Press Releases
Playtech BGT Sports and Betfred sign SSBT extension
Long-term deal reflects key role in UK retail’s revitalisation
Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.
The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.
The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:
“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.
“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”
Mark Stebbings, Group Chief Operating Officer at Betfred Group added:
“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”
PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.
To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.
Gaming
PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers
PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.
High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.
Key Features:
- Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
- Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
- Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
- Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.
“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”
Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.
The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Coin Dragon
Kendoo unleashes fiery treasure-filled adventure with Coin Dragon
Kendoo, the fast-growing slot provider, has launched Coin Dragon, a new 5×3 slot that invites players to unlock ancient riches through blazing coins, mystery symbols, and two dynamic bonus features.
Combining familiar mechanics with fresh twists, Coin Dragon is designed to appeal to a wide audience, blending classic Hold and Win gameplay with evolving symbol interactions that enhance both engagement and win potential.
At the core of the game is the Golden Bonus Game, triggered by Bonus symbols. This Hold and Win feature locks symbols in place while respins continue, giving players the chance to fill the reels and maximise rewards. Each Bonus symbol carries a value that accumulates throughout the round, while Collect symbols gather all visible values to significantly boost total winnings.
Adding further excitement, Mystery symbols introduce an element of unpredictability by transforming into Bonus, Jackpot, or Collect symbols, with their values revealed at the end of the feature. Multipliers can also appear, offering 2x, 3x, or 5x boosts, with the ability to stack for even greater payouts.
Coin Dragon also features the Dragon Bonus Game, activated by landing six Wilds. During this feature, Wilds lock in place as respins continue, while Jackpot symbols can appear within winning combinations, awarding Mini, Minor, or Major prizes. Filling the entire grid unlocks the Grand Jackpot, worth up to 1,000x the bet—a prize that can be won in both bonus features.
To elevate the gameplay further, Mystery Wilds may appear during the Dragon Bonus Game, transforming into either Wild or Jackpot symbols and revealing their full value at the end of the round.
For players looking to jump straight into the action, a Buy Bonus option is available, offering instant access to one of the game’s key features.
Kate Romanenko, Commercial Director at Kendoo, said:
“Coin Dragon builds on mechanics players already enjoy, while introducing new layers through Mystery symbols and dual bonus modes. The combination of the Golden Bonus Game and Dragon Bonus Game delivers a balanced experience, offering both steady progression and exciting win potential within a clear and engaging structure.”
Coin Dragon is now available for demo and real play across all Kendoo partner platforms.
The post Kendoo unleashes fiery treasure-filled adventure with Coin Dragon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bet on Games
Bet On Games Announces the Launch of Intergalactic Crash Title: Planet Crash
Bet On Games, the fast-growing games vertical within the Betcore ecosystem, has unveiled its latest release—Planet Crash, a high-speed crash game built around transparency, performance, and instant engagement.
As a core division of Betcore, Bet On Games focuses on delivering mobile-first, fast-paced gaming experiences tailored to modern player behaviour. Backed by Betcore’s unified infrastructure, the studio develops titles that combine stable performance, intuitive mechanics, and strong retention potential across crash, instant win, and slot formats, all designed for seamless integration and consistent results across global markets.
Planet Crash reimagines the classic crash mechanic within a stylised intergalactic setting, where players follow a lunar rover accelerating across the surface as the multiplier increases in real time. The gameplay is simple yet compelling: place a bet, track the rising multiplier, and cash out before the crash. With a 97.5% RTP and provably fair mechanics, the game delivers both transparency and long-term playability, aligning with modern player expectations. Its fast session design, featuring quick rounds and instant re-entry, maintains momentum, while the high-risk, high-reward format drives engagement and repeat play.
Designed as a powerful retention tool for operators, Planet Crash integrates seamlessly via Betcore’s single API and features a lightweight, mobile-optimised architecture suited for both established and emerging markets. The proven crash format aligns with current player demand and ensures scalable performance across varying traffic volumes. The game fits naturally into both casino and hybrid betting environments, where speed, simplicity, and transparency are key to user engagement.
With Planet Crash, Bet On Games continues to strengthen its crash portfolio with a product that is mechanically simple, technically reliable, and commercially effective. The game is now available for integration.
The post Bet On Games Announces the Launch of Intergalactic Crash Title: Planet Crash appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Booming Games7 days agoBooming Games releases Ultra Buffalo Hold and Win
-
Big Time Gaming7 days agoBTG brings iconic board game action to the reels with MONOPOLY MEGAPOTS™
-
Latest News6 days agoELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit
-
Brazil7 days agoBrazil advances integrity agenda amid strong market growth
-
Brasil7 days agoBrasil impulsa su agenda de integridad en un contexto de fuerte crecimiento del mercado
-
Brazil6 days agoBrazil advances integrity agenda amid strong market growth
-
BGaming7 days agoAscend With the Gods in BGaming’s Gates of Power
-
América Latina6 days agoBiS SiGMA South America by Softswiss reúne autoridades do esporte, mídia e apostas esportivas



