Industry News
BMM Promotes Gene Chayevsky To President & Chief Financial Officer
BMM, the world’s leading testing, inspection and certification lab, announced today that Mr. Gene Chayevsky has been promoted to President and Chief Financial Officer for BMM International, reporting to CEO Martin Storm.
Chayevsky has led a significant growth period in BMM’s European businesses ably supported by Marzia Turrini. His regional leadership accelerated growth at BMM Spain and BMM Italy which are now market leading gaming labs across land-based and iGaming services. BMM Romania and BMM Poland are doing very well in the field compliance services sector, and BMM South America continues to grow.
Chayevsky has shown a strong understanding of the core BMM business, its development, its opportunities, and economics. Reporting to Chayevsky in his new role will be the executives of the core regional operating businesses, Group Finance and two new sector adjacencies.
Chayevsky has been with BMM for three years and prior to that was the CEO of Cadillac Jack (now part of AGS), a private equity executive, and investment banker for Morgan Stanley. He has strong financial capabilities as well as business development skills.
BMM CEO Martin Storm said, “In line with our objective of developing executive leadership internally at BMM, it is with pleasure that I announce the promotion of Gene to this key leadership role at BMM, including an Executive Director position on the board of directors of BMM International. He has worked incredibly hard at BMM over three years, transforming the European business into an emerging powerhouse within BMM and the market. I look forward to working closely with Gene, gaining his insights, and continuing our rapid growth towards market leadership in the test labs segment worldwide.”
Storm added, “Gene’s executive replacement in Europe and South America is Marzia Turrini, who provides the important leadership continuity that BMM, its clients, regulators and the markets are looking for. Marzia, like Travis Foley, Kirk White and Gene, has developed her leadership skills more fully at BMM by building new businesses successfully, and managing existing ones. I am proud of her progress and success. I am blessed to have such talent, commitment and integrity in this business leadership group.”
Chayevsky concluded, “I am excited to take on this new global role at BMM and to work more closely with such an inspirational leader as Storm. The next phase of BMM’s growth is in our core testing and certification business as well as our new exciting business adjacencies, such as cybersecurity. I am very proud of the work that our European and South American teams have done over the past several years and am confident that under Marzia’s leadership, we will continue to meet the many challenges that still remain, as our European business continues its rapid growth. I look forward to working more closely with Travis and Kirk to support the next phase of our development in the North American, Asian and African markets.”
About BMM:
BMM is the longest established and most experienced private independent gaming certification lab in the world, providing professional technical and regulatory compliance services to the gaming industry since 1981.
At its core, BMM is a systems-expert company that has provided consulting for and tested many of the largest gaming networks and systems over the last 38 years. In addition, BMM has been successfully testing and certifying the full scope of Class III casino products for over two decades.
BMM authored the first set of independent gaming standards in 1992 and the first set of online gaming standards in 2001.
BMM employs some 400 people in 14 global locations and serves over 460 jurisdictions.
BMM’s world headquarters are in Las Vegas (USA) with offices in Moncton (Canada), Lima (Peru), Buenos Aires (Argentina), Barcelona (Spain), Bologna (Italy), Vienna (Austria), Krakow (Poland), Bucharest (Romania), Midrand (South Africa), Melbourne and Sydney (Australia), Macau (SAR, China) and Singapore.
For more information on BMM Testlabs, please visit bmm.com
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
European CEO magazine
GR8 Tech CEO Named CEO of the Year for Second Consecutive Year
GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.
The award recognised Feshchenko’s leadership across three areas the panel identified as defining:
• Track record of turning technological strategy into scalable commercial outcomes;
• Focus on building an organization designed to last, not just perform;
• Consistent investment in people and culture as core business levers rather than afterthoughts.
What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.
Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.
“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.
The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.
The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Augmented Reality
XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web
XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.
By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.
Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.
“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.
The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.
The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.
The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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