Press Releases
Playtech BGT Sports and Betfred sign SSBT extension
Long-term deal reflects key role in UK retail’s revitalisation
Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.
The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.
The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:
“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.
“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”
Mark Stebbings, Group Chief Operating Officer at Betfred Group added:
“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”
PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.
To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.
EveryMatrix
EveryMatrix expands global lottery footprint with NASPL membership
EveryMatrix has extended its global national lottery reach, and further reinforced its ongoing commitment to the North American market, by becoming a member of the North American Association of State & Provincial Lotteries (NASPL).
NASPL membership reflects the premium provider’s long-term commitment to supporting public-sector lotteries as it expands its presence across the continent and further strengthens its visibility and credibility within the US lottery ecosystem.
Multiple US lotteries are investing or exploring investments in digital technology and omnichannel player engagement, with a focus on responsible gaming, areas in which EveryMatrix has extensive experience and success with large-scale European partners.
The tier-1 turnkey platform technology supplier counts some of Europe’s largest lotteries among its biggest customers and is an established Associate member of both the World Lottery Association (WLA) and European Lotteries (EL).
It joined CIBELAE as an Associate member in August 2025, the official branch of the WLA for 80 Hispanic American speaking countries, including Latin and Central America, Spain, and Portugal.
EveryMatrix has rapidly grown to become one of the most trusted, tier-1 B2B platform technology providers by state lotteries across global regulated markets. It works closely with leading European national lotteries including Veikkaus (Finland), Norsk Tipping (Norway), OPAP (Greece), National Lottery Malta, Danske Spil (Denmark), and Szerencsejáték Zrt. (Hungary).
Nikolina Gabelica, Head of Lottery, EveryMatrix, said: “For EveryMatrix, joining NASPL is about long-term commitment. We work closely with several leading European national lotteries and understand the balance between innovation, regulation, and public responsibility.
“Combined with our broader experience across regulated iGaming markets globally, we bring practical insights and advanced technology to the US lottery community, and we are looking forward to building and further developing meaningful relationships there.”
The post EveryMatrix expands global lottery footprint with NASPL membership appeared first on Americas iGaming & Sports Betting News.
Canada
Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach
Wazdan, the leading-gain focused developer, has launched its partnership with Green Brick Labs (GBL) after taking a series of its titles live with Maverick Games, the established Ontario-based operator.
The deal will see an initial pool of Wazdan’s top-performing releases launch with Maverick Games via an integration from GBL’s seamless aggregation platform, including Mighty Fish
: Blue Marlin, 36 Coins
, Mighty Wild
: Panther Grand Diamond Edition and Mighty Wild
: Gorilla.
Following Wazdan’s recently announced partnership with GBL, the rapidly emerging North American platform provider, the collaboration has now taken its first major steps after going live with Maverick Games with its comprehensive slot portfolio and sportsbook offering.
Wazdan’s immersive titles and engagement-boosting mechanics, featuring the likes of Cash to Infinity
, Sticky to Infinity
and the Hold the Jackpot
bonus game, are set to further elevate Maverick Games’ portfolio as it seeks increased expansion throughout North America.
Wazdan’s latest partnership underlines the studio’s ambitions of continuing to gain ground in regulated iGaming territories worldwide, providing players with state-of-the-art slot experiences.
Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.
“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”
James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.
“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”
The post Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach appeared first on Americas iGaming & Sports Betting News.
Circa Resort & Casino
Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming
The Downtown Vegas Alliance has partnered with the City of Las Vegas to host a Successes & Insights Community Forum focused on the state of downtown gaming and hospitality.
The public event will take place on Wednesday, March 18 at the Las Vegas Civic Center, bringing together key leaders from the city’s gaming and hospitality industry to discuss growth, challenges and future opportunities in downtown Las Vegas.
Event Overview
The forum will begin with welcome remarks from Shelley Berkley, Mayor of Las Vegas. The discussion panel will be moderated by Andrew Woods of the UNLV Center for Business and Economic Research.
Featured Panelists
The panel will include several prominent figures in downtown Las Vegas gaming:
-
Jonathan Jossel – CEO of Plaza Hotel & Casino
-
Chris Latil – General Manager of Golden Nugget Las Vegas
-
Jeff Victor – Vice President at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino
-
Joe Woody – CFO of El Cortez Hotel & Casino
Event Schedule
-
Registration: 4:30 PM
-
Panel Program: 5:00 – 6:00 PM
-
Networking Reception: 6:00 – 7:00 PM
The event is free and open to the public, but registration is required due to limited seating.
Strengthening Downtown Las Vegas
The forum aims to provide valuable insights into the evolving downtown gaming landscape, highlighting the successes of local operators while exploring strategies for continued economic growth and tourism development in the heart of Las Vegas.
For broader coverage on Las Vegas gaming industry developments, see:
https://www.reviewjournal.com/business/casinos-gaming/
The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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