Industry News
Skillzzgaming introduces the MATCH-3 games genre to the gaming scene
Skillzzgaming is an innovative and data-driven game studio with a passion for creativity and design, that is pushing the envelope with the new MATCH-3 games, as well as with other game genres, bringing in a breath of fresh air to the real money gaming industry.
We blaze the trail by mixing casual gaming formats with real money game foundations, and pave the way for the gaming industry by introducing new gaming genres to the scene.
Gamers’ DNA is changing
Gamers’ DNA is changing, their preferences are evolving, and casinos’ are constantly looking to expand their portfolio and include new genres to cater for the new generation of native gamers.
We meet this challenge by introducing a new line of MATCH-3 games – a la “Candy Crush” – which has been very well accepted by operators and players.
Introducing the new MATCH-3 genre
Introducing a new genre presents great challenges with no guarantee of any specific results. In the case of Skillzgaming, however, the data speaks for itself:
According to SlotsCatalog, two of our MATCH-3 games, Fruit Blast and Pets Go Wild, climbed to the top 200 SlotRank for the United Kingdom market and stayed there for a very long while since their respective release dates. This shows that MATCH-3 games are greatly appreciated and loved by players. Our MATCH-3 games are well sought after by a wide audience of casino, bingo, lottery and sports players worldwide.
Skillzzgaming games combine the exciting elements of casual games with real money wagering to create a deeply engaging game experience. In our games, winning is more than random chance or odds – the choices that players make impact the game. Moreover, players discover new content as they progress, and unlock unique and exciting bonus features and mini-games.
In the coming month we launch our new MATCH-3 title, Alchemy Blast, first going live on the Microgaming platform. Alchemy Blast introduces players to the mystical world of alchemy, allowing them to win big prizes, and brew magical elixirs to reveal secret bonus games.
We are both humbled and delighted to be the first company to create and lead this new successful game genre, and we plan to keep pushing boundaries for the gaming world.
For more information please visit our website skillzzgaming.com
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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