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SportCaller continues winning run for Kindred retention with Streakr

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Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand

SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim.

Through SportCaller’s market-leading platform, Kindred has become the first operator to harness FTP as a central marketing tool with a long-term strategy at both group and local levels. Streakr is just the latest manifestation of these plans, focusing on driving deeper engagement and reliable retention among active customers at Unibet, as the brand bids to grow its international footprint.

Streakr is a free-to-play game which enables users to win free bets and cash prizes for accurately predicting consecutive correct results. The player with the longest winning streak scoops a jackpot-sized prize, but the game’s underlying premise embraces a softer marketing function to improve customer dwell time and repeat visits.

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Early results have already surpassed Unibet projections in the first week after launch. Over 60% of those customers have since returned to play on a daily basis, while 15% of them have already been awarded a prize from playing. This intuitive and accessible FTP format offers highly attainable prizes, ranging from £2 to a £30.000 jackpot, and is tailored to assist Unibet in driving and retaining active customers.

Streakr is just the latest original sportsbook offering to market off the SportCaller production rank, delivering low-cost acquisition levels with a trademark flair for innovation, coupled to trackable and provable results. These traits led to SportCaller being named as Best Acquisition & Retention Partner and Sports Betting Innovator of the Year at the prestigious EGR B2B Awards 2019.

More broadly, SportCaller’s burgeoning partnership with Kindred’s stable of global brands has seen the group roll out a total of 15 games across 14 countries and in 14 different languages over the past few months, running games from local leagues to international tournaments, with at least 20 different sports scheduled to feature by Q1 2020.

SportCaller’s game-changing, light-to-deploy platform empowers now partners to easily press “predictor” games, like Streakr, into the service of any sport or event. This new mechanic allows both operator partners and media owners to launch their own branded games with speed and flexibility to capture the enthusiasms of fans across the sporting calendar’s mass-market events.

Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, said: “At Unibet, as with all Kindred Group brands, our cornerstone aim is to improve the user experience with customised, local solutions on the international stage. Which is why this companywide alliance with SportCaller makes so much sense for driving retention in a responsible manner Above all, it provides the elasticity and peace of mind for us to grow a regulated and sustainable sports betting market across our markets.

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“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs. Their proven track record, industry knowledge, and 24/7 support readily made them our preferred partner, while their rapid concept-to-actualisation game creation and fully-compliant deployment mean we can target and plan with precision, no matter what the territory.”

SportCaller MD Cillian Barry added: “We like to think that our FTP platform’s speed of integration and scalability set SportCaller apart. And Streakr is the latest incarnation in this ongoing evolution, demonstrating the varied benefits of our wide-ranging games, and promoting the sportsbook proposition via softer marketing techniques aimed at consolidating retention.

“Given that FTP has become a significant marketing function for Kindred as they look to enhance the customer experience through innovation, this is a partnership of which we’re particularly proud. We look forward to working in close collaboration with their family of brands over the years to come.”

In a standardised marketplace running out of ideas and regulatory rope for sign-up offers and bonuses, SportCaller is transforming free-to-play games into a standalone vertical for enhanced recruitment strategy, reactivation and retention through consequential engagement and organic gameplay across the sporting spectrum.

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IAGA

The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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Charlie Skinner

Marker Trax Appoints John Henderson as Senior Vice President of Operations

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Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.

As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.

Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.

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Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.

“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.

Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.

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Affinity Interactive

Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer

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Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.

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