Industry News
UltraPlay marks its 10-year anniversary at ICE London
Advanced betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map.
Mario Ovcharov, CEO of UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization. After a decade of steady progress, we are now looking forward to the new perspectives, opportunities, and partnerships, to begin at ICE London and forward.”
At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.
“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines, and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.
Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated with the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Combining AI and human traders’ interaction, UltraPlay’s eSports live solution helps companies increase retention rates.
Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.
Online casino portfolio and live casino opportunities will be presented with more game titles from the leading providers in the sector. All brands ready to implement crypto payment options on their websites can meet with the UltraPlay’s team and discuss potential partnerships.
UltraPlay’s dedicated team will welcome all interested to step further and be part of the company’s story of success, at booth S2-245.
iGaming Real Talk
iGaming Real Talk WhatsApp community passes 500 members
Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.
iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.
The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.
Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.
Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”
iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.
Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z
The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8 Tech
GR8 Tech updates casino bonuses, tournaments and integrations ahead of World Cup traffic
Supplier says new bonus targeting, parallel tournaments and faster content delivery aim to convert sportsbook spikes into casino revenue.
GR8 Tech says it has updated its casino product ahead of anticipated World Cup-driven traffic, focusing on bonus tools, tournament mechanics, content delivery and provider feature integrations.
“A World Cup can bring a lot of new traffic, but that traffic only matters if you give players a reason to stay,” said Lusine Khudaverdyan, Head of Casino at GR8 Tech. “For casino, that means more flexible bonuses, engaging tournaments, strong content coverage, and provider features that help operators convert interest into repeat play.”
On bonuses, the company said it has introduced product-level wagering that lets operators target promotions across slots, live casino and instant games, or combine categories. On tournaments, GR8 Tech said operators can now use the same game across multiple parallel tournaments and allow players to join more than one at the same time.
GR8 Tech said it works with more than 200 casino providers and is investing in infrastructure to speed up content delivery. The company said new provider-specific content delivery solutions can be implemented in about 1 to 2 weeks, and that it is adding roughly a dozen integrations per quarter. It also pointed to a roadmap aligned with demand trends including instant and mini-game formats, which it said are relevant for crypto-oriented brands and younger audiences.
Beyond game access, GR8 Tech said its roadmap is prioritizing integration of provider features it believes can impact engagement, retention and GGR, with the aim of reducing gaps between provider capabilities and what operators can activate on the platform.
The post GR8 Tech updates casino bonuses, tournaments and integrations ahead of World Cup traffic appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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