Betfair

Betfair Receives Five-year iGaming License in Colombia

Published

4 years ago

February 8, 2021

Coljuegos, the gambling regulator in Colombia, has awarded a five-year igaming license to sports betting exchange Betfair.

The license will allow Betfair to operate betting on real sporting and non-sporting events, online slots, roulette, and blackjack. The operator is expected to contribute COP$23bn ($6.5m) to the Colombian economy.

Coljuegos said that with the approval of the seventeenth authorized gambling website in the jurisdiction, the gaming sector in Colombia has proven itself to be an attractive opportunity for national and international businesses.

Coljuegos president César Augusto Valencia Galiano emphasized the importance of gambling with regulated operators in order to ensure security, the proper handling of personal and financial information, and the availability of responsible gambling resources.

European Gaming Congress 2024 (Warsaw, Poland)

“The portals authorised by Coljuegos guarantee the delivery of the prizes, the protection of data and the proper functioning of the platforms,” he said.

“We must remind all Colombians that operating unauthorised platforms leads to committing a crime for which penalties ranging from six to eight years in prison and fines of approximately COP$272m for each establishment can be incurred; point of sale, outlet or vendor.”

Betfair

Vasco and Betfair Close the Biggest Master Sponsorship in the Club’s History

Published

7 months ago

May 14, 2024

GamingAmericas.com

vasco-and-betfair-close-the-biggest-master-sponsorship-in-the-club’s-history

Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.

The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the field of online sports betting, founded in England in 2000, joins Vasco da Gama, a Rio club with a Cruzmaltina mass of more than 20 million fans spread across Brazil, the world’s first continental champion, winner of a Libertadores da América, four Brazilian Championships and a Copa do Brasil, a club that inspires generations with great names in national football such as Barbosa, Ademir, Bellini, Roberto as idols Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others.

“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues,” Lúcio Barbosa, CEO of Vasco, said.

“The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in project within the Rio team to help develop the club’s present and future. For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match,” Kimberly Daly, General Director of Betfair International, said.

The contract model is innovative, and is based on a culture of cooperation between companies, providing for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the millions of fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the Rio team.

Betfair

Cruzeiro Esporte Clube Join Forces with Betfair

Published

2 years ago

February 1, 2023

GamingAmericas.com

The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube have landed a new sponsorship agreement with the UK-based operator, Betfair.

As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years.

The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.

Gabriel Lima, CEO of the club, said: “This historic partnership is the size of Cruzeiro. It has a lot of strength, a huge potential. The club is going through a very special moment. With serious and professional work, we are recovering the fans’ trust, which is fundamental for us. Closing with Betfair, one of the giants in its segment, is an important step on Cruzeiro’s way back to its well-deserved prominent position in Brazilian football.”

Furthermore, a series of activations aimed directly at the approximately 10 million fans that comprise Naço Azul, including raffles and awards for VIP tickets and official products, exclusive promotions and experiences with Raposa talent, will be held.

Besides that, the operator has assured brand visibility in all Cruzeiro digital media, training epaulettes, interview backdrops, prisms in the stadium, logo on the team bus, and the release of a personalized club legends program.

Kimberley Daly, Managing Director of Betfair International, said: “We are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its 100+ year history.

“This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans. With Betfair, the game is different, and we put fans at the heart of everything we do to bring them experiences that only Betfair can offer.”

Betfair

MGA Games continues to grow in Colombia with Betfair

Published

2 years ago

November 3, 2022

GamingAmericas.com

MGA Games, specialists in developing localised slot games for global operators, makes content available to users of the Betfair portal in Colombia. The leading international company in sports betting and online casino gaming joins the group of operators that trust in MGA Games’ slot games, offering a new and unique product to its customers.

The operator has just launched its first selection of MGA titles, including successful 5-reel slot games such as Golden Throne, Gold Mermaid by Renata Gonzalez, Wild Africa, Lucky Dragon, and Castle Slots. All are 100% mobile responsive and feature the MGA Games Triple View system allowing users to enjoy an exceptional gaming experience with high-quality content and high download speed to play without waiting from any device.

Javier Lanfranchi, Sales Director at MGA Games, comments: “Latin America is an important market for us. And continuing to position ourselves in Colombia is an important part of our internationalisation strategy. To do this with a partner like Betfair, one of the most important international operators with whom we have an excellent collaborative relationship, is greatly satisfying for us. We are sure this will be a highly positive relationship for both parties. At MGA Games, we create unique localised products that meet the highest quality standards, and we are sure that Betfair Colombia users will love them.”