Industry News
FinTech specialists aim to shape the future of money movement at ICE London
Helping to shape the future of a ‘vibrant financial ecosystem’ is how Aleksandar Stojicevic, Business Development Manager at Slovenia-based payment solutions provider Fixipay, outlined his objectives ahead of the company’s first appearance at ICE London, the world’s largest gaming technology event (4-6 February, 2020, ExCeL London, UK).
Underlining the importance of ICE London as the place where the financial and betting worlds come together, Stojicevic said: “ICE London is a sound platform for interacting with both partners as well as clients whose actual needs and demands are the driving force behind shaping the future of money movement. Our primary objectives at the 2020 exhibition are higher exposure, networking and making new partnerships on a global level, as well as introducing ourselves to the market with our existing channels and money transfer solutions. Building a strong network for the movement of money around the globe requires proper integration, where security and speed of delivery play a central role in the minds of our clients. Fixipay will be at ICE London to meet them all and contribute to this vibrant financial ecosystem.”
Fixipay, which provides fast, low-cost and innovative solutions for sending and receiving money, currently operates between the EU and south-east Asia and is keen to make an impact with its presence at ICE. “ICE London takes center stage every year when it comes to the Gaming and FinTech sectors”, Stojicevic continued. “Our decision to participate with a booth comes from a conviction that it is the best way to show our presence, offer our payment solutions and interact with the key players and stakeholders in the industry. Our goal is clear – to simplify the world of money transfer by using smart, innovative and cross-border payment technology. We are continuously expanding our global network of suppliers, consumers and FinTech companies, which already count more than 130 countries around the world, and look forward to continuing this growth at ICE London 2020!”
Fixipay will also be showcasing its Wire Transfer Services (SWIFT and SEPA), B2B and B2C Cross Border Collection/remittance payments and currency exchange, as well as its expansive portfolio of services from Booth N10-111 at ExCeL London.
appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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