Industry News
SportCaller continues winning run for Kindred retention with Streakr
Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand
SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim.
Through SportCaller’s market-leading platform, Kindred has become the first operator to harness FTP as a central marketing tool with a long-term strategy at both group and local levels. Streakr is just the latest manifestation of these plans, focusing on driving deeper engagement and reliable retention among active customers at Unibet, as the brand bids to grow its international footprint.
Streakr is a free-to-play game which enables users to win free bets and cash prizes for accurately predicting consecutive correct results. The player with the longest winning streak scoops a jackpot-sized prize, but the game’s underlying premise embraces a softer marketing function to improve customer dwell time and repeat visits.
Early results have already surpassed Unibet projections in the first week after launch. Over 60% of those customers have since returned to play on a daily basis, while 15% of them have already been awarded a prize from playing. This intuitive and accessible FTP format offers highly attainable prizes, ranging from £2 to a £30.000 jackpot, and is tailored to assist Unibet in driving and retaining active customers.
Streakr is just the latest original sportsbook offering to market off the SportCaller production rank, delivering low-cost acquisition levels with a trademark flair for innovation, coupled to trackable and provable results. These traits led to SportCaller being named as Best Acquisition & Retention Partner and Sports Betting Innovator of the Year at the prestigious EGR B2B Awards 2019.
More broadly, SportCaller’s burgeoning partnership with Kindred’s stable of global brands has seen the group roll out a total of 15 games across 14 countries and in 14 different languages over the past few months, running games from local leagues to international tournaments, with at least 20 different sports scheduled to feature by Q1 2020.
SportCaller’s game-changing, light-to-deploy platform empowers now partners to easily press “predictor” games, like Streakr, into the service of any sport or event. This new mechanic allows both operator partners and media owners to launch their own branded games with speed and flexibility to capture the enthusiasms of fans across the sporting calendar’s mass-market events.
Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, said: “At Unibet, as with all Kindred Group brands, our cornerstone aim is to improve the user experience with customised, local solutions on the international stage. Which is why this companywide alliance with SportCaller makes so much sense for driving retention in a responsible manner Above all, it provides the elasticity and peace of mind for us to grow a regulated and sustainable sports betting market across our markets.
“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs. Their proven track record, industry knowledge, and 24/7 support readily made them our preferred partner, while their rapid concept-to-actualisation game creation and fully-compliant deployment mean we can target and plan with precision, no matter what the territory.”
SportCaller MD Cillian Barry added: “We like to think that our FTP platform’s speed of integration and scalability set SportCaller apart. And Streakr is the latest incarnation in this ongoing evolution, demonstrating the varied benefits of our wide-ranging games, and promoting the sportsbook proposition via softer marketing techniques aimed at consolidating retention.
“Given that FTP has become a significant marketing function for Kindred as they look to enhance the customer experience through innovation, this is a partnership of which we’re particularly proud. We look forward to working in close collaboration with their family of brands over the years to come.”
In a standardised marketplace running out of ideas and regulatory rope for sign-up offers and bonuses, SportCaller is transforming free-to-play games into a standalone vertical for enhanced recruitment strategy, reactivation and retention through consequential engagement and organic gameplay across the sporting spectrum.
Industry News
Wazdan schedules three-stage Network Promotion campaign for summer
The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.
Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.
The promotion will use Wazdan’s Mystery Drop
and Mystery Multiplier
Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.
Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot
: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown
: Empire of Gold (6th August).
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.
“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”
The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ICONIC21 launches Football Cup-branded casino games and debut network tournament
ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.
The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.
For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.
Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.
The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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