Press Releases
Pragmatic Play to show off outstanding new product offering during ICE London 2020
Pragmatic Play, a leading content provider for the gaming industry, will unveil the newest additions to its multi-product portfolio at ICE London 2020.
On display at Stand N8-120 will be the latest titles in Pragmatic Play’s Live Casino portfolio. Aside from the language dedicated roulettes (Roulette Russia, Roulette Germany and Roulette Italy) announced earlier this week, Pragmatic will also unveil its brand-new Asian studio with an impressive suite of games.
After recently announcing a landmark agreement with Endemol Shine Gaming for the rights to produce titles for the hit drama Peaky Blinders, a teaser of the first game will also be revealed to delegates at ICE.
Moreover, as the company keeps strengthening its position as leading multi-product supplier for operating partners, Pragmatic’s growing offering will soon be expanded to include Virtual Sports. The launch of Virtual Sports adds a fourth vertical to the Pragmatic Play product portfolio, joining Slots, Live Casino and Bingo.
Some of the titles soon to be part of the Virtual Sports catalogue include Horse Racing, Penalty Shootout and Fantastic League, with more information to be revealed during the event.
The commercial and product team at Pragmatic Play will be on the premises of the event for live demos and any queries.
Roxana Nazalu, Head of Marketing at Pragmatic Play, said: “ICE is already a highly anticipated event in the iGaming industry, but the launch of a new vertical on our side makes it even more exciting. Adding another vertical to our offering will surely drive traffic to our stand, opening doors for new partnerships and bolstering up our position as a multi-product supplier.
“We will also be presenting a number of the latest innovations from our development studios, so look forward to meeting up with old friends, clients and making new friends at our stand.”
The provider’s entire portfolio of video slots, bingo, and other games is available to its operator partners via a single API.
norss
Beyond RTP: RocketPlay Launches Its Own Joy Index and Hiring Players to manage it
This summer, RocketPlay has introduced The Cosmic Department of Joy, a new seasonal campaign that puts player emotion at the centre of the brand experience.
Launching this summer inside the RocketPlay Universe, the campaign invites players to become Joy Ambassadors — a temporary seasonal identity that gives them a role inside the campaign story. After entering the Department, players complete a short 5-question briefing that takes around 1 minute and unlocks their position for the season.
At the heart of the campaign is the Cosmic Joy Index — a first-of-its-kind campaign index in iGaming, created specifically for the mission. Unlike traditional industry metrics focused on RTP, bonus value or individual player performance, the Index looks at the campaign through a different lens: collective joy, participation and emotional engagement.
The Index opens at launch, rises as more Ambassadors join, reaches its highest point and closes at the end of the mission. It is not a personal score or a measure of one player’s mood, but a public visual indicator of how the campaign moves through the season.
The campaign also introduces a second public-facing element: a player-driven Joy Report built around direct responses from Ambassadors. Together, the Index and the report create a two-layer campaign structure: a visible rhythm of the season and a collective player voice showing what joy, anticipation and winning moments mean to the RocketPlay community.
Instead of treating player emotion as something hidden behind standard metrics, RocketPlay brings it to the surface as part of the campaign experience. This positions The Cosmic Department of Joy as an example of player-centric iGaming marketing, where participation is not only measured, but turned into a visible part of the brand story.
B2B
Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona
Gamingtec has been named Headline Impact Partner of Midnight Mayhem Fight Night, a charity boxing event run by Behind The Gloves and scheduled alongside ICE Barcelona on 19 January 2027.
Behind The Gloves said the campaign is targeting €150,000 in fundraising and will follow 16 industry figures as they prepare to box.
According to the organisers, Gamingtec’s support will cover elements including a six-month training programme, event fundraising, fighter storytelling and post-event impact reporting. The partnership will also support a WBC Adaptive Boxing showcase and reporting on how proceeds are distributed to charities nominated by fighters and partners.
Sapar Karyagdyyev, Founder of Gamingtec, said: “At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal.
“We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona.”
Lee McFarland, Founder of Behind The Gloves, said: “A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting.
“But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.”
The post Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen
Five-year approval follows a recent Denmark supplier licence and targets Nordic regulated growth.
EvenBet Gaming has been granted a five-year B2B supplier licence in Sweden by the Swedish Gambling Authority, Spelinspektionen. The approval allows the supplier to provide its poker and online casino software to licensed operators in the market.
EvenBet said the licence covers access to its portfolio, including poker software and an online casino suite, and positions the company to support partners operating under Sweden’s regulatory framework.
The company also pointed to Sweden’s market performance, citing Spelinspektionen data that the licensed gambling market generated SEK 6.7 billion in turnover in Q1 2026, up 0.8% year-on-year, with commercial online gambling and sports betting accounting for SEK 4.4 billion.
According to EvenBet, it will manage mandatory annual security audits and RNG testing required by Spelinspektionen as part of its supplier obligations.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy. Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.
“This approval not only reflects the strength and reliability of our technology but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”
The post EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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