Press Releases
Playtech BGT Sports and Betfred sign SSBT extension
Long-term deal reflects key role in UK retail’s revitalisation
Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.
The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.
The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:
“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.
“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”
Mark Stebbings, Group Chief Operating Officer at Betfred Group added:
“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”
PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.
To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.
Latest News
March Mania parties at the Plaza Hotel & Casino
Thursday, March 19 through Saturday, March 21, the Plaza Hotel & Casino in downtown Las Vegas will host its annual March Mania viewing parties in its showroom, where the multi-game, high-energy collegiate tournament action can be viewed on an expansive 24-foot LED video wall. Doors open at 8 a.m. each day.
Single day tickets are $106 per person and include entry to a raffle, unlimited draft beer, two free well drinks, and unlimited soft drinks. Groups can reserve booth seating for up to four people for $424 per day. Attendees can bring in food from any dining outlet at the Plaza, and on March 19 -20, guests can also purchase nachos or hot dogs and chips for $5 in the showroom.
All ticket prices are plus taxes and fees. Gratuity not included. Tickets can be purchased online.
Guests attending the March Mania parties can also save up to 20 percent on a two-night hotel stay at the Plaza from March 16-24. Reservations must be made online by March 14.
About the Plaza Hotel & Casino
Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino combines a vintage Rat Pack attitude with modern styling and personal customer service for the ultimate Vegas experience. First opened in 1971 and built on the site of the original Las Vegas railroad depot at 1 Main Street, the Plaza has transformed its historic location into a one-of-a-kind destination for cocktails, gaming, entertainment, and dining. Its glittering porte-cochère is home to the outdoor Carousel Bar that offers handmade cocktails inside a life-sized, animated Vegas-themed carousel setting. The Plaza has nearly 1,000 modern rooms and suites, a classic Vegas showroom, downtown’s only bingo hall, and 30,000 sq. ft. of refurbished ballroom and meeting space. The Plaza brought the rodeo back to downtown Las Vegas with its CORE Arena, downtown’s only outdoor equestrian and multipurpose facility. Guests enjoy a variety of dining options led by the renowned Oscar’s Steakhouse in the hotel’s iconic glass dome and on a rooftop patio overlooking the Fremont Street Experience. The Plaza has a lounge-style sports book, downtown’s first and only smokefree, social media friendly gaming space, and hundreds of slot machines and nearly two dozen table games on an 80,000-square-foot casino floor. A rooftop pool and recreation deck with private cabanas, hot tub, food truck, and dedicated Pickleball courts provide a variety of outdoor amenities.
The post March Mania parties at the Plaza Hotel & Casino appeared first on Americas iGaming & Sports Betting News.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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