Industry News
Skillzzgaming introduces the MATCH-3 games genre to the gaming scene
Skillzzgaming is an innovative and data-driven game studio with a passion for creativity and design, that is pushing the envelope with the new MATCH-3 games, as well as with other game genres, bringing in a breath of fresh air to the real money gaming industry.
We blaze the trail by mixing casual gaming formats with real money game foundations, and pave the way for the gaming industry by introducing new gaming genres to the scene.
Gamers’ DNA is changing
Gamers’ DNA is changing, their preferences are evolving, and casinos’ are constantly looking to expand their portfolio and include new genres to cater for the new generation of native gamers.
We meet this challenge by introducing a new line of MATCH-3 games – a la “Candy Crush” – which has been very well accepted by operators and players.
Introducing the new MATCH-3 genre
Introducing a new genre presents great challenges with no guarantee of any specific results. In the case of Skillzgaming, however, the data speaks for itself:
According to SlotsCatalog, two of our MATCH-3 games, Fruit Blast and Pets Go Wild, climbed to the top 200 SlotRank for the United Kingdom market and stayed there for a very long while since their respective release dates. This shows that MATCH-3 games are greatly appreciated and loved by players. Our MATCH-3 games are well sought after by a wide audience of casino, bingo, lottery and sports players worldwide.
Skillzzgaming games combine the exciting elements of casual games with real money wagering to create a deeply engaging game experience. In our games, winning is more than random chance or odds – the choices that players make impact the game. Moreover, players discover new content as they progress, and unlock unique and exciting bonus features and mini-games.
In the coming month we launch our new MATCH-3 title, Alchemy Blast, first going live on the Microgaming platform. Alchemy Blast introduces players to the mystical world of alchemy, allowing them to win big prizes, and brew magical elixirs to reveal secret bonus games.
We are both humbled and delighted to be the first company to create and lead this new successful game genre, and we plan to keep pushing boundaries for the gaming world.
For more information please visit our website skillzzgaming.com
Betting and Gaming Council
Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns
Reading Time: 2 minutes
Proposals to significantly increase the tax rate on gaming machines could have dire consequences, threatening the existence of 3,400 betting shops and putting 25,000 jobs at risk, as highlighted by industry research.
According to findings from the Betting and Gaming Council, a recent report submitted to the Treasury by a think tank suggests raising the Machine Games Duty (MGD) from 20% to 50%, which could devastate high streets across Britain. Currently, there are about 5,800 betting shops in the UK, which not only support 42,000 jobs but also contribute £140 million annually to horse racing.
This sector pays approximately £1 billion in direct taxes to the Treasury and another £60 million in business rates to local councils. Under the proposed increase from the Institute for Public Policy Research (IPPR), with each bookmaker restricted to four gaming machines, we could see the closure of 3,400 shops. This could lead to the loss of 25,000 jobs and a reduction of £84 million in essential funding for horse racing, further straining already beleaguered high streets.
This warning comes in the context of campaigns from anti-gambling organizations urging Chancellor Rachel Reeves to elevate taxes on regulated betting and gaming as a means to help bridge a £30 billion shortfall in public finances.
BGC Chief Executive Grainne Hurst said: “Any increase in betting and gaming taxes on any part of the industry would hammer ordinary punters while threatening British jobs, high streets and the future of horse racing.
“The figures for Machine Games Duty speak for themselves – thousands of shop closures, tens of thousands of job losses, and an £84 million hit to horse racing. This isn’t a small tweak to the tax system – it’s an act of economic vandalism against communities, workers and Britain’s second most popular spectator sport.
“These proposals risk achieving the exact opposite of what the Treasury intends – lower tax receipts, fewer jobs and more punters turning to unsafe, unregulated black market gambling.
“Britain’s betting and gaming sector is one of the most highly regulated in the world, supporting jobs, investment and sport across the UK.
“We urge the Government to resist short-term tax raids that would cause long-term damage – to jobs, to the economy, and to the future of British sport.”
Nearly half of all UK pubs host at least one gaming machine, earning landlords around £9,000 a year on average. Any sharp increase in MGD would add further pressure on those businesses, as well as on bingo halls and casinos that also rely on gaming machines for revenue.
The wider high street would feel the impact too. Research by ESA Retail found that 89% of betting shop customers visit other local businesses during the same trip – underlining the role bookmakers play in supporting footfall and spending.
BGC members currently contribute £6.8 billion to the UK economy, pay £4 billion in taxes, and support more than 109,000 jobs – including thousands in hubs such as Manchester, Leeds, Stoke-on-Trent, Sunderland and Nottingham.
The IPPR has suggested that increasing gambling taxes could raise up to £3.2 billion a year by hiking MGD and Remote Gambling Duty to 50%, and doubling General Betting Duty to 30%.
However, independent analysis shows such measures would damage the regulated sector, cut jobs and tax income, and drive more consumers towards unregulated operators.
Source: bettingandgamingcouncil.com
The post Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns appeared first on European Gaming Industry News.
Asia
FUN88 Launches AI Game Recommendations, Setting New iGaming Standard
Reading Time: < 1 minute
FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.
By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.
Key Highlights of the AI Game Recommendations Feature:
• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.
• Enhanced User Experience – A seamless, customised journey that saves players time.
• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.
• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.
This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.
Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.
The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.
AskGamblers Casino Complaint Service
AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players
Reading Time: < 1 minute
The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.
At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.
After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.
Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.
Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”
The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.
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