Industry News
BMM Promotes Gene Chayevsky To President & Chief Financial Officer
BMM, the world’s leading testing, inspection and certification lab, announced today that Mr. Gene Chayevsky has been promoted to President and Chief Financial Officer for BMM International, reporting to CEO Martin Storm.
Chayevsky has led a significant growth period in BMM’s European businesses ably supported by Marzia Turrini. His regional leadership accelerated growth at BMM Spain and BMM Italy which are now market leading gaming labs across land-based and iGaming services. BMM Romania and BMM Poland are doing very well in the field compliance services sector, and BMM South America continues to grow.
Chayevsky has shown a strong understanding of the core BMM business, its development, its opportunities, and economics. Reporting to Chayevsky in his new role will be the executives of the core regional operating businesses, Group Finance and two new sector adjacencies.
Chayevsky has been with BMM for three years and prior to that was the CEO of Cadillac Jack (now part of AGS), a private equity executive, and investment banker for Morgan Stanley. He has strong financial capabilities as well as business development skills.
BMM CEO Martin Storm said, “In line with our objective of developing executive leadership internally at BMM, it is with pleasure that I announce the promotion of Gene to this key leadership role at BMM, including an Executive Director position on the board of directors of BMM International. He has worked incredibly hard at BMM over three years, transforming the European business into an emerging powerhouse within BMM and the market. I look forward to working closely with Gene, gaining his insights, and continuing our rapid growth towards market leadership in the test labs segment worldwide.”
Storm added, “Gene’s executive replacement in Europe and South America is Marzia Turrini, who provides the important leadership continuity that BMM, its clients, regulators and the markets are looking for. Marzia, like Travis Foley, Kirk White and Gene, has developed her leadership skills more fully at BMM by building new businesses successfully, and managing existing ones. I am proud of her progress and success. I am blessed to have such talent, commitment and integrity in this business leadership group.”
Chayevsky concluded, “I am excited to take on this new global role at BMM and to work more closely with such an inspirational leader as Storm. The next phase of BMM’s growth is in our core testing and certification business as well as our new exciting business adjacencies, such as cybersecurity. I am very proud of the work that our European and South American teams have done over the past several years and am confident that under Marzia’s leadership, we will continue to meet the many challenges that still remain, as our European business continues its rapid growth. I look forward to working more closely with Travis and Kirk to support the next phase of our development in the North American, Asian and African markets.”
About BMM:
BMM is the longest established and most experienced private independent gaming certification lab in the world, providing professional technical and regulatory compliance services to the gaming industry since 1981.
At its core, BMM is a systems-expert company that has provided consulting for and tested many of the largest gaming networks and systems over the last 38 years. In addition, BMM has been successfully testing and certifying the full scope of Class III casino products for over two decades.
BMM authored the first set of independent gaming standards in 1992 and the first set of online gaming standards in 2001.
BMM employs some 400 people in 14 global locations and serves over 460 jurisdictions.
BMM’s world headquarters are in Las Vegas (USA) with offices in Moncton (Canada), Lima (Peru), Buenos Aires (Argentina), Barcelona (Spain), Bologna (Italy), Vienna (Austria), Krakow (Poland), Bucharest (Romania), Midrand (South Africa), Melbourne and Sydney (Australia), Macau (SAR, China) and Singapore.
For more information on BMM Testlabs, please visit bmm.com
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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