Industry News
ORYX Gaming launches Data Analytics Platform

Supplier to showcase new product at ICE London 2020
ORYX Gaming, a Bragg Gaming Group company, has launched a new Data Analytics Platform that can be used as a module integrated into third-party player account management systems (PAM) or as an addition to the ORYX iGaming Platform.
The advanced platform allows real-time collection and analysis of data from internal as well as third-party systems, enabling operators to gain a better understanding of its customers and effectively segment, target and engage them by triggering activities based on behaviour and preferences.
Real-time data is collected and processed from the ORYX iGaming Platform, ORYX Hub, and the ORYX Sportsbook as well as from third-party transactional systems, management systems, content providers, service providers, products and websites.
This offers operators a data-powered, cutting-edge and flexible solution to drive player engagement, conversion, retention, loyalty and player value.
The platform comes with an analytical sandbox tool, which enables operators to deep dive into the data and develop advanced player segmentation, loyalty schemes and recommendations, all driven by machine learning algorithms.
The Data Analytics Platform is the foundation of the ORYX Player Engagement Platform, which ORYX is set to launch, and will offer highly advanced features, such as targeted promotions, multi-channel campaign management, as well as real-time event management, a system for direct player engagement.
Matevz Mazij, Managing Director of ORYX Gaming, said: âHaving a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
âThe ORYX Data Analytics Platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.â
To find out more about the ORYX Data Platform and the Player Engagement Platform, visit the ORYX team at ICE London 2020 at Stand N1-343 between February 4th and 6th.
Industry News
Ruud Bergervoet Reappointed as CFO of Holland Casino

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Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: âI am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.â
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholdersâ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This yearâs edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this yearâs Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana RadunoviÄ, General Manager at AskGamblers, said: âNow that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.â
âAs everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,â RadunoviÄ added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Companyâs success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
âWith the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. Weâve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,â said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. Thatâs income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexionâs partners without major costs or effort.
âIf you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexionâs business and for the future of the games industry as a whole. Weâre seeing the beginning of a sea change in games marketing,â Jens said.
âWeâre seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,â Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
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