Press Releases
Playtech BGT Sports and Betfred sign SSBT extension
Long-term deal reflects key role in UK retail’s revitalisation
Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.
The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.
The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:
“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.
“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”
Mark Stebbings, Group Chief Operating Officer at Betfred Group added:
“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”
PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.
To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.
1-for-12 reverse split
Golden Matrix Group to Rebrand as Meridian Holdings Inc, Aligning Corporate Identity with Flagship Meridianbet Brand
Golden Matrix Group (NASDAQ: GMGI) has officially announced a transformative corporate rebrand to Meridian Holdings Inc., effective March 3, 2026. The strategic move aligns the holding company’s identity with its flagship global betting brand, Meridianbet.
The company will also change its Nasdaq ticker symbol from GMGI to MRDN, reinforcing the new corporate identity as it enters its next growth phase.
Strategic Alignment with Meridianbet Brand
Meridianbet has long served as the operational backbone and most internationally recognized brand within the group’s portfolio. By adopting the Meridian Holdings name, the company aims to unify its corporate structure under the brand most familiar to partners, regulators, and players worldwide.
The rebranding signals:
- A streamlined global identity
- Clearer brand alignment across markets
- Stronger recognition in regulated gaming jurisdictions
- Simplified investor communication
As Meridianbet continues expanding across international markets, the corporate name now directly reflects the group’s dominant revenue engine.
Reverse Stock Split to Optimize Capital Structure
Alongside the name change, the company’s Board of Directors approved a 1-for-12 reverse stock split of its common stock.
Key details include:
- Effective Date: March 3, 2026 (12:01 AM ET)
- New Ticker Symbol: MRDN
- New CUSIP: 381098409
- Split Ratio: 1-for-12
The reverse stock split will:
- Reduce outstanding shares from 151,692,749 to 12,641,062
- Reduce authorized shares from 300,000,000 to 25,000,000
- Increase the nominal share price proportionally
According to company leadership, the consolidation is designed to ensure compliance with Nasdaq Listing Rule 5550(a)(2) minimum bid requirements and to strengthen the company’s capital markets positioning.
The reverse split was approved by the board in accordance with Nevada Revised Statutes, without requiring shareholder approval.
Capital Markets Strategy and Institutional Positioning
Company executives described the reverse stock split as a strategic optimization of the capital structure. By consolidating shares, Meridian Holdings aims to:
- Enhance institutional investor appeal
- Align with public gaming industry benchmarks
- Improve liquidity perception
- Support long-term shareholder value creation
The restructuring allows leadership to focus on executing growth initiatives across its online gaming and betting platforms while maintaining Nasdaq compliance.
What This Means for Investors and the Gaming Sector
The rebrand and capital restructuring signal several broader strategic themes:
- Brand-Centric Corporate Identity
Aligning the holding company name with Meridianbet strengthens brand equity and global recognition. - Regulatory and Market Readiness
The streamlined share structure enhances credibility in public markets. - Institutional Accessibility
A higher nominal share price may attract broader institutional participation. - Growth-Focused Execution
With compliance concerns addressed, management can prioritize expansion and operational scaling.
As Meridian Holdings Inc. begins trading under ticker MRDN, the company positions itself as a more consolidated, brand-driven, and capital-efficient international gaming operator.
What is a reverse stock?
https://www.nasdaq.com/articles/what-is-a-reverse-stock-split-and-how-does-it-work
This article explains reverse stock splits and market implications, providing context similar to Meridian Holdings’ restructuring announcement.
The post Golden Matrix Group to Rebrand as Meridian Holdings Inc, Aligning Corporate Identity with Flagship Meridianbet Brand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
QTech Games partners with Wicked to add more magic to its premier platform
Latest News
Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area
Three table games also added to the first and only smoke free gaming space in downtown Las Vegas
To highlight the excitement of its smoke free gaming area, the first and only one in downtown Las Vegas, the Plaza Hotel & Casino has partnered with Vegas Live Casino Network to launch the only live streaming channel dedicated to broadcasting casino play in Las Vegas, seven days a week.
The Plaza has long promoted social media posting by guests and created the smoke free gaming area as a social media friendly space with vibrant backdrops and copyright free music. Now, the Plaza is partnering with Vegas Live Casino Network to be the first Las Vegas property with its own dedicated YouTube channel to broadcast the excitement players are having in its smoke free gaming space at https://www.youtube.com/@VegasLiveCasinoNetwork.
Thanks to the new broadcast stream from Vegas Live Casino Network, guests will be able to subscribe and share the video stream of themselves playing the slots machines or the new table games with friends and family to show the fun they are having at the Plaza.
The broadcast will stream live Sunday through Thursday from 1 p.m. to 7 p.m. and Fridays and Saturdays from 6 p.m. to midnight. To learn more about the live streaming service, watch the launch video for the Vegas Live Casino Network at the Plaza at: youtube.com/watch?v=PfboeigVH_c.
The smoke free gaming space is home to dozens of the industry’s most popular slot machines, and now, the Plaza also added three table games, including blackjack, baccarat, and European roulette. Blackjack will offer bets starting at $25 to $2,000; baccarat will start bets at $25 up to $3,000; and European roulette will be a $200 progressive table. Outside bets: even money is $3,000 maximum and 2-1 is $1,500 maximum bet. The table games will be open from 6 p.m. to midnight daily.
To learn more about the new offerings in the Plaza’s smoke free gaming area visit: plazahotelcasino.com/casino/smoke-free-slots/.
The post Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area appeared first on Americas iGaming & Sports Betting News.
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