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SBTech agrees five-year sportsbook platform extension with Argyll Entertainment

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Rapidly growing operator pens long-term partnership with SBTech to continue high growth in UK and Europe

SBTech, the leading technology supplier to the regulated iGaming sector, has agreed a long-term sportsbook platform extension with Argyll Entertainment, enabling the multi-brand operator to leverage SBTech’s cutting-edge technology and continue its sustained growth in the UK and Europe.

Argyll Entertainment, winners of the Innovative Start-up of the Year at the 2018 EGR Marketing & Innovation Awards, has seen exponential growth since migrating to SBTech’s award-winning sportsbook and iGaming platform in 2017.

In committing to a five-year extension, Argyll Entertainment’s premium Sportnation brand will be able to further utilise SBTech’s next-generation APIs to build its own differentiated user interface, unique user experiences and front-end features, initially for the UK market.

In addition, the brand will continue to benefit from SBTech’s full gaming turnkey solution, a fully integrated customer management platform and risk management services.

This extension further cements SBTech as the go-to B2B technology partner of choice for premier sports betting and gaming brands in Europe and an accelerator for rapid market growth, driving significant growth for its tier one customers across both established and newly regulated markets in recent years.

The multi award-winning SBTech platform enables its partners to deliver best-in-class products and differentiated user experiences to players, both in established and emerging territories through a fully localised solution. Combined with one of the industry’s most powerful bonus engines and extensive responsible gaming tools, partners enjoy above-market growth rates across Europe.

Andrew Cochrane, Chief Development Officer, SBTech, said: “We’re delighted to sign another major long-term sportsbook and iGaming platform contract extension. Argyll are a rapidly growing force in sports betting, and the combination of our industry-leading technology and their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.”

Stuart Tilly, CEO, Argyll Entertainment, said: “Our partnership with SBTech has proven a huge success, enabling us to offer our players unique and highly memorable sports betting experiences, and I’m thrilled that we will continue to grow together for a further five years as we look to build on record revenues and push forward into new territories.”

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EQL Games

Playforge lands north American distribution deal with EQL Games

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New game genres, including ‘Rotocade® ‘ and ‘Dial’, expand content options for North American lottery operators.

Playforge, the next-gen iLottery games studio, has announced a strategic distribution agreement with EQL Games, a provider of disruptive gaming content to lottery partners, bringing a new wave of high-retention, mobile-first iLottery games to the North American market.

The collaboration will leverage EQL’s robust aggregation platform and RGS to seamlessly deliver Playforge’s complete portfolio of iLottery titles to operators.

This include its innovative ‘Rotocade®‘, Dial, and instant win genres that promise to attract a diverse range of players with their novel mechanics and lighting fast mobile-first approach.

As the region’s gaming landscape evolves rapidly, traditional lotteries are facing increased competition from emerging digital betting and entertainment platforms.

This distribution agreement will service online lotteries with the fast-paced, engaging content that attracts the future core of lottery audiences.

The agreement will also allow operators to access new game formats that are tailored to acquire and retain more engaged, digitally native players, while helping modernise lottery brand perception.

Adam Barber, founder and CEO at Playforge, said: “Younger gaming generations demand more from digital content, and player expectations online are evolving fast.

This distribution partnership with EQL Games will help North American lotteries to stay ahead of that curve with our next-generation content, featuring new game concepts that capture players’ imagination and drive loyalty.

“With our in-house expertise that crafts games with novel mechanics and first-rate artistry, combined with EQL’s aggregation know-how and regional market knowledge, we can’t wait to get the future of iLottery content into the hands of players who demand more.”

Brad Cummings, founder and CEO at EQL Games, added:

“Playforge is exactly the kind of contemporary content provider the lottery industry needs to broaden its offerings in the fight to stay relevant to quickly changing player demographics.

Our technology is built to expand access to the best lottery games, empowering operators to leverage content like Playforge’s, which demonstrates first-rate craftsmanship, and the power to engage a new audience of lottery player.

“Short-form game styles are an important part of the portfolio for all lotteries looking to diversify their content portfolio, Playforge’s new and innovative approach will be of significant benefit to our lottery operator partners in the years to come.”

At present, less than a third of US states offer iLottery instant win games. Helping lotteries transition to a more sustainable, future-proof audience is critical to its ongoing success.

The post Playforge lands north American distribution deal with EQL Games appeared first on Americas iGaming & Sports Betting News.

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Superbet becomes first betting platform available on Brazil’s Apple Store

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Superbet has reinforced its pioneering position in the Brazilian regulated betting market by becoming the first betting platform officially available on Brazil’s Apple Store.

The app listing comes immediately after Apple updated its guidelines on May 8, allowing the distribution of fixed-odds betting applications in the country.

The move further highlights Superbet’s leadership within Brazil’s newly regulated gaming landscape.

The company was among the first operators to secure authorization under the federal betting framework, positioning itself at the forefront of compliance, responsible gaming and digital innovation.

With the application now officially accessible to iOS users in Brazil, customers can enjoy a fully regulated betting experience through a platform operating in accordance with local legislation and Apple’s updated distribution policies.

Industry experts see the measure as an important milestone in the fight against illegal betting operators, while also strengthening consumer protection and trust in licensed brands.

Superbet has significantly expanded its presence in Brazil over recent years through sponsorship agreements, marketing campaigns and strategic partnerships, becoming one of the most visible betting brands in the market.

The operator has also invested heavily in mobile-first technology and user experience, recognizing Brazil as one of the world’s fastest-growing mobile betting environments.

The approval of regulated betting apps on major digital marketplaces is expected to accelerate the migration of users toward licensed operators and contribute to the consolidation of a safer and more transparent betting ecosystem in Brazil.

The post Superbet becomes first betting platform available on Brazil’s Apple Store appeared first on Americas iGaming & Sports Betting News.

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Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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