Odds88 Announces New Partnership with NE Group

Odds88 has announced a new partnership with NE Group, a provider of B2B igaming software and lightweight front-end solutions.

Will Fyler, managing director at Odds88, said: “NE Group has built a highly impressive platform and we are delighted that they have chosen Odds88 as their risk management provider.

“Our extensive content offering, combined with our agile and responsive approach to risk management, ensures we are well positioned to support NE Group and their wider network of operators effectively.”

Imran Bukhari, CEO of NE Group, said: “Odds88 was the obvious choice for risk management services – they bring serious trading depth and operational reliability across thousands of events daily.

“What made this partnership click is how quickly we were able to deliver for our first operator. Our agentic infrastructure meant we went from integration kick-off to a fully customised, production-ready sportsbook UI – connected to the operator’s PAM and powered by Odds88’s risk management – in under three weeks.

“That’s not a stripped-down template. That’s a bespoke front-end, built and QAd by our AI agents working across the full development stack. We think this changes how operators should think about customisation timelines and we’re looking forward to scaling this with Odds88 across our operator network.”

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