Press Releases
LEC: The Best Partners in Our Corner – Welcoming Back Logitech G, Warner Music, Tchibo, and Beko
The most successful sports leagues are built with the help of strong, committed brands that support their growth. After a 2019 season that saw the LEC rise to greater heights and represent the best of the world of the global stage, we’re proud to unveil a few of the partners that will be by our side in 2020.
“We’re humbled by the fact that so many of our partners from 2019 have chosen to renew their trust in the LEC in 2020.”, said Alban Dechelotte, Head of Sponsorships & Business Development EU at Riot Games. “We believe in building long-term partnerships, which set the basis for a strong and sustainable LoL esports ecosystem in Europe. Most importantly, each of these partners bring additional value to the LEC in unique ways, thereby elevating the viewership experience for all LEC fans.”
Returning as a National Partner for the DACH (Germany, Austria, and Switzerland) region, Tchibo is back to provide the LEC with its coffee kick. Tchibo is one of the largest German retail companies, standing for top-quality coffee and unmatched coffee enjoyment. Keep your eyes out for more information about how Tchibo will be activating with us over the coming weeks.
Last year we welcomed Logitech G to the LEC lineup of partners, and we couldn’t be more excited to renew our partnership and to welcome them back as an official supplier for the 2020 season. Logitech G has a proud history as a supporter of League esports, with long term sponsorships with multiple teams and a fan reputation as an industry leading brand focused on gamer needs. In 2020, they’ll once more be providing keyboards, mice and mousepads as the official supplier of the league, in addition to continuing to support the fan favourite “Mechanics” show each week.
Another returning partner, Warner Music will be rejoining the LEC as Official Music Partner in 2020. As a worldwide leader in music and entertainment, we’re excited to double down on the partnership and rock out to our own soundtracks via new and exciting music for LEC breaks during our weekly broadcasts. Warner Music will also continue to see how they can elevate the LEC experience across content, live performances, and broadcast. Check back soon to find out more!
Finally, we’re thrilled to announce the return of global home appliances brand Beko back to the LEC as Official Domestic Appliances Supplier for the Spring and Summer Split. In 2019 we took on the Beko kitchen together, taking a closer look at what LEC heroes have on their plates courtesy of the ‘Eat Like A Pro’ series and offering tips and recipes for healthy meals along with celebrity guests. In 2020 we’ll be creating even more fun content for fans to chew on, with Beko becoming the official post-game interview partner of the LEC and bringing about a new “Live Like A Pro” series.
Las Vegas
WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out
The 57th annual World Series of Poker (WSOP) concluded its summer tournament schedule on July 15, 2026, after 51 days at Paris Las Vegas and Horseshoe Las Vegas. WSOP said the series ran 100 live gold bracelet events and finished with a record 251,899 total entries and $469,975,059 paid out across gold bracelet events.
WSOP reported the $10,000 No-Limit Hold’em World Championship (Main Event) attracted 9,208 entrants, with the final nine set to return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN. “The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor… we are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”
The operator also pointed to a redesigned final table arena and an expanded distribution footprint. It said Main Event coverage returned to ESPN and cited a multi-year agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally. WSOP added that edited broadcasts will air from July 21.
On tournament metrics, WSOP said 35,157 places were paid and 41 prizes of $1m+ were awarded. The operator highlighted several field-size records, including 22,811 entries for Event #63 $1,000 Mystery Millions No-Limit Hold’em, 1,368 entries for Event #68 $1,000 Ladies No-Limit Hold’em Championship, and 11,933 entries for Event #18 $1,500 Monster Stack No-Limit Hold’em. WSOP also said 149 countries were represented across the series and 111 countries were represented in the Main Event field, which it called a new record.
WSOP also reported digital and social growth during the series, citing 378.3 million total views across its social channels and 222,828 new followers overall. By platform, it reported 38.7 million YouTube views (103,128 new subscribers), 125 million Instagram views (54,450 new followers), 127 million Facebook views (56,800 new followers), and 36.6 million impressions on X (8,450 new followers). Looking ahead, WSOP said it is rolling out a revamped $1 Million Global Player of the Year race spanning WSOP Europe, the Las Vegas summer series, and WSOP Paradise, with the overall winner to be crowned at WSOP Paradise at Baha Mar in The Bahamas from December 1 to 17, 2026.
The post WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
iPredicta launches US prediction markets price comparison site
iPredicta has launched a comparison platform for US prediction markets, aimed at bringing live prices from multiple venues into a single interface, including Polymarket. The company announced the launch from London.
iPredicta operates an affiliate model, letting users compare prices on its site before continuing to a participating exchange to register and trade. At launch, the company said it tracks dozens of live markets across two venues, with data updating automatically as markets move.
The platform includes market scoring and notifications designed to help users monitor price differences, liquidity and market movements. It also offers plain-English guides for newcomers and an “AI explanation layer” that summarizes a market’s question, resolution criteria and what the current price implies. iPredicta said the AI “produces the words, not the numbers” and “does not set scores, predict outcomes or give trading advice.”
“Prediction markets have grown rapidly over the past 12 months, yet the information people need is still scattered across different exchanges,” said Charlotte Nimmo, founder of iPredicta. “We launched iPredicta because people should not have to piece everything together across several exchanges just to understand what is happening.
“Whether you are well versed in prediction markets or trying them for the first time, iPredicta brings prices and comparisons together in one place, making it easier to follow how markets are changing. It also gives newcomers a clearer way into a category that can look complicated from the outside.”
The launch comes as prediction markets expand across categories including sport, politics, entertainment, crypto and climate. iPredicta cited CertiK’s 2026 Skynet Prediction Markets Report, which said global prediction market trading volume rose from $15.8 billion in 2024 to $63.5 billion in 2025. Nimmo previously ran affiliate betting platform Best of Bets and founded Cavalier Public Relations, according to the company.
The post iPredicta launches US prediction markets price comparison site appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
DeGaming integrates Tequity Originals, Publishing and Trading Games
DeGaming has signed a partnership with Tequity to integrate Tequity’s Originals, Publishing and Trading content verticals into DeGaming’s platform, the companies said on 17th July 2026.
The deal is positioned as a content expansion for DeGaming’s operator clients, adding Tequity’s Originals technology suite for branded “house games,” along with Tequity Publishing, a distribution and aggregation framework for studio content.
The integration also includes Tequity’s Trading Games, described as crash-style titles that reference real-life crypto market movements.
Ulle Skottling, CEO at DeGaming, said: “Tequity is a huge name in the industry, known for delivering provably fair, bespoke games that resonate well across player segments, including crypto players. Through both its Originals offering and the Publishing platform, we are excited to deliver even more value and differentiation power to our customers.”
Krzysztof Opałka, Founder at Tequity, said: “Our mission is to push the boundaries of content in iGaming, using technology to streamline the development process and to elevate the quality of content available to operators. We are thrilled to supply a range of highly customisable content that has proven to be such a success in the market to DeGaming’s operator partners.”
The post DeGaming integrates Tequity Originals, Publishing and Trading Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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