Press Releases
UltraPlay marks its 10-year anniversary at ICE London
Advanced betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map.
Mario Ovcharov, CEO of UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization. After a decade of steady progress, we are now looking forward to the new perspectives, opportunities, and partnerships, to begin at ICE London and forward.”
At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.
“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines, and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.
Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated with the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Combining AI and human traders’ interaction, UltraPlay’s eSports live solution helps companies increase retention rates.
Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.
Online casino portfolio and live casino opportunities will be presented with more game titles from the leading providers in the sector. All brands ready to implement crypto payment options on their websites can meet with the UltraPlay’s team and discuss potential partnerships.
UltraPlay’s dedicated team will welcome all interested to step further and be part of the company’s story of success, at booth S2-245.
Allwyn
National Lottery starts UK Powerball sales ahead of £300m first draw
The National Lottery has started selling tickets for Powerball in the UK, with the first draw set for Thursday 23 July 2026 and an estimated £300 million jackpot. Allwyn, operator of The National Lottery, said tickets are available online via The National Lottery app and in retailers nationwide, priced at £4 per line.
Allwyn said the first UK Powerball ticket was sold at Sewell On The Go in Pocklington, York shortly after 5am, and the first online ticket was purchased via The National Lottery App by a player in Brighton at 5.54am. Players can buy tickets for the first draw until 11.55pm on Wednesday 22 July, with the draw taking place at around 4am UK time.
Powerball is launching in the UK in partnership with the Multi-State Lottery Association (MUSL), the non-profit association owned and operated by its member lotteries. Allwyn said 48 US-based lotteries currently participate in Powerball, and UK draws will take place three times a week (Tuesdays, Thursdays and Sundays) from the Powerball studio in Florida.
Under the UK version, players choose five main numbers from 1 to 69 and one Powerball number from 1 to 26 (or opt for a Lucky Dip). Allwyn said UK winners of the shared jackpot are paid over 30 years. The UK game also adds a ‘Match 2 main numbers’ prize tier exclusive to UK players, with a fixed £8 prize, while the ‘Match 5 main numbers’ tier offers a fixed £1 million.
Allwyn cited new research of 2,000 UK adults suggesting large jackpots could influence consumer intentions around spending and giving. Andy Carter, Senior Winners’ Advisor at Allwyn, said: “I’ve seen first-hand how a big win can transform lives. But when people start imagining jackpots in the hundreds of millions of pounds, the conversation changes.
“People move beyond buying a bigger house or taking a dream holiday and start thinking about making a difference, whether that’s supporting loved ones, helping their local community, backing a cause they care about or turning a lifelong dream into reality.
“Powerball Money brings a whole new level of possibility to UK players. It’s a chance to win the biggest jackpot ever offered through The National Lottery and to dream bigger than ever before.”
The post National Lottery starts UK Powerball sales ahead of £300m first draw appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
elk studios
PokerStars Casino adds ELK Studios’ Quackers as sixth 2026 Slotlist pick
PokerStars Casino has added ELK Studios’ Quackers as the sixth release in its 2026 The Slotlist series, positioning the title as the featured slot on the operator’s Casino tab.
Quackers is a 6 column, 6 row slot with a stated maximum win of up to 10,000x the player’s bet. ELK Studios said the game includes a global multiplier, wilds, symbol multipliers, a bonus, and a super bonus.
According to the companies, players can access the Coin Game by collecting 20 coins, with additional rewards delivered through coins, chests and multipliers. Three Bonus symbols trigger an 8×8 Bonus Game, while landing a Super Bonus symbol activates the Super Bonus, which starts with all ducks on the grid. The game also includes ELK’s X-iter
feature, offering five game modes ranging from a 2.5x bet option “with more than three times the chance to trigger the bonus” to a 500x bet Super Bonus.
“We’re delighted to see Quackers featured in PokerStars Casino’s The Slotlist this month,” said Daniel Rydh, Senior Product Owner at ELK Studios. “Our goal with Quackers was to create a game that’s easy to pick up but continues to surprise players over time. The game combines personality with rewarding features and distinctive graphics, animations, and sound that we believe players will enjoy discovering.”
“Every title in The Slotlist is carefully chosen to give players something memorable, from innovative features and striking visuals, to immersive gameplay,” said Ed Fogarty, Associate Director of PokerStars Casino Commercial. “Quackers embodies exactly that. From its distinctive duck characters to its variety of features, rewarding bonus mechanics, and impressive win potential, it’s a fantastic addition to this month’s The Slotlist, and we’re delighted to bring it to our players.”
The post PokerStars Casino adds ELK Studios’ Quackers as sixth 2026 Slotlist pick appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Backseat Gaming
Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal
Aggregator adds high-volatility slots including Hades Harvest, Deep Sea Mafia and Radiate to its operator network.
Hub88 has added Backseat Gaming and sister studio Clutch Gaming to its supplier network via a double integration deal, expanding the content available to operators on its aggregation platform.
The integration makes a number of titles available through Hub88, including Hades Harvest, Deep Sea Mafia and Radiate. Hub88 positioned the move as a way to broaden its catalogue with high-volatility content.
Ollie Castleman, Managing Director at Hub88, said: “Backseat Gaming and Clutch Gaming bring a level of craft and personality that stands out.
“By choosing both complementary studios run by the same team, our partners gain the flexibility to reach different player preferences. With both brands already making a splash in the industry, we’re sure this content will become an unmissable addition to lobbies.”
Debbie Cooper, Head of Commercial Operations at Backseat Gaming, said: “Partnering with Hub88 marks an exciting next step for Backseat Gaming and Clutch Gaming as we look to expand our reach across the iGaming industry.
“Hub88’s proven aggregation platform and extensive operator portfolio give us the ideal network to get our content in front of new audiences quickly and efficiently. We’re excited to work alongside their team and bring our game content to their partners.”
The studios said they plan to release one game per week from each provider, with both brands managed by the same team and positioned to target different player tastes.
The post Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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