Industry News

Merkur’s latest launches bring the heat to ICE London

Published

6 years ago

January 27, 2020

Whether sipping on sunshine from a tropical island or feeling the hot breath of a dragon, Merkur Gaming’s latest three games are set to catch fire at ICE London as the company prepares for a “big” show and an even bigger year ahead…

“Maximum performance and maximum entertainment,” is how Merkur Gaming has described its focus at the start of 2020 as the company prepares to enhance its online portfolio even further following a hugely successful year launching eye-catching and popular new titles. The launch of its three latest titles, Dragon’s Maid, Mojito Beach and Tri Piki, is testament to the Gauselmann subsidiary’s ongoing reel game line-up expansion with 2020 set to be a shining year for new releases according to Maja Cvetkovic, Business Development Manager – Online at Merkur Gaming.

Commenting on the company’s latest, sizzling reels, Cvetkovic said: “Our newest releases all deliver on our usual strong passion for details of classic casino games with an online twist and will for sure match players’ expectations as they combine unique mathematics and in-game features in fun and exciting ways.”

Dragon’s Maid is a 5-reel with 10, 20 or 40 win lines, which beckons players into a story of a special hero family of the titular maid and her dragons. “We developed a game which centred around the unbreakable bond between the Dragon’s Maid and these majestic blue Dragons. Have you ever seen lively creatures being there for each other, going through one adventure after the other and always holding their backs? This game will bring this unique story to life as players learn from their deep relationship.”

This medieval game features wilds and sticky wilds centred around the adventure whilst also bringing its fantasy creatures into a new free game feature. “The Maid and the Dragons help each other and use their strengths also for the other one’s benefit,” Cvetkovic explained. “Players can also make their way into the free game feature. The number of free games which are set off is based on a secret magical formula only the Dragons know: Depending on how many of his Dragon mates the blue Dragon summons, the number of free games is decided. This means that the Dragon’s Maid belongs to a big Dragon family and in a good family everyone does his best for the other family members!”

Merkur Gaming’s other latest release bring players in contact with a different kind of heat, the hot summer sun of the tropics filled with surfing, swimming and sipping on cocktails. Mojito Beach delivers a party in a glass with a 5-reel-10-win-lines-game which makes the famous rum-based beverage the star of the show.

“For this impressive slot we wanted to offer the feel of the bright sun, big waves on the shore and the famous Mojito Beach Party as well as big payouts and some winning wild features,” Cvetkovic said. “Players will meet a highly motivated barkeeper and his female co-worker who created her own Mojito recipe! She creates and serves them with all her talent as she is wild and expanding wild but her speciality is also to turn all the glasses of Mojito appearing on the reels into wild symbols as well. This is a game filled with good times from the music, stunning graphics and gameplay, bring out the ice and let’s get this party started!”

Finally, Merkur’s Tri Piki game brings the myths of a tropical island, which is a highly popular game theme in the reel game sector, into a winning formula of wilds and scatters for players of any type. The story unfolds of a dancing woman who uses spiritual magic to keep the sunset sparkling through the night which all combines with state-of-the-art game mathematics and a calming, meditative gameplay.

“Tri Piki is a 5 reels and 10 or 20 win line game in which the dancing woman is wild and scatter and sets off 10 free games when her symbol appears 3 times on the reels. Through her ritual dance she chooses 3 special symbols and hides all of the symbols under shells which then have to be picked by the player or her upon which she reveals the special symbols.”

Cvetkovic concluded: “Tri Piki is not a typical vacation destination and as a game it stands out for the variety of hidden in-game features tied into the idyllic setting. In daylight when the dancing Woman sleeps, you can sip on mango sunshine cocktails and bathe in the sun, doing a trip with the boat or swim with the dolphins in the sea. So this small island bears more hidden treasures than those which can be seen at first sight. The beautiful nature of Tri Piki is outstanding and definitely provides everything a player needs to forget the hectic life outside.”

AI-Driven Optimisation

HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service

Published

2 days ago

December 5, 2025

Niji Narayan

hilltopads-introduces-dedicated-igaming-feature-suite-and-managed-performance-service

Reading Time: < 1 minute

HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.

At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.

HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.

To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.

These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:

• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.

• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.

• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.

• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.

• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.

With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.

The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.

Binance

FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming

Published

2 days ago

December 5, 2025

Niji Narayan

fun88-introduces-usdt-payments-for-faster,-safer-and-more-rewarding-gaming

Reading Time: < 1 minute

FUN88, a leading platform in igaming and sports entertainment, announced the launch of USDT (Tether) as a new payment option. This addition provides users with a faster, more secure way to manage funds, ensuring smooth transactions from deposits to withdrawals. Supported by major exchanges like Binance, USDT enhances the FUN88 experience with speed, reliability and convenience.

Key Benefits of Using USDT on FUN88:

• Reliable Protection: Secure transactions, keeping the financial information private and safe.

• Fast Transactions: USDT enables instant deposits and withdrawals.

• Stable Value: Tether is tied to the US Dollar, offering a stable and predictable payment method, free from price fluctuations.

• Global Use & 24/7 Availability: USDT is accepted worldwide and available for transactions at any time, offering unlimited deposit limits.

The FUN88 KYC process follows strict anti-money-laundering policies, ensuring a safe and fair environment for all players.

FUN88 offers a secure and engaging experience with simple registration, the FUN88 app and rewarding gameplay. New players can enjoy attractive benefits, including a welcome bonus. With the integration of USDT as a payment option, FUN88 ensures a fast, secure and exciting journey for all players- from sign-up and first deposit to withdrawals.

The post FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming appeared first on European Gaming Industry News.

American gambling industry

Gaming Americas Weekly Roundup – November 24-30

Published

6 days ago

December 1, 2025

Niji Narayan

gaming-americas-weekly-roundup-–-november-24-30

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.

FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.

Partnerships

The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.

Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.

The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.