Industry News
IGT Selected for 2020 Bloomberg Gender-Equality Index
International Game Technology PLC, the global leader in gaming, has announced that it is one of 325 companies across 50 industries selected for the 2020 Bloomberg Gender-Equality Index (GEI), which distinguishes companies committed to advancing women’s equality and transparently reporting gender data.
“Diversity and inclusion are critical to IGT’s identity and the value it creates in the market, which is why we’re proud to be distinguished by Bloomberg for our initiatives advancing gender equality within the Company,” said Mario Di Loreto, IGT Executive Vice President of People and Transformation. “Being selected as part of this index reflects our overall commitment to making IGT a more diverse and inclusive workplace for its 12,000 employees around the world. We look forward to continuing our work related to gender, as well as many other dimensions of diversity, in the years to come.”
The reference index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. This year, Bloomberg expanded the eligibility for inclusion in the index to nearly 6,000 companies across 84 countries and regions.
Through disclosure of gender-related metrics using the GEI framework, the firms included in the 2020 GEI provided a comprehensive look at their investment in workplace gender equality and the communities in which they operate. IGT was included in this year’s index for scoring at or above a global threshold established by Bloomberg, which reflects a high level of disclosure and overall performance across the framework’s five pillars.
“The 325 companies included in the 2020 GEI have shown their commitment to transparency and demonstrated leadership in gender-related data reporting,” said Peter T. Grauer, Chairman of Bloomberg. “Disclosure of company statistics and practices is an important first step in supporting gender equality globally.”
The 2019 GEI included 230 companies headquartered across 36 countries and regions. It expanded in 2020 to represent 42 countries and regions, including firms headquartered in the Czech Republic, New Zealand, Norway, Philippines, Poland, and Russia for the first time. Companies range from a variety of industries, including leisure facilities and services, automotive, banking, consumer services, engineering and construction, and retail.
Both the framework and the GEI are voluntary and have no associated costs. The GEI is a reference index and is not for use as a financial benchmark. The index is not ranked. To learn more, visit the GEI website at https://www.bloomberg.com/gei.
For more information about IGT, visit IGT.com, go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.
About IGT
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has more than 12,000 employees. For more information, please visit www.igt.com.
SOURCE International Game Technology PLC
AI-Driven Optimisation
HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
Reading Time: < 1 minute
HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
Binance
FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming
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FUN88, a leading platform in igaming and sports entertainment, announced the launch of USDT (Tether) as a new payment option. This addition provides users with a faster, more secure way to manage funds, ensuring smooth transactions from deposits to withdrawals. Supported by major exchanges like Binance, USDT enhances the FUN88 experience with speed, reliability and convenience.
Key Benefits of Using USDT on FUN88:
• Reliable Protection: Secure transactions, keeping the financial information private and safe.
• Fast Transactions: USDT enables instant deposits and withdrawals.
• Stable Value: Tether is tied to the US Dollar, offering a stable and predictable payment method, free from price fluctuations.
• Global Use & 24/7 Availability: USDT is accepted worldwide and available for transactions at any time, offering unlimited deposit limits.
The FUN88 KYC process follows strict anti-money-laundering policies, ensuring a safe and fair environment for all players.
FUN88 offers a secure and engaging experience with simple registration, the FUN88 app and rewarding gameplay. New players can enjoy attractive benefits, including a welcome bonus. With the integration of USDT as a payment option, FUN88 ensures a fast, secure and exciting journey for all players- from sign-up and first deposit to withdrawals.
The post FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – November 24-30
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.
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