Press Releases
Playtech BGT Sports and Betfred sign SSBT extension
Long-term deal reflects key role in UK retail’s revitalisation
Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.
The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.
The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.
A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.
With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:
“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.
“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”
Mark Stebbings, Group Chief Operating Officer at Betfred Group added:
“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”
PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.
To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.
GGPoker
GGPoker adds Action Voice packs featuring Doyle Brunson and other pros
New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.
GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.
The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”
Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.
The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Action Voice
The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker
GGPoker introduces Action Voice, letting players hear poker icons – including Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and more – call their action at the tables
GGPoker, the World’s Biggest Poker Room, today unveiled Action Voice, a unique feature that gives players the option to replace GGPoker’s standard table announcements with those voiced by some of poker’s most iconic figures. For the first time, players can bet, raise, call, and fold to the voice of ten-time WSOP bracelet winner and back-to-back Main Event champion Doyle Brunson – alongside a growing roster of legends including Daniel Negreanu, Michael “The Grinder” Mizrachi, Kevin Martin, and additional names to be confirmed in the near future.
Action Voice is now available to all GGPoker players, who can select their preferred voice pack in the GGPoker software and hear it call their action while playing their favorite GGPoker games, including cash games, tournaments, and exclusive formats such as All-In or Fold and Spin & Gold.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
To select a new voice from within the desktop software, click on ‘My Page’, then ‘My Action Voice’. Choose your preferred voice by selecting the avatar, click ‘Apply’ and you are ready to hit the tables!
Additional voices will be revealed in the coming weeks as GGPoker rolls out the full Action Voice roster.
The post The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker appeared first on Americas iGaming & Sports Betting News.
Haaland
International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash
Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals
As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals.
Predicting the teams to qualify to the semi-finals (selections from the “To Qualify” market):
- Norway backed by 75% of users to qualify over England
- Argentina favoured by 80% of users to win over Switzerland
- Spain narrowly predicted to come out on top over Belgium with 55% of users’ bets
- France has been selected by 67% of users to pass through Morocco
With regards to two of the biggest surprises of the tournament this far, Brazil’s defeat to Norway and Germany’s elimination by Paraguay, it seems that for Betano users the shock wasn’t that big. In fact, 42% of users had seen Paraguay’s qualification coming, and 45% had predicted Norway getting through Brazil to reach the quarterfinals.
*The data shared has been extracted on the morning of July 8, 2026 from across 18 markets, excluding the UK. The international data sources may vary according to betting option availability per market.
The post International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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