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Playtech BGT Sports and Betfred sign SSBT extension

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Long-term deal reflects key role in UK retail’s revitalisation 

Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Betfred.

The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK.

The extension of the successful partnership reflects the growing customer demand for PBS’ award-winning SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year-on-year.

A host of exciting new content and unique features will ensure they deliver the latest sporting events and information direct to shop customers, alongside thousands of pre-match and in-play betting opportunities.

With Betfred customers able to enjoy more live action, comprehensive stats and a wider range of betting markets than ever, Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy at Playtech BGT Sports, said:

“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs.

“With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop user experience available on the market.”

Mark Stebbings, Group Chief Operating Officer at Betfred Group added:

“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.

“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”

PBS is set to unveil its latest innovative products and features designed to boost both customer engagement and revenue for retail operators at next month’s ICE 2020.

To view PBS’ complete armoury of engaging content and customer-friendly tools, visit Playtech BGT Sports on stand N6-140 at London’s ExCeL conference centre.

 

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ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

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ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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R. Franco Digital releases fighting game-themed slot Spin Fighters

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R. Franco Digital has released Spin Fighters, a new slot title inspired by classic one-on-one fighting video games, the supplier said on 7th July 2026.

The game opens with a character selection screen where players choose two contenders. R. Franco Digital said the core mechanic ties winning spins to “upper icons”, with the icon direction determining which fighter takes damage, reducing a health bar.

According to the company, each winning line triggers an attack. When a character’s health reaches zero, a respin is activated with special reels that offer a chance to recover. If the fighter is eliminated, a new character steps in, and the winning fighter earns a multiplier based on the number of opponents defeated.

The slot also includes a bonus round triggered by landing three Scatter symbols. In the feature, the chosen fighter faces a punch bag and can deliver hits worth up to 100x the stake each.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Spin Fighters evokes the nostalgia players feel for classic console combat games, with clever mechanics that deliver exciting, action‑packed gameplay. Once again, we’re giving players meaningful choices through character selection, and we’re confident this title will resonate with players around the world.”

The post R. Franco Digital releases fighting game-themed slot Spin Fighters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO strengthens Latin American presence with Betano Colombia launch

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The Swedish gaming giant confirms its industry leading portfolio of games now available in Colombia with Betano for the first time

Play’n GO, the world’s leading casino entertainment provider, has further expanded its presence in Latin America after going live with Betano, the premium online sports betting and gaming brand owned by Kaizen Gaming, one of the world’s leading GameTech companies.

The partnership covers Colombia, one of the region’s most established and trusted regulated markets.

The launch sees Betano Colombia roll out the full Play’n GO portfolio to its players. This includes some of the studio’s most iconic and popular titles, such as Book of Dead and Reactoonz, alongside a wide range of premium content designed to deliver world-class entertainment in regulated environments.

The launch reinforces Play’n GO’s strategic focus on regulated markets and is another significant milestone in its ongoing growth across Latin America.

Colombia continues to be a key market for Play’n GO, widely regarded as one of the most stable and mature regulated jurisdictions in the region. The launch with Betano ensures that more players than ever before in the country will have access to the company’s diverse and high-performing content portfolio.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO strengthens Latin American presence with Betano Colombia launch appeared first on Americas iGaming & Sports Betting News.

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