Industry News
Microgaming kicks off 2020 with a wealth of January game releases
Microgaming has revealed details of its latest drop of action-packed exclusive new games designed to excite and entertain players.
Throughout January, Microgaming will launch an array of exclusive new titles developed by its roster of independent studios and game development partners.
The new year begins with a trip to ancient Egypt in Book of Atem, developed exclusively by All41 Studios. Players can unlock the mysteries of the pharaohs in this five-reel, 10-payline slot featuring free spins with expanding symbols. The magical book symbol acts as both a wild and scatter in this dynamic game offering excellent win potential up to 5,000x the initial bet. With classic Egyptian music and graphics, Book of Atem revealed its ancient secrets on 7 January.
East Asian riches await in Double Lucky Line by Just For The Win, featuring vivid visuals and a feast of features. Set to launch exclusively to Microgaming operators on 14 January, this five-reel, 17-payline slot is home to several double symbols, including pairs of dragons, frogs and turtles. The ever-present Double Lucky Line feature ensures that only double symbols land on the centre reel, thereby optimising win potential during normal gameplay. Rounding out the game’s features are Random Wilds and free spins, with Lucky Wilds awarding further free spins and unlocking extra double symbol positions throughout the reel set.
Triple Edge Studios take players on a safari in African Quest, a five-by-four reel, 1,024 ways online slot including Hyperspins™, Microgaming’s strategic paid respin mechanic, which previously featured in Break da Bank Again Respin. Players join the search for Kubwa, the high-paying stacked lion symbol ready to roar out majestic rewards. Gathering three or more scatter symbols awards free spins in which players have the chance to select their desired free spin and multiplier option. During free spins, the wild symbol awards a multiplier, which can potentially result in up to a 64x multiplier if more than one multiplier lands. Embark on this African adventure on 21 January and set your sights on magnificent rewards.
Microgaming’s fourth exclusive release in January is The Incredible Balloon Machine™ by Crazy Tooth Studio. Taking flight on 28 January, this whimsical and innovative game features WiNCREASE™, multipliers up to 10x, and a rewarding Pick Bonus feature, in which players can inflate colourful balloons against a dreamy sky to reveal lofty rewards – provided they collect them before the balloons pop!
Providing access to an industry-leading portfolio of exclusive content and top-performing partner games, Microgaming is set to deliver dozens of exciting new titles in 2020.
“Microgaming’s January titles are representative of the variety and quality that will be rolled out throughout 2020. The mechanics of these feature-rich exclusive games combine with innovative new designs to create a thrilling gameplay experience for all players. The year ahead is shaping up to be very exciting as we add new games to Microgaming’s progressive jackpot network, take on new adventures with some of our favourite characters, and continuously debut exclusive games with new and dynamic themes.” – James Buchanan, Director of Global Operations at Microgaming.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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