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EvenBet Gaming launches new poker network for South America

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Leading online gaming software developer EvenBet Gaming has rolled out a new poker network across South and Latin America, breathing fresh life into the vertical for loyal and largely untapped audiences across the region’s emerging markets.

This breakthrough launch enables EvenBet’s growing group of operator-partners to target players in established igaming jurisdictions, such as Colombia, with further expansion soon to follow across Peru, Argentina and Brazil. Early adopters, including Apuesta Rapida, MiJugada and online casino JugarPrimero, have already been impressed by EvenBet’s world-class omnichannel platform, which offers over 32 different games types.

Eight standalone poker rooms and casino operators have joined the new network, with several more deployments scheduled for January alone. Featuring individual online poker projects, alongside existing casino and sportsbook partners, the network’s flexibility is generating proven traction across the igaming spectrum, with everyone from start-ups to established operators already successfully integrated.

EvenBet’s state-of-the-art technology and functionality allow for a simple API integration, with other features including a seamless wallet and a full user database, all founded on a continually upgraded and localised UI. In addition, EvenBet poker rooms have a flexible front end which allows them to be customised to any operator’s specific branding.

Dmitry Starostenkov, EvenBet Gaming CEO, said: “This landmark launch puts the exclamation mark on a year of highlights for EvenBet. The new network seamlessly scales and fits with all types of project – for example, increasing revenue for existing casinos, while also providing sufficient liquidity for any new players on the market. It’s an exciting and ambitious mission, as we bid to become the number-one poker software supplier for South and Latin America, especially as regulation rolls out in countries like Peru, Argentina and Brazil. Our first operators are already up and running with their poker room, while the initial feedback that we’ve received at summits, such as SAGSE Buenos Aires, has been hugely encouraging.

“We’ve recently reached another milestone with over 80 clients’ projects now active worldwide across established and emerging markets, demonstrating a remarkable 400% growth rate in just three years and optimising the vertical for a huge continent of loyal and enthusiastic poker players. It all underscores our determination to diversify both the product and platforms of industry leaders across the globe, boosting engagement and retention for operators as we go.

“When you base much of your business model around emerging markets, a key focus for us at EvenBet, flexibility and localisation remain the cornerstones. I firmly believe poker to be the most attractive and reliable game for driving improved dwell-time, comparing favourably with other casino, slots and table games through its inherent reliance on genuine skill, wit and knowledge. These unique attributes will also serve to attract the next generation of poker players.

“Poker is a proven cross-channel tool, enriched by EvenBet’s exciting multi-format gameplay, which is benefitting operators across the globe. With so much core technological evolution already behind us, we now look forward to growing in accordance with those advances. ICE London is our next stop on the conference circuit and we look forward to catching up with existing partners and meeting new clients with whom we can broaden our mutual horizons. Come visit us at stand S3-200.”

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Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership

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The Professional Fighters League (PFL) today announced a strategic agreement with Sportradar for global betting data and betting streaming rights, marking a major evolution in how fans engage and experience the excitement of the PFL.

The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar are delivering one of the most advanced and integrated betting ecosystems available in professional mixed martial arts.

The distribution of PFL betting content and AV content to Sportradar’s global network of 800 sportsbook operators creates additional opportunities for the League to engage with fans worldwide and opens new revenue generating opportunities.

Sportradar’s access to official PFL data fuels a comprehensive range of in-play betting markets, including innovative next generation solutions such as the League’s first-ever official real-time betting product to unlock live wagering opportunities during fights.

Furthermore, Sportradar distributes the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This allows operators to offer live PFL fights within regulated betting environments, driving increased visibility for the league and incremental betting engagement across global markets.

“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”

Strategically, the partnership supports revenue growth, drives increased betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a central role in expanding the PFL’s audience and commercial footprint heading in 2026 and beyond.

The post Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership appeared first on Americas iGaming & Sports Betting News.

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RLX Gaming expands US reach through Fanatics Casino launch

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RLX Gaming, the iGaming aggregator and supplier of unique content, has successfully launched its comprehensive content portfolio with Fanatics Casino in the United States.

RLX Gaming’s extensive library of in-house and third-party titles is now available to Fanatics Casino players in New Jersey and Pennsylvania, following a soft launch in the Keystone State.

Top-performing RLX Gaming slots including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby have been rolled out, alongside a wide selection of other releases from some of the industry’s most creative studios.

Fanatics Casino is available in Michigan, New Jersey, Pennsylvania and West Virginia on iOS and Android and offers players a chance to explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

The latest pivotal partnership reaffirms RLX Gaming’s dedication to providing dynamic, global-ready content that drives innovation in the online casino sector.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America.

“Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”

Kieron Shaw at Fanatics Casino, added: “We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Americas iGaming & Sports Betting News.

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Belatra celebrates 33rd anniversary at SiGMA South America

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Belatra Games, the specialist online slots developer, is marking its 33rd anniversary at this year’s SiGMA South America, taking place in São Paulo, Brazil, where the company will welcome partners, clients, and industry friends to celebrate the milestone at Booth M70.

The event provides the perfect backdrop for Belatra to reflect on more than three decades of innovation in the global iGaming industry. Since its founding, the company has earned a reputation for creating engaging and immersive gaming experiences, powered in part by long-standing partnerships across international markets.

Visitors to the Belatra stand will have the chance to meet the LatAm team based in Buenos Aires, led by Head of Accounts LatAm Lucila M. Barletta, and discover more about the company’s latest titles and the opportunities emerging across LatAm. Members of Belatra’s European team will also be present in São Paulo to celebrate the milestone together with partners and guests.


To mark the occasion, Belatra will also host a special stand celebration, inviting guests to raise a glass with the team while taking part in an exclusive booth giveaway featuring a selection of prizes.

Celebrations will take place during the exhibition at Booth M70 at the Transamérica Expo Center, where Belatra is excited to welcome industry partners and celebrate 33 years of innovation together.

Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”

The post Belatra celebrates 33rd anniversary at SiGMA South America appeared first on Americas iGaming & Sports Betting News.

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