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Pragmatic Play to show off outstanding new product offering during ICE London 2020

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Pragmatic Play, a leading content provider for the gaming industry, will unveil the newest additions to its multi-product portfolio at ICE London 2020.

On display at Stand N8-120 will be the latest titles in Pragmatic Play’s Live Casino portfolio. Aside from the language dedicated roulettes (Roulette Russia, Roulette Germany and Roulette Italy) announced earlier this week, Pragmatic will also unveil its brand-new Asian studio with an impressive suite of games.

After recently announcing a landmark agreement with Endemol Shine Gaming for the rights to produce titles for the hit drama Peaky Blinders, a teaser of the first game will also be revealed to delegates at ICE.

Moreover, as the company keeps strengthening its position as leading multi-product supplier for operating partners, Pragmatic’s growing offering will soon be expanded to include Virtual Sports. The launch of Virtual Sports adds a fourth vertical to the Pragmatic Play product portfolio, joining Slots, Live Casino and Bingo.

Some of the titles soon to be part of the Virtual Sports catalogue include Horse Racing, Penalty Shootout and Fantastic League, with more information to be revealed during the event.

The commercial and product team at Pragmatic Play will be on the premises of the event for live demos and any queries.

Roxana Nazalu, Head of Marketing at Pragmatic Play, said: “ICE is already a highly anticipated event in the iGaming industry, but the launch of a new vertical on our side makes it even more exciting. Adding another vertical to our offering will surely drive traffic to our stand, opening doors for new partnerships and bolstering up our position as a multi-product supplier.

“We will also be presenting a number of the latest innovations from our development studios, so look forward to meeting up with old friends, clients and making new friends at our stand.”

The provider’s entire portfolio of video slots, bingo, and other games is available to its operator partners via a single API.

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Behind The Gloves forms Advisory Board to scale beyond event activations

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Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyCasino launches in Spain as LCKY Group expands B2C footprint

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LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

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Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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