Industry News
Microgaming kicks off 2020 with a wealth of January game releases
Microgaming has revealed details of its latest drop of action-packed exclusive new games designed to excite and entertain players.
Throughout January, Microgaming will launch an array of exclusive new titles developed by its roster of independent studios and game development partners.
The new year begins with a trip to ancient Egypt in Book of Atem, developed exclusively by All41 Studios. Players can unlock the mysteries of the pharaohs in this five-reel, 10-payline slot featuring free spins with expanding symbols. The magical book symbol acts as both a wild and scatter in this dynamic game offering excellent win potential up to 5,000x the initial bet. With classic Egyptian music and graphics, Book of Atem revealed its ancient secrets on 7 January.
East Asian riches await in Double Lucky Line by Just For The Win, featuring vivid visuals and a feast of features. Set to launch exclusively to Microgaming operators on 14 January, this five-reel, 17-payline slot is home to several double symbols, including pairs of dragons, frogs and turtles. The ever-present Double Lucky Line feature ensures that only double symbols land on the centre reel, thereby optimising win potential during normal gameplay. Rounding out the game’s features are Random Wilds and free spins, with Lucky Wilds awarding further free spins and unlocking extra double symbol positions throughout the reel set.
Triple Edge Studios take players on a safari in African Quest, a five-by-four reel, 1,024 ways online slot including Hyperspins™, Microgaming’s strategic paid respin mechanic, which previously featured in Break da Bank Again Respin. Players join the search for Kubwa, the high-paying stacked lion symbol ready to roar out majestic rewards. Gathering three or more scatter symbols awards free spins in which players have the chance to select their desired free spin and multiplier option. During free spins, the wild symbol awards a multiplier, which can potentially result in up to a 64x multiplier if more than one multiplier lands. Embark on this African adventure on 21 January and set your sights on magnificent rewards.
Microgaming’s fourth exclusive release in January is The Incredible Balloon Machine™ by Crazy Tooth Studio. Taking flight on 28 January, this whimsical and innovative game features WiNCREASE™, multipliers up to 10x, and a rewarding Pick Bonus feature, in which players can inflate colourful balloons against a dreamy sky to reveal lofty rewards – provided they collect them before the balloons pop!
Providing access to an industry-leading portfolio of exclusive content and top-performing partner games, Microgaming is set to deliver dozens of exciting new titles in 2020.
“Microgaming’s January titles are representative of the variety and quality that will be rolled out throughout 2020. The mechanics of these feature-rich exclusive games combine with innovative new designs to create a thrilling gameplay experience for all players. The year ahead is shaping up to be very exciting as we add new games to Microgaming’s progressive jackpot network, take on new adventures with some of our favourite characters, and continuously debut exclusive games with new and dynamic themes.” – James Buchanan, Director of Global Operations at Microgaming.
appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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