Eastern Europe
WePlay! Esports Hosted the Most Successful Minor in the History of DPC
The tournament finale was simultaneously watched by over 233 thousand spectators.
One of the keys to the success of WePlay! Bukovel Minor 2020 was the stellar performance of the team. We used new technologies and had no creative limits. Everyone who worked on the event loves esports, and judging by the results and feedback the viewers felt it” — shares WePlay! Esports General Manager Oleg Humeniuk.
At the peak of popularity during the Grand Finals, where Nigma defeated Royal Never Give Up, over 233 thousand viewers were following the games concurrently.
“WePlay! Bukovel Minor 2020 brought together the strongest player lineup in the history of DPC Minors. We are grateful to the participants for the unforgettable matches and the professionalism displayed during the tournament” — said WePlay! Esports Dota 2 Lead Vitaliy “Nexius” Bozhko.
On average, over 93 thousand viewers followed each match of the tournament. Broadcasts on various streaming platforms and via DotaTV scored over 5 million hours of watching. The viewers were enjoying far more than just the game content.
“When the viewers send sincere positive feedback, ask to play the content again and then share it online, the partner integrations are most effective. The content we created with Pepsi, and for McDelivery had this type of response” — shares WePlay! Esports Business Development Director Dmitry Karpenko.
WePlay! Tug of War: Mad Moon is the next Dota 2 event organized by the company. This $300 000 tournament will take place between January 09 and 12 in Kyiv, Ukraine.
Source: WePlay! Esports Press Office
Eastern Europe
ELA Games reports 244.52% active user growth in Romania
Supplier links the uplift to classic-style slots with modern features, including Joker Winpot, as bet counts rise 239.74%.
ELA Games says it has expanded in Romania after rolling out titles that pair classic slot aesthetics with modern gameplay features.
The supplier reported a 244.52% increase in active users in Romania and a 239.74% rise in bet counts. The company attributed the performance to what it described as a “natural path” for traditional players to move into more feature-led play.
Marharyta Yerina, Managing Director of ELA Games, said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games did not disclose the timeframe for the reported increases, which operators it works with in Romania, or how the metrics were calculated.
The post ELA Games reports 244.52% active user growth in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
FeedConstruct locks up exclusive Romanian football data and streaming rights
Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.
FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.
FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.
The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.
Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.
The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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