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SBTech agrees five-year sportsbook platform extension with Argyll Entertainment

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Rapidly growing operator pens long-term partnership with SBTech to continue high growth in UK and Europe

SBTech, the leading technology supplier to the regulated iGaming sector, has agreed a long-term sportsbook platform extension with Argyll Entertainment, enabling the multi-brand operator to leverage SBTech’s cutting-edge technology and continue its sustained growth in the UK and Europe.

Argyll Entertainment, winners of the Innovative Start-up of the Year at the 2018 EGR Marketing & Innovation Awards, has seen exponential growth since migrating to SBTech’s award-winning sportsbook and iGaming platform in 2017.

In committing to a five-year extension, Argyll Entertainment’s premium Sportnation brand will be able to further utilise SBTech’s next-generation APIs to build its own differentiated user interface, unique user experiences and front-end features, initially for the UK market.

In addition, the brand will continue to benefit from SBTech’s full gaming turnkey solution, a fully integrated customer management platform and risk management services.

This extension further cements SBTech as the go-to B2B technology partner of choice for premier sports betting and gaming brands in Europe and an accelerator for rapid market growth, driving significant growth for its tier one customers across both established and newly regulated markets in recent years.

The multi award-winning SBTech platform enables its partners to deliver best-in-class products and differentiated user experiences to players, both in established and emerging territories through a fully localised solution. Combined with one of the industry’s most powerful bonus engines and extensive responsible gaming tools, partners enjoy above-market growth rates across Europe.

Andrew Cochrane, Chief Development Officer, SBTech, said: “We’re delighted to sign another major long-term sportsbook and iGaming platform contract extension. Argyll are a rapidly growing force in sports betting, and the combination of our industry-leading technology and their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.”

Stuart Tilly, CEO, Argyll Entertainment, said: “Our partnership with SBTech has proven a huge success, enabling us to offer our players unique and highly memorable sports betting experiences, and I’m thrilled that we will continue to grow together for a further five years as we look to build on record revenues and push forward into new territories.”

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ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA

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Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.

The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.

“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.

Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”

Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”

The post ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA appeared first on Americas iGaming & Sports Betting News.

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PlayStar Expands New Jersey Casino Offering with Greentube Content Integration

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PlayStar has expanded its online casino offering in New Jersey through a new content partnership with Greentube, the NOVOMATIC Digital Gaming and Entertainment division.

This fresh integration now makes a selection of the supplier’s top titles available on PlayStar, adding both recent releases and established games that have performed consistently across regulated US markets.

The launch is also an action of PlayStar’s ongoing strategy to broaden its content portfolio with suppliers that have a proven track record of success in the United States.

New additions to the PlayStar online casino include Greentube’s latest titles, such as Piggy Prizes™: Wand of Riches™ 2Firecracker Frenzy™: Empress Wealth and Starlight Jackpots™: Odds of the Gods. These are complemented by several established games familiar to US players, including Charming Lady’s BoomSilver Lux Big Win Spinner, and Thunder Cash™ – Dolphin’s Pearl™.

The selected titles newly featured on the platform were ultimately chosen for their suitability to the New Jersey market and for their demonstrated performance with American audiences. Greentube has been active in the US since 2021, supplying localised content to a growing number of regulated jurisdictions.

For PlayStar, the agreement supports its focus on delivering a curated casino experience tailored to local player preferences, while maintaining a broad mix of recognised and newer titles. For Greentube, the launch marks further expansion of its US distribution footprint, this time in the Garden State.

Commenting on the collaboration, Director of Gaming Operations at PlayStar, Duncan Hamilton, said: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.

“This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”

Patryk Igras, Sales and Key Account Manager at Greentube, said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.

“Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”

The post PlayStar Expands New Jersey Casino Offering with Greentube Content Integration appeared first on Americas iGaming & Sports Betting News.

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HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda

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The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.

While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.

Stage 1: Compliance & Regulation

This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.

Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.

Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.

Stage 2: Expert Panels Stage

This track is a powerhouse of innovation-focused dialogue.

Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.

Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.

Stage 3: Main Focus Stage

This stage is split into two powerful themes across both days.

Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.

Stage 4: HIPTHER Academy

Designed for hands-on learning and skill development, this stage blends education with real-world application.

Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.

Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.

Don’t Miss Out – Secure Your Spot Now

With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.

Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.

The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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