Industry News
FBM showcases landbased and online novelties on ICE London
FBM starts 2020 bringing new games, gameplays and approaches for the online and landbased markets in ICE London. The titles with the Easy$Link, Mythic Link and Multi Progressive features will be exhibited for the first time in Europe, while the growing online portfolio reveals eight new spin reel games and relevant updates in the video bingo players experience. This and more will be exhibited during the 4, 5 and 6 of February at Excel London – booth N7-450.
The kick-off of the FBM´s international fair calendar for 2020 is ICE Totally Gaming London, with three days of exhibition at the beginning of February. The brand presence in one of the biggest events of the casino gaming industry will bring novelties for both landbased and digital markets. More than 20 titles will be showcased for the first time in Europe. Clients, and stakeholders will also have the opportunity to try new features and relevant modifications in the gameplay experience.
For Renato Almeida, FBM Executive, “Coming to ICE London is always a great boost to start the year. This show is an important centre of contacts for us a global gaming brand since we can easily approach relevant stakeholders and potential clients. That´s the reason why we invested in a strong and innovative offer for the landbased and digital segments”.
“On landbased, visitors can expect surprises trying the Easy$Link, Mythic Link and Multi Progressive features for the first time. The digital segment has eight new spin reel titles to showcase and better game experiences to reveal with the last updates done on the controller bars for the desktop and mobile versions of the video bingos”, refers Renato Almeida.
Catching the debuts and novelties
FBM will bring a pack of 14 spin reel titles to showcase with three innovative features for the first time in Europe: Mythic Link (Eternal Kingdom, Ancient Tropics, Golden Voyage and Nature’s Paradise); Easy$Link (Catch the Gold, RacinGo – Wild, Underwater Riches and Kingdom Gems) and Multi Progressive (Festival – 88, Ka-Ching Baby, Magic Tales, Pharaoh’s Legacy, The Vault Heist and Xing Fú – Fortune).
In the online games portfolio, visitors will have the opportunity to see new games and significant upgrades in the gameplay of FBM DS titles. The FBM brand for the online market brings eight new spin reel games to the event. Catch the Gold, Underwater Riches, RacinGo – Wild and Kingdom Gems will make their debut with a 50 ways version, as well as Monster Trucks, Roman Adventure, Kingdom Gems, Country Style with the 243 ways versions.
In the video bingos collection, FBM presents a new controller bar for desktop and mobile, improving the player’s experience. Besides this, Arctic Blast has a new polar scenario with an updated background to show.
FBM is a global gaming brand that started its path in the gaming industry in 2001 and since has established its footprint by developing innovative and high-quality gaming solutions. After conquering the leadership of the video bingo market, FBM took its expansion campaign to Europe and Central America markets and expanded its portfolio of landbased titles. With the recently created FBM DS brand, FBM also reaffirms its commitment and intent of creating a strong presence in the online market.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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