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BtoBet to Introduce New Retail Agent Targeting Non-Anonymous Players

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Leading iGaming platform provider BtoBet will be taking center stage during ICE London, unveiling a series of innovative products incorporated in its third generation betting platform, Neuron 3. One of the features at the core of the Neuron 3 platform is a new Retail solution, with the company’s Chief Executive Office Alessandro Fried describing the product as a fundamental asset for any bookmaker with interest in the retail side of the industry, as they seek to streamline their operations – whatever the channel used by the players – whilst augmenting the user experience at the brick and mortar stage.

Amongst other things, retail agents will be able to make use of a rapid registration process in a bid to transform their anonymous player into non-anonymous customers. In a bid to streamline the back-office process, agents can now also save searches and have them readily available in the form of quick links. Furthermore, the agents will be able to offer a more simplified and quicker betting process, being able to accept bets that are placed either via email or telephone, or scanning a pre-booked betslip. The placement of the bet will be further quickened with the agents making use of advanced the advanced search and filter tools, that filter sporting events by tournament, team, and country.

Whilst the new solution provides the agents with a range of benefits, the players themselves will also be positively impacted, with those who opt to register being able to earn bonuses and free bets. Players will also be able to top-up their balance and also withdraw directly from the betshop, with a verification code sent via SMS to the player for security purposes.

For a deeper insight regarding how Neuron 3 and its integrated features provides a player-centric approach download BtoBet’s latest Industry Report. Interested parties can also schedule a meeting for an exclusive demonstration of the new betting platform at Stand S1-320.

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ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers

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ENJOY Gaming has expanded its live casino portfolio with the launch of Greek Roulette, an automated roulette product that adds multiplier mechanics to standard table gameplay.

The title is set in an ancient Greek-themed studio and uses an automated wheel. Alongside traditional inside and outside bets, each round includes a Lucky Numbers feature that randomly selects between one and twelve numbers and assigns multipliers of up to x777.

If a straight-up bet lands on a Lucky Number, the company said the standard payout is replaced by the assigned multiplier.

Elena Shestak, Art Director at ENJOY Gaming, said: “Greek Roulette demonstrates how traditional table products can be refreshed through careful design, forming part of a wider effort to evolve our live and automated portfolio consistently.

“By introducing Lucky Numbers and dynamic multipliers within a traditional framework, we’re focused on modernising established formats in ways that feel natural, recognisable, and distinctly ENJOY.”

The post ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoFriday player wins €10.48m on Games Global’s King Millions network

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Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions™, the supplier said.

Games Global said the prize is one of the largest payouts on its King Millions™ progressive jackpot network. The win came on Fire & Roses Joker King Millions™, a title developed by Triple Edge Studios and connected to the King Millions™ network.

Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions™ network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions™ within regulated markets.”

The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions™ jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”

Games Global said its progressive jackpot portfolio includes Mega Moolah™, WowPot™, King Millions™, Maple Moolah™ and Lotsaloot™, with a combined prize value exceeding €28m.

The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Damon Mercadante

ProphetX Expands Senior Leadership Team to Drive Growth

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ProphetX, America’s #1 sports prediction market, announced the appointments of three senior executives: Jesse Wachtel as Chief Financial Officer, Nathan Busscher as Chief Product Officer, and Damon Mercadante as Vice President of Growth Marketing. The hires represent a significant expansion of ProphetX’s leadership bench as the company advances its pending applications with the U.S. Commodity Futures Trading Commission (CFTC) to become the first regulated U.S. exchange and clearinghouse with a sports-native foundation, built to scale across event-driven markets.

“As the prediction market landscape continues to evolve, ProphetX is excited to welcome Jesse, Nathan, and Damon to the leadership lineup to drive innovation and accelerate our next phase of growth. Together with the regulatory and compliance leadership we have already put in place, this team is built to win,” said ProphetX CEO and Co-Founder Dean Sisun.

Jesse Wachtel — Chief Financial Officer

Wachtel is a finance and strategy executive with deep expertise in B2B software and the digital iGaming sector. He brings a unique combination of financial rigor and operational fluency, having spent his career working alongside founders, operators, and investors to scale innovative platforms and drive measurable growth. His background spans capital deployment, financial planning, and hands-on leadership within growth-stage environments — giving him a ground-level understanding of how financial strategy connects to product development and go-to-market execution. At ProphetX, Wachtel is focused on building the financial infrastructure and strategic discipline needed to accelerate the company’s position in the market, combining a clear-eyed view of market dynamics with the executional focus that category-defining companies require. Wachtel holds a BS in Entrepreneurship from the University of Southern California Marshall School of Business.

Nathan Busscher — Chief Product Officer

Busscher brings more than 20 years of experience in electronic trading and financial technology, having built trading platforms, clearing firms, retail broker-dealers, and market infrastructure across senior leadership roles at Click Capital Markets, FNZ Securities, Altruist Financial, and TradeStation. His work has spanned brokerage platform development, clearing strategies, and capital markets distribution systems — including platform redesigns, correspondent clearing initiatives, and the transition to self-clearing. His international experience includes electronic trading and market structure across Asia at Mizuho Securities and Lehman Brothers. At ProphetX, Busscher leads product strategy and execution, bringing the technical depth and institutional knowledge required to build a CFTC-regulated exchange from the ground up. Busscher holds an International MBA from the University of South Carolina and a BSBA from the University of West Florida.

Damon Mercadante — Vice President of Growth Marketing

Mercadante is a seasoned growth and marketing executive with a track record of building and scaling consumer platforms at some of the most recognizable brands in digital media and sports. Most recently he served as VP of Growth Marketing at Sleeper, one of the fastest-growing sports and fantasy apps in the country. Prior to Sleeper, he served as VP of Marketing for Streaming Services at Paramount, where he helped scale Paramount+ from launch to over 60 million global subscribers. His earlier career includes senior marketing and growth roles at CBS Interactive, MC Ventures, and eBay. Mercadante holds a BA in Biology from Yale University and an MBA from The Wharton School.

Last month, ProphetX announced the appointments of Bruce Fekrat as Chief Legal Officer and Gabriel Wong as Chief Compliance and Risk Officer as the company deepens its Washington presence and advances CFTC approval.

The post ProphetX Expands Senior Leadership Team to Drive Growth appeared first on Americas iGaming & Sports Betting News.

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