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FBM showcases landbased and online novelties on ICE London

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FBM starts 2020 bringing new games, gameplays and approaches for the online and landbased markets in ICE London. The titles with the Easy$Link, Mythic Link and Multi Progressive features will be exhibited for the first time in Europe, while the growing online portfolio reveals eight new spin reel games and relevant updates in the video bingo players experience. This and more will be exhibited during the 4, 5 and 6 of February at Excel London – booth N7-450.

The kick-off of the FBM´s international fair calendar for 2020 is ICE Totally Gaming London, with three days of exhibition at the beginning of February. The brand presence in one of the biggest events of the casino gaming industry will bring novelties for both landbased and digital markets. More than 20 titles will be showcased for the first time in Europe. Clients, and stakeholders will also have the opportunity to try new features and relevant modifications in the gameplay experience.

For Renato Almeida, FBM Executive, “Coming to ICE London is always a great boost to start the year. This show is an important centre of contacts for us a global gaming brand since we can easily approach relevant stakeholders and potential clients. That´s the reason why we invested in a strong and innovative offer for the landbased and digital segments”.
“On landbased, visitors can expect surprises trying the Easy$Link, Mythic Link and Multi Progressive features for the first time. The digital segment has eight new spin reel titles to showcase and better game experiences to reveal with the last updates done on the controller bars for the desktop and mobile versions of the video bingos”, refers Renato Almeida.

Catching the debuts and novelties
FBM will bring a pack of 14 spin reel titles to showcase with three innovative features for the first time in Europe: Mythic Link (Eternal Kingdom, Ancient Tropics, Golden Voyage and Nature’s Paradise); Easy$Link (Catch the Gold, RacinGo – Wild, Underwater Riches and Kingdom Gems) and Multi Progressive (Festival – 88, Ka-Ching Baby, Magic Tales, Pharaoh’s Legacy, The Vault Heist and Xing Fú – Fortune).
In the online games portfolio, visitors will have the opportunity to see new games and significant upgrades in the gameplay of FBM DS titles. The FBM brand for the online market brings eight new spin reel games to the event. Catch the Gold, Underwater Riches, RacinGo – Wild and Kingdom Gems will make their debut with a 50 ways version, as well as Monster Trucks, Roman Adventure, Kingdom Gems, Country Style with the 243 ways versions.

In the video bingos collection, FBM presents a new controller bar for desktop and mobile, improving the player’s experience. Besides this, Arctic Blast has a new polar scenario with an updated background to show.
FBM is a global gaming brand that started its path in the gaming industry in 2001 and since has established its footprint by developing innovative and high-quality gaming solutions. After conquering the leadership of the video bingo market, FBM took its expansion campaign to Europe and Central America markets and expanded its portfolio of landbased titles. With the recently created FBM DS brand, FBM also reaffirms its commitment and intent of creating a strong presence in the online market.

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Behind The Gloves forms Advisory Board to scale beyond event activations

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Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyCasino launches in Spain as LCKY Group expands B2C footprint

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LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

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Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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