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UltraPlay marks its 10-year anniversary at ICE London

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Advanced betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map.

Mario Ovcharov, CEO of UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization.  After a decade of steady progress, we are now looking forward to the new perspectives, opportunities, and partnerships, to begin at ICE London and forward.”

At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.

“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines, and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.

Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated with the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Combining AI and human traders’ interaction, UltraPlay’s eSports live solution helps companies increase retention rates.

Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.

Online casino portfolio and live casino opportunities will be presented with more game titles from the leading providers in the sector.  All brands ready to implement crypto payment options on their websites can meet with the UltraPlay’s team and discuss potential partnerships.

UltraPlay’s dedicated team will welcome all interested to step further and be part of the company’s story of success, at booth S2-245.

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PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE

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Pragmatic Play, a leading iGaming content supplier, has launched Gates of Olympus Roulette, a live casino experience that merges classic roulette with thrilling slot-action, delivering a game show truly fit for the gods.

Set in a temple-inspired studio with a marble-encased roulette wheel at its centre, the game immerses players in a Grecian fantasy world, complete with striking visuals, dramatic sounds, and charismatic presenters.

Each spin offers the chance to hit a Bonus Number and up to seven Lucky Numbers, carrying multipliers of 50x–250x to boost straight-up bets. The Super Booster feature further amplifies wins by multiplying the Bonus and selected Lucky Numbers 2x–10x, enabling potential payouts of up to 2,500x in the base game and 10,000x in the bonus round.

Landing the Bonus Number triggers the Gates of Olympus bonus game, where Zeus presides over a 6×5 slots grid. Starting with 15 spins, players win whenever 8–12+ matching symbols appear anywhere on the reels. Multipliers up to 500x can strike randomly on any spin or tumble, and three or more scatters award five additional spins.

Following the success of Sweet Bonanza CandyLand, which brought the iconic Sweet Bonanza slot to live casino audiences, Gates of Olympus Roulette underscores Pragmatic Play’s expertise in transforming beloved slot IPs into cross-vertical live experiences. The launch complements recent game show hits like Money Time and Mega Roulette 3000.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Gates of Olympus Roulette is a spectacular addition to our portfolio, bringing one of our most celebrated IPs into the live casino spotlight. The epic studio design, dynamic roulette-slot fusion, and immersive Grecian theme showcase Pragmatic Play’s commitment to creating truly standout player experiences.”

The post PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Prime Casino launches ultimate VIP Football Experience

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Online casino Prime Casino is giving players the chance to win a once-in-a-lifetime VIP Football Experience in the USA this summer.

Running now until 7 June 2026, new players who deposit a minimum of £10 will receive 155 free spins on Football Cash Collect and can participate in freeroll tournaments and raffles, all leading to the ultimate football prize.

VIP Treatment Stateside

With international football heating up, 48 teams will compete across Canada, Mexico, and the USA. Winners of Prime Casino’s VIP Football Experience will enjoy a guest pass, quarter-final match tickets, VIP hospitality, covered accommodation, and flight contributions.

England, second favourites to replicate their 1966 triumph, face Croatia, Ghana, and Panama in the group stage, with a potential quarter-final against Brazil looming. Scotland will also compete, starting against Haiti before facing Morocco and Brazil.

Play for Prizes

Eligible players can join a series of freeroll tournaments and raffles, featuring prizes including cash, free spins, and the headline VIP Football Experience.

Freeroll Tournament Prizes:

  • 1st: VIP Football Experience
  • 2nd: £1,500 cash (TV prize)
  • 3rd: £1,000 cash (Free Pizza for a Year)
  • 4th–100th: 150 free spins
  • 101st–200th: 125 free spins
  • 201st–300th: 100 free spins
  • 301st–400th: 60 free spins
  • 401st–500th: 40 free spins
  • 501st–600th: 25 free spins
  • 601st–650th: 15 free spins

Raffle Prizes:

  • 1st: VIP Football Experience
  • 2nd: £1,500 cash
  • 3rd: £1,000 cash

Full terms and conditions: Prime Casino Football Experience
18+ GambleAware.org

Dom Aldworth, Head of Brand Marketing at Kinetic Digital, said:
“Football remains one of the most exciting engagement drivers for our players. This campaign combines a strong welcome offer with ongoing tournaments and the chance to win a VIP football trip, giving multiple ways to get involved. At Prime Casino, we focus on creating standout experiences that players genuinely value, and this promotion is a perfect example.”

The post Prime Casino launches ultimate VIP Football Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis

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Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.

Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.

The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.

Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.

With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.

Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.

The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.

The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.

Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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