Industry News
SUZOHAPP To Showcase Product Innovations, Award-Winning Website at ICE 2020

SUZOHAPP – a leading technology company with over 50,000 gaming, amusement, sports betting, lottery and bingo products for operators and OEMs – will be exhibiting at ICE London, the premier gaming exhibition for industry professionals. This year’s event takes place at the ExCel Center in London from February 4-6. Visitors will find SUZOHAPP at booth #N3-130.
At ICE, SUZOHAPP will be showcasing the most complete range of components on the market today, including monitors, locks, printers, scanners, bill and coin handling, push buttons, and more. A key player in the Gaming industry for decades, SUZOHAPP uses its deep expertise and strong engineering team to deliver technological innovations that add significant value to its customers.
One such innovation is the new VisionPro™ line of LCD monitors which now includes edge-lit and 4K UHD models, narrow border touch and Thru-Glass capabilities, allowing touchscreens to work through 9mm of tempered glass. Also on display will be the new drop-in replacement E-PRL electronic reprogrammable lock which enables remote authorization, traceability, and the benefit of never again needing to change locks when a key is lost or an employee dismissed. The Dynamic Panel Systems (DPS) feature the latest advancements in player interfaces, offering all the adaptability of touch screens while maintaining the satisfying feel of mechanical pushbuttons that keeps users engaged.
Further innovations to be shown at this year’s ICE include the Newland line of scanners, new printer models from Nanoptix and Custom, and POS solutions for lottery and sports betting.
”The depth and breadth of our product line is unmatched – we can provide every component operators and OEMs need to run their businesses efficiently,” said Mike Sigona, SUZOHAPP’s Business Development and Global Gaming Product Manager. ”Even more, we deliver the kind of value-added innovation that our customers can use to drive demand for their offerings.”
Also at ICE, SUZOHAPP will display its new, award-winning Components website which offers comprehensive product information, organized in an intuitive and easy-to-navigate format.
“Our goal at SUZOHAPP is to simplify the sourcing process for our customers,” said Sim Bielak, SUZOHAPP’s President of Global Gaming & Amusement. “This new website advances our goal by giving our customers easy access to the product information they need when they need it.”
Industry News
MediaX Agency Officially Launches Linkible

MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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