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Playtech BGT Sports and Betfred sign SSBT extension

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Long-term deal reflects key role in UK retail’s revitalisation 

Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.

The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.

The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.

A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.

With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:

“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.

“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”

Mark Stebbings, Group Chief Operating Officer at Betfred Group added:

“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”

PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.

To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.

 

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Altenar joins CIBELAE as associate member

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Altenar has joined CIBELAE as an associate member, linking the sportsbook supplier with the Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain and Portugal.

CIBELAE, founded in 1988, promotes collaboration, best practices and responsible gaming standards among public and private operators in the region. The organisation is also a member of the World Lottery Association (WLA).

Altenar said the membership supports its expansion across regulated markets in Latin America and Europe by increasing engagement with institutional stakeholders and providing a platform to contribute to industry dialogue and market development.

Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”

“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”

The post Altenar joins CIBELAE as associate member appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem

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Membership acknowledges provider’s commitment to integrity, collaboration and high standards

Altenar, a leading sportsbook provider, has become a member of CIBELAE – the leading Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain, and Portugal.

Founded in 1988, CIBELAE promotes collaboration, best practices, and responsible gaming standards among public and private operators in the Ibero-American region.

The organisation is a respected member of the World Lottery Association (WLA) and is supported by some of the most established lottery and gaming authorities globally.

The membership marks a strategic step in Altenar’s continued expansion across Latin America and Europe regulated markets, by strengthening the provider’s engagement with key institutional stakeholders. It also provides a valuable platform to contribute to industry-wide dialogue, innovation and the sustainable development of regulated gaming markets.

Ibero-American countries have shown strong growth potential for operators recently, but they also present real challenges, including fragmented regulation, rapidly evolving compliance requirements, and strong localisation demands. Thanks to its flexibility, scalability, and localisation, Altenar’s sportsbook technology helps brands navigate regulatory complexity while staying fully compliant.

Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets.  We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”

“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”

The post Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem appeared first on Americas iGaming & Sports Betting News.

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OpticOdds enhances WNBA player props with The Crowd’s Line AI

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Enhancement provides sportsbooks with fully proprietary, model‑driven WNBA player prop pricing through the OpticOdds API

OpticOdds, the premier provider of real-time sports betting data feeds and trading solutions, has enhanced its WNBA offering through its ongoing partnership with The Crowd’s Line AI (TCL AI), bringing a real-time AI‑driven player prop pricing solution via the OpticOdds API.

The solution provides WNBA player prop lines built entirely from TCL AI’s in‑house models, with no market averaging or consensus dependency. The independent pricing creates a unique signal that allows sportsbooks to offer differentiated WNBA markets.

Each player prop is delivered with full probability distributions and confidence‑adjusted vig, enabling operators to better manage risk, steer action toward higher‑confidence markets, and price alternate lines with greater precision.

The platform combines TCL AI’s machine‑learning engine with OpticOdds’ API and trading infrastructure. Through the integration, clients can access fair value prices, identify mispriced lines and deploy WNBA player props with minimal operational effort.

The update reflects the continued expansion of the WNBA betting market, as growing fan interest and standout player narratives drive increased demand for deeper, more sophisticated wagering markets ahead of the start of the new season.

The enhanced WNBA pricing model builds on OpticOdds’ existing ecosystem, further strengthening its AI-driven pricing capabilities.

Ryan Weinstock, Vice President at OpticOdds, said: “Working with The Crowd’s Line AI to deliver model‑driven WNBA pricing through our API reinforces OpticOdds’ focus on bringing advanced, market‑grade intelligence to developing sports betting markets.

“This enhancement allows us to scale a truly differentiated offering, using our infrastructure to help sportsbooks deploy high‑quality WNBA player prop markets quickly and efficiently.”

Anthony Lage, CEO at The Crowd’s Line, added: “Our continued collaboration with OpticOdds enables us to deliver differentiated WNBA player prop pricing at scale, empowering sportsbooks to attract new users and improve margins with minimal operational lift.

“OpticOdds makes integration seamless, allowing clients to move quickly and confidently in one of the fastest‑growing sports betting markets.”

The post OpticOdds enhances WNBA player props with The Crowd’s Line AI appeared first on Americas iGaming & Sports Betting News.

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