Ainsworth
GVC-powered BetMGM Strengthens Market-leading Gaming Offer with Evolution
BetMGM, a joint venture of GVC and MGM Resorts International, has successfully launched its new live casino product in partnership with Evolution. This complements BetMGM’s already market-leading gaming portfolio, and is further strengthened through the recent addition of industry-leading slot content from Playtech, DGC, and Ainsworth.
The addition of Evolution’s Live Dealer Games to GVC’s US platform which powers BetMGM, uniquely positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.
GVC also integrated and launched 20 exclusive online slot games for BetMGM with Ainsworth in New Jersey, including popular land-based slot titles such as Mustang Money and Eagle Bucks. The games were available on BetMGM for the first time online.
“These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market. We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states,” Colin Cole-Johnson, Director of Gaming Product at GVC, said.
“The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in iGaming in New Jersey. These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis,” Matt Sunderland, VP of Gaming at BetMGM, said.
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Ainsworth Game Technology announced it has named Sean Evans as Vice President of Marketing and Product Strategy. Evans will be based at the Company’s office in Las Vegas, NV.
A veteran gaming industry executive with more than 25 years of experience, Evans brings a broad base of knowledge across disciplines including sales, marketing, and product management to the Ainsworth team.
“Sean will be a steady and energizing influence on our marketing and product management teams,” said Deron Hunsberger, Ainsworth’s President of North America. “His vast knowledge and industry experience make him a welcome addition to Ainsworth, and further illustrates our commitment to hiring great talent as we continue to strengthen our position in the industry. Sean’s leadership will help bring our product offerings to the next level. We could not be more pleased to have him on board.”
Prior to joining Ainsworth, Evans served two years as Senior Vice President of Sales at Eclipse Gaming. Earlier in his career, Evans spent time as the Vice President of Sales – Western Region for Scientific Games; General Manager of AC Slots; Chief Operating Officer at Aruze Americas; and Senior Vice President of Sales for Aristocrat Americas.
“It’s a great opportunity to join this dynamic team,” said Evans. “I look forward to contributing to the Company’s success and to spreading our message to the industry. We have a bright future. The recent launch of the top performing A-Star RAPTOR cabinet and popular San Bao games show the potential of Ainsworth’s next generation of products. I am excited to help guide the strategy as we continue to improve performance.”
Ainsworth Game Technology announced it has named Sean Evans as Vice President of Marketing and Product Strategy. Evans will be based at the Company’s office in Las Vegas, NV.
A veteran gaming industry executive with more than 25 years of experience, Evans brings a broad base of knowledge across disciplines including sales, marketing, and product management to the Ainsworth team.
“Sean will be a steady and energizing influence on our marketing and product management teams,” said Deron Hunsberger, Ainsworth’s President of North America. “His vast knowledge and industry experience make him a welcome addition to Ainsworth, and further illustrates our commitment to hiring great talent as we continue to strengthen our position in the industry. Sean’s leadership will help bring our product offerings to the next level. We could not be more pleased to have him on board.”
Prior to joining Ainsworth, Evans served two years as Senior Vice President of Sales at Eclipse Gaming. Earlier in his career, Evans spent time as the Vice President of Sales – Western Region for Scientific Games; General Manager of AC Slots; Chief Operating Officer at Aruze Americas; and Senior Vice President of Sales for Aristocrat Americas.
“It’s a great opportunity to join this dynamic team,” said Evans. “I look forward to contributing to the Company’s success and to spreading our message to the industry. We have a bright future. The recent launch of the top performing A-Star RAPTOR cabinet and popular San Bao games show the potential of Ainsworth’s next generation of products. I am excited to help guide the strategy as we continue to improve performance.”
Pariplay® has extended a partnership with Ainsworth Game Technology Limited to roll out the supplier’s online content in Canada.
The deal will see Ainsworth’s games library made available to Pariplay®’s network of Canadian operators through the innovative Fusion® aggregation platform.
The partnership is an extension of a successful collaboration between the two parties with Ainsworth’s content already live in LatAm through Pariplay.
Ainsworth’s games portfolio is well-established in the land-based sector and its online offering resonates well with a wide demographic of players across numerous markets.
The new deal will strengthen both Pariplay®’s and Ainsworth’s position in the exciting Canadian market where content from the Fusion® platform is currently live in Ontario, Alberta, and Atlantic, with plans to expand further.
Fusion® features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.
Shivan Patel, Commercial Director North America at Pariplay®, said: “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”
Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, said: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”
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