Industry News
BetBlocker receives first corporate donation
UK based Responsible Gambling BetBlocker is very pleased to announce that they have received their first corporate donation from within the remote gambling industry. CasinoGuide.co.uk have set a high bar with a significant donation to help the BetBlocker project continue to grow and improve.
Charity Trustee and Manager of BetBlocker, Duncan Garvie, had this to say about CasinoGuide’s donation:
“Having invested years of work and significant capital in developing the BetBlocker project, it is absolutely wonderful to see other parties within the industry take notice of the project and feel that it is worthy of their support.
What makes CasinoGuide’s actions even more special is the nature of their business. Unlike UK licensed operators who have a license based obligation to make a contribution to a relevant Responsible Gambling based charity on an annual basis, CasinoGuide are an affiliate site and are subject to no obligations to make any donation whatsoever. We had fully anticipated that operators would become enthusiastic partners as the project developed and the industry became more aware of the tool we are offering, but I’m personally bowled over that it has been an affiliate to step forward first. The lack of any requirement or expectation to make such a donation differentiates their actions and defines this action as truly charitable.
With their donation CasinoGuide have set a standard for the affiliate industry. They have demonstrated that there are affiliates out there that are actively invested in minimising the harm that can be done to vulnerable players via gambling and shown themselves to be a credit to their community.”
This donation qualifies CasinoGuide display the BetBlocker Gold tier Donation Seal. The seal will link to a verification page on the BetBlocker domain ensuring that players can always confirm that these seals are being displayed legitimately wherever they are found.
Alex Tester, Project Manager of CasinoGuide had the following to say about their donation:
“At CasinoGuide, we believe that the service we provide carries an inherent responsibility to promote responsible gambling behaviour. We are therefore delighted to be the first corporate donor for BetBlocker, thereby assisting in the further development of an extremely valuable tool available across several platforms free of charge.”
BetBlocker will be investing this donation in upgrading some functionality of their iOS app to make the restriction more robust and harder to bypass. The iOS platform has always represented a more challenging environment to implement this type of restriction on due to limitations that Apple enforce on app developers, but we are confident that the latest round of updates will significantly improve the app and make it the strongest blocker for this platform available on the market.
If your organisation would like to consider making a donation you can contact BetBlocker at [email protected].
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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