Industry News
Blueprint and Majestic Bingo announce Alphamax deal ahead of EAG
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2020 has opened with a flourish for Majestic Bingo’s growing customer base following the conclusion of a deal with Blueprint Operations which has seen the Gauselmann owned brand’s Alphamax Cat C cabinet installed across Majestic’s 16 club estate which stretches from Castleford to Canvey Island and Caernarfon to Camborne. One of the UK’s largest operators of retail bingo has invested in the Alphamax after it was unveiled to the industry at October’s ACOS event held at Olympia.
Commenting on the investment, Mark Jepp, Managing Director at Majestic said: “Our mission is to deliver authentic and compelling bingo experiences to our players and that includes our Category C offering. With a large proportion of machine play taking place in the intervals it’s important that our product selection not only stands out but also has the ability to engage with players by delivering compelling, socially responsible low stake gaming entertainment.
The Alphamax cabinet and the content pipeline ticks all of those boxes and I am looking forward to an exciting 2020 working alongside Blueprint. I am delighted that our customers are starting the New Year with access to what is some of the industry’s most compelling low stake gaming content.”
Nicola Wallbank, Head of Corporate Accounts at Blueprint stated: “We are thrilled to confirm this business win with Majestic, widely regarded as one of the most progressive brands in retail bingo. Bingo players have a high visit frequency and they tend to be very loyal to their club which means that machines have to engage over the long term. Machine income is key to the bingo business model and as we’ve said on numerous occasions – there’s no place for second best. In 2020 Blueprint will have a sharp focus on the bingo sector and we look forward to working with dynamic brands such as Majestic in order to bring more bingo centric machines to market.”
The fulfilment of an intensive 12-month R&D programme, the Alphamax combines outstanding design credentials with the latest high definition end-to-end screens alongside advanced technical features including the Merkur MD100 note recycler.
Industry News
Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision
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Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.
“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
Industry News
BetBlocker Launches Italian Version of its App
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BetBlocker has launched the Italian version of its app.
“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.
“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”
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Industry News
IGT Achieves Improved ESG Score from FTSE Russell
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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
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