Industry News
ORYX Gaming launches Data Analytics Platform
Supplier to showcase new product at ICE London 2020
ORYX Gaming, a Bragg Gaming Group company, has launched a new Data Analytics Platform that can be used as a module integrated into third-party player account management systems (PAM) or as an addition to the ORYX iGaming Platform.
The advanced platform allows real-time collection and analysis of data from internal as well as third-party systems, enabling operators to gain a better understanding of its customers and effectively segment, target and engage them by triggering activities based on behaviour and preferences.
Real-time data is collected and processed from the ORYX iGaming Platform, ORYX Hub, and the ORYX Sportsbook as well as from third-party transactional systems, management systems, content providers, service providers, products and websites.
This offers operators a data-powered, cutting-edge and flexible solution to drive player engagement, conversion, retention, loyalty and player value.
The platform comes with an analytical sandbox tool, which enables operators to deep dive into the data and develop advanced player segmentation, loyalty schemes and recommendations, all driven by machine learning algorithms.
The Data Analytics Platform is the foundation of the ORYX Player Engagement Platform, which ORYX is set to launch, and will offer highly advanced features, such as targeted promotions, multi-channel campaign management, as well as real-time event management, a system for direct player engagement.
Matevz Mazij, Managing Director of ORYX Gaming, said: “Having a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
“The ORYX Data Analytics Platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.”
To find out more about the ORYX Data Platform and the Player Engagement Platform, visit the ORYX team at ICE London 2020 at Stand N1-343 between February 4th and 6th.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
América Latina3 days agoLas diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming
-
Latest News4 days agoConnect with N1 Partners at G Gate Conf 2026
-
game-launch4 days agoMillion Games launches East West Wild slot with progressive multipliers
-
AI4 days agoVeikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
-
Africa4 days agoBooming Games signs content deal with World Sports Betting in South Africa
-
Gmonitor.ai3 days agoGmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados
-
Latest News3 days agoSportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market
-
eSports4 days agoG2 partners with PUBG MOBILE Esports to scale Western Europe competition



