Industry News
BMM Promotes Gene Chayevsky To President & Chief Financial Officer

BMM, the world’s leading testing, inspection and certification lab, announced today that Mr. Gene Chayevsky has been promoted to President and Chief Financial Officer for BMM International, reporting to CEO Martin Storm.
Chayevsky has led a significant growth period in BMM’s European businesses ably supported by Marzia Turrini. His regional leadership accelerated growth at BMM Spain and BMM Italy which are now market leading gaming labs across land-based and iGaming services. BMM Romania and BMM Poland are doing very well in the field compliance services sector, and BMM South America continues to grow.
Chayevsky has shown a strong understanding of the core BMM business, its development, its opportunities, and economics. Reporting to Chayevsky in his new role will be the executives of the core regional operating businesses, Group Finance and two new sector adjacencies.
Chayevsky has been with BMM for three years and prior to that was the CEO of Cadillac Jack (now part of AGS), a private equity executive, and investment banker for Morgan Stanley. He has strong financial capabilities as well as business development skills.
BMM CEO Martin Storm said, “In line with our objective of developing executive leadership internally at BMM, it is with pleasure that I announce the promotion of Gene to this key leadership role at BMM, including an Executive Director position on the board of directors of BMM International. He has worked incredibly hard at BMM over three years, transforming the European business into an emerging powerhouse within BMM and the market. I look forward to working closely with Gene, gaining his insights, and continuing our rapid growth towards market leadership in the test labs segment worldwide.”
Storm added, “Gene’s executive replacement in Europe and South America is Marzia Turrini, who provides the important leadership continuity that BMM, its clients, regulators and the markets are looking for. Marzia, like Travis Foley, Kirk White and Gene, has developed her leadership skills more fully at BMM by building new businesses successfully, and managing existing ones. I am proud of her progress and success. I am blessed to have such talent, commitment and integrity in this business leadership group.”
Chayevsky concluded, “I am excited to take on this new global role at BMM and to work more closely with such an inspirational leader as Storm. The next phase of BMM’s growth is in our core testing and certification business as well as our new exciting business adjacencies, such as cybersecurity. I am very proud of the work that our European and South American teams have done over the past several years and am confident that under Marzia’s leadership, we will continue to meet the many challenges that still remain, as our European business continues its rapid growth. I look forward to working more closely with Travis and Kirk to support the next phase of our development in the North American, Asian and African markets.”
About BMM:
BMM is the longest established and most experienced private independent gaming certification lab in the world, providing professional technical and regulatory compliance services to the gaming industry since 1981.
At its core, BMM is a systems-expert company that has provided consulting for and tested many of the largest gaming networks and systems over the last 38 years. In addition, BMM has been successfully testing and certifying the full scope of Class III casino products for over two decades.
BMM authored the first set of independent gaming standards in 1992 and the first set of online gaming standards in 2001.
BMM employs some 400 people in 14 global locations and serves over 460 jurisdictions.
BMM’s world headquarters are in Las Vegas (USA) with offices in Moncton (Canada), Lima (Peru), Buenos Aires (Argentina), Barcelona (Spain), Bologna (Italy), Vienna (Austria), Krakow (Poland), Bucharest (Romania), Midrand (South Africa), Melbourne and Sydney (Australia), Macau (SAR, China) and Singapore.
For more information on BMM Testlabs, please visit bmm.com
Industry News
MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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