice for premier sports betting and gaming brands in Europe and an accelerator for rapid market growth, driving significant growth for its tier one customers across both established and newly regulated markets in recent years.
The multi award-winning SBTech platform enables its partners to deliver best-in-class products and differentiated user experiences to players, both in established and emerging territories through a fully localised solution. Combined with one of the industry’s most powerful bonus engines and extensive responsible gaming tools, partners enjoy above-market growth rates across Europe.
Andrew Cochrane, Chief Development Officer, SBTech, said: “We’re delighted to sign another major long-term sportsbook and iGaming platform contract extension. Argyll are a rapidly growing force in sports betting, and the combination of our industry-leading technology and their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.”
Stuart Tilly, CEO, Argyll Entertainment, said: “Our partnership with SBTech has proven a huge success, enabling us to offer our players unique and highly memorable sports betting experiences, and I’m thrilled that we will continue to grow together for a further five years as we look to build on record revenues and push forward into new territories.”
3x3 Slot
Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026
Leading iGaming content provider Spinomenal has officially expanded its popular “Hold & Hit” series with the launch of Coin Freeze – Hold & Hit 3×3. Released on January 8, 2026, this compact, high-action title combines a classic winter aesthetic with a sophisticated collection mechanic designed to drive win momentum.
Set against a frosted gold frame with falling snowflakes, the game utilizes a 3×3 grid that belies its significant win potential, capped at a massive x5,000 multiplier.
The Mechanics: Precision and Collection
The game relies on a unique distribution of symbols to trigger its most lucrative features. While 777s serve as the Wild—substituting for regular symbols—the real progression is driven by two specialized bonus icons.
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Bonus Symbols: Appear exclusively on reels one and three.
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Bonus Collect Symbol: Appears exclusively on the central reel (reel two).
Immediate Value Mechanic: One of the standout features of Coin Freeze is the instant collection. If a Bonus Collect symbol lands alongside Bonus or Jackpot symbols without triggering the full Bonus Game, it still gathers all visible values and adds them to the player’s total win for that spin.
The Bonus Game: Snowballing Wins
Landing the Bonus Collect on reel two alongside one or more Bonus symbols on the outer reels triggers the core feature. All triggering symbols lock in place, and the player is granted three initial spins.
Key Feature Highlights:
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Sticky Symbols: Only Bonus and Bonus Collect symbols appear during the round.
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Multipliers: Individual coins can land with multipliers of x1, x2, x5, x7, x10, or x15.
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Triple Collection: Every time a new Bonus symbol lands, its value is added to every Bonus Collect symbol currently on the grid.
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Respins: Any new symbol resets the spin counter to three.
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Bonus Blast: A random base-game feature that can drop extra symbols to force a Bonus Game entry.
Four In-Game Jackpots
The title features four fixed jackpot levels that can be triggered by specific symbols during the Bonus Game:
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Grand
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Major
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Minor
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Mini
“Every spin with Coin Freeze – Hold & Hit 3×3 delivers real value,” said Omer Henya, CO-CEO of Spinomenal. “By locking coins in place and letting wins grow, we’ve created a feature where momentum compounds and players can see their fortune stack up.”
The post Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Darts Sponsorship 2026
Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027
Mr Vegas, the rapidly growing online casino brand under the Immense Group umbrella, has officially extended its title sponsorship of two premier PDC events—the Grand Slam of Darts and the Nordic Darts Masters—for an additional two years.
This renewal ensures that Mr Vegas remains at the forefront of the “darting revolution” through the end of 2027, building on a successful association that has seen the sport’s global viewership reach record highs.
2026 Tournament Schedule
The extension secures Mr Vegas as the naming partner for two of the most distinct events on the PDC calendar, spanning both the prestigious ranking system and the international World Series circuit.
| Event | Location | 2026 Dates |
| Mr Vegas Nordic Darts Masters | Forum Copenhagen, Denmark | June 5–6, 2026 |
| Mr Vegas Grand Slam of Darts | WV Active Aldersley, Wolverhampton | Nov 14–22, 2026 |
The “Littler Effect” and Explosive Audience Growth
The decision to extend comes as darts experiences a “breakout” era of mainstream popularity, largely driven by the emergence of Luke Littler.
The 2025 Mr Vegas Grand Slam of Darts final, where Littler defeated Luke Humphries 16–11, became an instant classic, helping Littler secure the world #1 ranking. The broader metrics for the sport reflect this surge in interest:
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Peak Viewership: The 2025 World Championship final peaked at 3.1 million UK viewers, the highest non-football audience for Sky Sports in a year.
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Global Reach: The PDC reported a 29% year-on-year growth in international audience figures.
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Expansion: The Grand Slam of Darts is set to expand from a 32-player to a 48-player field in 2026 to accommodate the growing talent pool.
Strategic Confidence Amidst Regulatory Shifts
While the partnership extension is a celebratory milestone, Marco Trucco, CMO at Immense Group, used the announcement to address the evolving UK fiscal landscape, specifically the recently adjusted gaming duty.
“Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK,” said Trucco. “Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators… in that context, we are doubling down on our commitment to the sport.”
Adam Perfect, Head of Commercial for the PDC, added that the energy brought by Mr Vegas is “starting to build a strong legacy” for the brand within the darting community.
The post Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eInstants
Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants
Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.
Strategic Milestone for Kansas iLottery
Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.
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Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.
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Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.
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Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst
platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.
The “Catalyst” for Growth
The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.
“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”
Market Impact and Roadmap
| Feature | Details |
| Partner | Instant Win Gaming (IWG) |
| Integration | Pollard Catalyst Cloud-Native Platform |
| Target Audience | 235,000+ “PlayOn” Loyalty Members |
| Game Strategy | Retail-to-Digital “Scratcher” Mechanics |
| U.S. Context | 9th U.S. State to deploy IWG eInstants |
Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.
The post Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.