Press Releases
Playtech BGT Sports and Betfred sign SSBT extension
Long-term deal reflects key role in UK retail’s revitalisation
Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.
The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.
The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:
“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.
“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”
Mark Stebbings, Group Chief Operating Officer at Betfred Group added:
“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”
PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.
To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.
Latest News
Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26
The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.
Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.
Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.
Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.
The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.
The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.
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GGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications
On 17 February in Kyiv, GGBET UA organized a media event for players of the legendary Ukrainian club and representatives of Ukraine’s top sports media. Journalists trained with footballers in Dynamo’s first team under the guidance of the team’s coaches, played a short match in mixed squads, and took part in a Q&A session.
As the team’s title sponsor, GGBET UA took a creative approach to the organization of the event and went beyond a regular media briefing. A joint training session for the journalists and star players, and a practice match in mixed squads, put both the journalists and players in good spirits, and created a cool, informal atmosphere. After the game, a Q&A session took place, where FC Dynamo’s winter training camp and preparation for the second half of the season in the Ukrainian Premier League, led by the team’s new coach, Ihor Kostyuk, were discussed.
In Ukraine, where football is one of the most popular sports, playing with the players of renowned clubs is a chance to go through your own unique experience: to live out your childhood dream, remember your sporting background, get up close to legends, and more. This is part of the cultural code that is close to GGBET UA and a reference to one of the brand’s values: creating events that blur the lines between beloved teams and their audiences.
The collaboration between GGBET UA and Dynamo started in 2024, when the Ukrainian bookmaker became the club’s official partner in European cup matches and the official sponsor of its winter training camp. In 2025, GGBET UA became the club’s title sponsor for three years.
The post GGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications appeared first on Americas iGaming & Sports Betting News.
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Slots dominate Brazil’s casino catalog, but crash games capture outsized player demand,Blask data reveals
Slots account for 85% of online casino titles in Brazil, with more than 11,700 games competing for visibility across 500+ platforms, according to a new report from Blask. While slots dominate lobby space, player attention is far more concentrated.
Measured by Share of Interest, which tracks organic search demand, a small number of games capture the majority of attention. Fortune Tiger alone generates nearly 30% of total player interest across all categories.
Crash games remain limited in supply, with just 225 titles in the ecosystem, yet they consistently rank among the most searched and prominently placed games. Demand within the category is uneven, however. JetX leads crash-game search interest despite appearing less frequently in prime lobby positions, suggesting player familiarity and peer influence outweigh operator promotion.
Live casino games maintain steady but modest demand, led by Blackjack and Crazy Time, while instant win titles show minimal traction, with only three games registering measurable interest.
Across the market, the top 10 games capture nearly two-thirds of total player attention, leaving hundreds of titles to compete for the remainder. The findings highlight a defining trend in Brazil’s iGaming sector: understanding player attention is becoming more important than expanding game inventories.
The analysis is based on Blask Games technology, which tracks lobby placement through computer vision and maps player search behaviour across regulated and offshore operators. A full report is available here.
The post Slots dominate Brazil’s casino catalog, but crash games capture outsized player demand,Blask data reveals appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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