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Blueprint and Majestic Bingo announce Alphamax deal ahead of EAG

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Mark Jepp, MD, Majestic Bingo

 

2020 has opened with a flourish for Majestic Bingo’s growing customer base following the conclusion of a deal with Blueprint Operations which has seen the Gauselmann owned brand’s Alphamax Cat C cabinet installed across Majestic’s 16 club estate which stretches from Castleford to Canvey Island and Caernarfon to Camborne.  One of the UK’s largest operators of retail bingo has invested in the Alphamax after it was unveiled to the industry at October’s ACOS event held at Olympia.

Commenting on the investment, Mark Jepp, Managing Director at Majestic said: “Our mission is to deliver authentic and compelling bingo experiences to our players and that includes our Category C offering. With a large proportion of machine play taking place in the intervals it’s important that our product selection not only stands out but also has the ability to engage with players by delivering compelling, socially responsible low stake gaming entertainment.

The Alphamax cabinet and the content pipeline ticks all of those boxes and I am looking forward to an exciting 2020 working alongside Blueprint. I am delighted that our customers are starting the New Year with access to what is some of the industry’s most compelling low stake gaming content.”

Nicola Wallbank, Head of Corporate Accounts at Blueprint stated: “We are thrilled to confirm this business win with Majestic, widely regarded as one of the most progressive brands in retail bingo. Bingo players have a high visit frequency and they tend to be very loyal to their club which means that machines have to engage over the long term. Machine income is key to the bingo business model and as we’ve said on numerous occasions – there’s no place for second best. In 2020 Blueprint will have a sharp focus on the bingo sector and we look forward to working with dynamic brands such as Majestic in order to bring more bingo centric machines to market.”

The fulfilment of an intensive 12-month R&D programme, the Alphamax combines outstanding design credentials with the latest high definition end-to-end screens alongside advanced technical features including the Merkur MD100 note recycler.

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Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

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CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Soft2Bet launches MEGA Shoot World Cup gamification engine

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Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead

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Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.

In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”

Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.

Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.

Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.

The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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