Meridianbet
Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
LAS VEGAS and BELGRADE, Serbia, May 17, 2024 (GLOBE NEWSWIRE) — Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works: Empowering Community Participation
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, Nevada, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. In 2024, Golden Matrix completed the acquisition of MeridianBet, a well-established and B2B and B2C sports betting and gaming platform operating and regulated in multiple markets in Europe, Africa and LatAm, providing the combined entity with additional international operations.
For more information, please visit:
https://goldenmatrix.com/company
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/49a68e41-6aa0-4530-ba42-1bf5d6f102af
Aleksandar Milovanović founder and largest shareholder of Meridianbet
Meridianbet’s Largest Shareholder Aleksandar Milovanovic Completes $500,000 Cash-to-Equity Conversion Under Post-Closing Agreement with Parent Company
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Aleksandar Milovanović, founder and largest shareholder of Meridianbet, has completed a $500,000 cash-to-equity conversion under the Post-Closing Cash Consideration Conversion Agreement, as specified in the Eighth Amendment to the Amended and Restated Sale and Purchase Agreement with the parent company, Golden Matrix Group (GMGI).
The Eight Amendment was signed on August 29, 2025 and entered into force on September 9, 2025. The underlying SPA was signed June 27, 2023, and the acquisition closed on April 9, 2024 (effective April 1, 2024).
The conversion was executed in five scheduled tranches from September 9 to September 26, 2025.
With the final tranche today, the full $500,000 conversion is complete as agreed. These issuances were made as restricted shares pursuant to the SPA terms and do not affect the overall economics of the post-closing consideration.
The completion of the scheduled tranches converts cash obligations into equity as outlined in the agreement, without changing the overall post-closing economic terms. This process manages cash flow timing and maintains consistency with the agreed-upon shareholder structure.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.
The post Meridianbet’s Largest Shareholder Aleksandar Milovanovic Completes $500,000 Cash-to-Equity Conversion Under Post-Closing Agreement with Parent Company appeared first on European Gaming Industry News.
Kristina Dimoski Account Manager at Meridianbet
SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru
SYNOT Games, a leading international iGaming content provider, is proud to announce the extension of its strategic partnership with Meridianbet on the Peruvian market. This alliance marks a major step forward in SYNOT’s strategy to expand across Latin America, one of the world’s fastest-growing regions for online gaming.
Through this collaboration, Meridianbet will integrate SYNOT’s full portfolio of premium online slots into its next platform. Players in Peru will gain access to top-performing titles, including Money Vaults, 100 Stunning Fruits, and 7even Max – all designed with immersive gameplay, mobile-first performance, and full regulatory compliance.
SYNOT Games is extending its collaboration with the well-known Meridianbet brand, which operates across multiple jurisdictions. The partnership in Peru positions both companies for long-term growth in the LatAm region and beyond.
Following successful launches in Serbia, Bosnia, and Montenegro, the partnership will soon expand to fast-growing Brazilian iGaming landscape. Through this alliance, SYNOT Games will strengthen its brand visibility also in Spanish and Portuguese-speaking markets by delivering localized, high-quality content tailored to regional player preferences. Meanwhile, Meridianbet will enhance its global gaming offer with a wide range of certified HTML5 titles and proven retention tools used in other regulated markets.
“Latin America is at the heart of our international growth strategy,” said Martina Krajčí, CCO at SYNOT Games.
“We are excited to partner with Meridianbet in Peru, a trusted and dynamic operator, to bring our games to new audiences across the region. This collaboration reflects our shared commitment to innovation, quality, and long-term market development.”
Kristina Dimoski, Account Manager at Meridianbet shares operator’s perspective: “At Meridianbet, we are always looking for partners who can deliver value not only through outstanding games, but also through a clear understanding of local markets. SYNOT Games brings both. Their portfolio is diverse, engaging, and built with quality in mind, making it a perfect fit for our rapidly growing player base in Peru.”
By combining SYNOT’s strong creative production with Meridianbet deep global iGaming market knowledge, the collaboration aims to boost player engagement, session time, and retention across the continent.
The post SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru appeared first on Gaming and Gambling Industry in the Americas.
Meridianbet
Meridianbet Executives Complete New Debt-to-Equity Conversion Agreement with Parent Company
LAS VEGAS, Aug. 20, 2025 (GLOBE NEWSWIRE) — Meridianbet (“Meridianbet” or the “Company”), a leading developer and licensor of B2B and B2C gaming platforms and subsidiary of Golden Matrix Group, today announced a new debt-to-equity conversion agreement involving several key Meridianbet executives, including Aleksandar Milovanović, Founder; Zoran Milosevic, Chief Executive Officer; Snezana Bozovic, Co-COO and Golden Matrix Group Board member; Marija Teodosic, Deputy CEO; Jelena Sarenac, CEO of Meridianbet Cyprus; Juan Jose Mantese, Head of LATAM Markets; Marko Pejovic, CEO of Meridianbet Tanzania; and Vladimir Lenger, Head of B2B Operations for African Markets.
The executives have converted their shareholder debt into equity in Meridianbet’s parent company, Golden Matrix Group, underscoring their confidence in the firm’s value proposition and its potential for sustained long-term growth. The transaction, valued at approximately $284,000, further strengthens the company’s capital structure and demonstrates leadership’s continued alignment with shareholder interests.
Zoran Milosevic, CEO of Meridianbet, commented: “This latest debt-to-equity conversion shows our clear commitment to Meridianbet’s strategic goals and the long-term growth of Golden Matrix Group. The transaction reduces debt, improves financial flexibility, and ensures that key stakeholders remain directly aligned with the company’s objectives.”
“This conversion follows earlier similar agreements and confirms the ongoing alignment between Meridianbet’s leadership and Golden Matrix Group. It further lowers outstanding obligations and consolidates ownership interests within the management structure of the combined organization.”
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.
For more information, visit
IR Presentation – https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9cd5ad8-07a5-4c35-877f-4a86c9a83b9b
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