Press Releases
Leading provider, Digitain, prepares to stake claim as world’s favourite software partner
Leading platform provider Digitain is gearing up to showcase its full portfolio of 2020 trading tools and products at this year’s ICE London in February.
The supplier’s state-of-the-art sportsbook platform is set to take center stage at stand S2-350 from 4-6th February 2020, with its team on hand to advise delegates on its ground-breaking strategies, products, and trading tools in store for 2020.
Tailor-made for the demands of live betting in a diverse legislative landscape, Digitain’s comprehensive package of solutions received multiple awards in 2019 for its operational excellence, including the RGW, CEEGC, BEGE and EGR Awards.
Providing an intuitive multi-lingual, multi-currency, customizable interface that can be easily integrated, Digitain’s unique APIs allow for a bespoke service with both new and existing platforms for online and land-based operators, wherever they are on the continent.
In total, Digitain’s sportsbook powers over 100 global partners’ betting operations, covers 65 sports, 7,500 leagues, and offers more than 3,000 markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).
Demonstrating its growing global leadership and latest strategies, its delegates will be spearheaded by Digitain’s senior leadership team, including the company’s CCO, Suren Khachatryan.
Commenting on the company’s agenda for the conference, Suren Khachatryan, CCO at Digitain said: “As we’ve seen from our record-breaking year in 2019, more and more operators are choosing Digitain to power their sportsbook – and I’m delighted to see our team going from strength-to-strength in every market they operate.
“ICE London is far and above one of the industry’s leading shows, and we can’t wait to showcase our sports and casino technology to show why we plan to be the world’s leading software partner by the close of 2020.”
For a full list of products and services set to be showcased, please visit: https://digitain.com/products/
Booming Games
Booming Games releases Sacred Buffalo
Booming Games, a leading provider of premium gaming content, has today launched Sacred Buffalo, the latest addition to its popular series of buffalo games. Boasting a 5×4 grid with 30 fixed paylines, the game offers a maximum win potential of 8,000x. It contains a powerful Cash Collect feature and Free Spins with Minor Elimination, Major Upgrade and Sacred Spin features to enhance the gameplay experience.
In the base game, landing Coin and Scatter symbols are collected into the Buffalo Totems, with the Wooden Totem triggering the Cash Collect feature and the Golden Totem triggering Free Spins. Coins can land reels 1-4 and carry awards from 1x-50x. Landing a Collect symbol on reel 5 along with coins will collect all coins in view and award to the player.
Three Bonus symbols landing on reels 1, 3 and 5 will award 15 Free Spins. In the bonus game, when Minor symbols form a win, they are eliminated and removed from the reels, triggering a symbols cascade.
Additionally, Major symbols that form a win will be upgraded to their Spirit form and enhance and double their win value. All Wilds that land will be collected and stored for the Sacred Spin at the end of Free Spins. At this point, the collected Wilds are added to the reels for a huge big win potential finale.
At any time, players can purchase the Buy Bonus for 75x the bet amount.
Craig Asling, Director of Games at Booming Games, said: “Our Buffalo games have been among our best performers, and we are delighted to be adding a new game to the series. Sacred Buffalo combines innovative features with a large win potential, and is the latest example of our efforts to bring new mechanics into our games to maintain high levels of player engagement.”
The post Booming Games releases Sacred Buffalo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking
Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.
Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.
The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.
Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”
The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”
Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.
“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”
The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico
Hub Affiliations has signed a strategic partnership with Gana Media Group plc to support the development of Gana’s digital sports platform, Estadio Gana, in Mexico ahead of the FIFA World Cup 2026. The partnership was reported by Investing.com.
Under a Framework Strategic Partnership Agreement, Hub Affiliations will provide advertising, media placement, digital communication and commercial development services aimed at building Estadio Gana’s presence in the Mexican market.
The first activation is a three-month, fixed-fee advertising campaign on Sporticos.com, scheduled to run from June 1, 2026 to August 31, 2026. Formats listed in the release include video placements, pop-up banners, sidebar listings and sticky banners.
The companies said the initial phase is designed to test audiences, formats and performance analytics, and does not guarantee “conversions, deposits, revenue or customer acquisition.” The agreement also includes a 24-month protection period for commercial opportunities introduced by Hub Affiliations, with any related fees to be agreed in writing.
Mexico is one of the host countries for the FIFA World Cup 2026, alongside the US and Canada. The companies position the timing as an opportunity to increase visibility in a market where sports media, digital advertising and betting-related audiences are expected to scale in the run-up to the tournament.
The post Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico appeared first on Americas iGaming & Sports Betting News.
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