Salsa Technology reveals revitalised brand to reflect its 360° iGaming solution

Salsa Technology has proudly revealed its revitalised corporate brand and website to reflect its 360° iGaming solution hub.

Salsa’s new logo encapsulates the company’s commitment to delivering a leading tech system for casino, sports betting, lotteries and bingo that focuses on quality, safety and user experience.

This progressive move neatly brings together the four core elements of Salsa’s business offering Salsa Omni, Salsa Gator, Salsa Studio and Salsa Solutions.

Salsa Omni is the intuitive iGaming omnichannel platform, Salsa Gator is the content aggregator – the largest LatAm focused gaming library and Salsa Studio is LatAm’s top Video Bingos and Slots provider. The final strand of Salsa’s offering is Salsa Solutions, which is a bespoke service & consulting hub to support business growth. This covers Customer Support Services, Marketing & Sales intelligence as well as payment processing, fraud protection and local infrastructure configuration – among others.

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Salsa’s refreshed brand features a powerful logo design that combines a collaborative work environment, reliability and security that is guaranteed. The DNA, spring and spiral themes of the logo communicate the uniqueness of clients, strength, resistance and expansion.

Check out the Salsa Technology rebrand video here for further details.

Salsa Technology’s COO, Alberto Alfieri said: “Our revitalised brand encapsulates Salsa Technology’s iGaming vision and its four core elements that will drive business growth. We wanted to create a progressive identity that reflected what we stand for as a business and the ways in which our partners benefit from our localised knowledge and unrivalled experience.”

Salsa Technology’s Marketing Manager, Eliane Nunes added: “We carried out thorough research with key stakeholders in the market and had the entire Salsa Technology team involved in the process. This collaborative approach enabled our designer, Aline Vasconcelos, to translate our development work into our new brand identity and ensure it shapes the company, and above all, our vision of the future.”