Press Releases
Start2Pay to launch specialised betting and gaming payout services
B2B payments solutions to solve complex infrastructure challenges for global operators
Start2Pay, the specialist global payments provider, has announced the launch of its bespoke suite of payout products for betting and gaming, drawing on over five years of payments expertise across the e-commerce and financial sectors.
Set to officially announce rollout of their payout service in time for ICE London, the provider’s dedicated gaming team will be setting up camp at Stand N7-350-2 to introduce delegates to their seamless, easily integrated ‘one-stop-shop’ payouts service. All designed to simplify payout processes, accelerate payment speed and extend the range of payout options available to operators.
Offering the ability to facilitate instant one-click payments with automatic regulatory approval, Start2Pay’s battle-tested suite of services are explicitly designed to provide partners with the toolkit to ensure seamless payments services for over 100 localised payment systems worldwide.
With an emphasis on enabling operators to be instantly ready to offer payment services across developing regional markets, including LatAm, CIS and the Far East, Start2Pay’s suite enables deposits and cash-outs via local card payments and bank transfers, cash terminals, electronic wallets and alternative payment methods. Ensuring one of the industry’s highest payment approval ratios, no matter the location.
Commenting on its betting and gaming launch, Ross Borg, Business Development Manager at Start2Pay said:
“Our vast experience across multiple payment verticals allows us to deliver the betting industry’s most comprehensive, full-service suite of payment solutions – all designed to solve the complex challenges faced by global operators.
“With fully bespoke payout limits for each payment system used, as well as API-based delivery and full control over your transactional data, we’re delighted to be bringing our expertise into betting and gaming, ensuring our partners are ready to enter any new market in line with local payment infrastructure.”
Fully certified by The Payment Card Industry Data Security Standard (PCI DSS), Start2Pay’s bespoke payments services are already in use by casino affiliate program V.Partners, as well as GG.Bet, the industry’s largest global eSports operator.
Endorsing Start2Pay’s services, Phin Smith, GG.Bet CEO said:
“One of the greatest challenges we faced during our rapid growth over the past few years has been the payout process across multiple markets and varying tech infrastructure.
“Integrating Start2Pay’s payout service into our operations has worked absolute wonders for us across our customer and partner networks – with their support and market-leading services, we’re able to channel our resources back into building our brand, safe in the knowledge they’ve got us covered in every market we operate in.”
Set to showcase its dedicated betting and gaming payout suite at this year’s ICE London, a full list of products and services can be viewed by visiting: https://start2pay.com
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playson partners with Hollywoodbets for South Africa slots rollout
Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.
Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.
The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.
Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.
“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.
“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”
The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Greentube goes live in Alberta as province opens regulated iGaming
Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.
Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.
The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.
The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.
Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes
Wand of Riches 2
, Rumble Riches
Haulin’ Gold
and Firecracker Frenzy
Money Toad
, as well as Silver Lux Big Win Spinner, Starlight Jackpots
Captain’s Catch
and Charming Lady’s Boom
.
David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.
“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”
The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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