Latest News
Flutter’s Cash4Clubs Programme Wins “Best Grassroots Initiative” at Women’s Football Awards
Flutter’s Cash4Clubs programme, run in partnership with Sported, has been named Best Grassroots Initiative at the Women’s Football Awards, recognising the programme’s contribution to women’s football and community sport across the UK and Ireland. This recognition reflects Flutter’s Positive Impact Plan, which commits the company to reaching the lives of 10 million people in the communities where it operates by 2030.
Cash4Clubs, which awards £500,000 annually to community clubs through grants of £2000, has backed 86 grassroots football initiatives supporting women over the past three years alone.
The award was presented during a star-studded ceremony which included a special opening address by Prince William celebrating the continued growth of the women’s game.
Women’s clubs backed by Cash4Clubs this year include Cloughey FC, which is establishing the only women’s football team in the lower Ards Peninsula ahead of its first competitive season in 2026 and Chorley Women FC, a Lancashire based volunteer run FC founded in 1983, which provides over 50 women from a wide range of backgrounds, including many from low-income households, the opportunity to play.
Flutter beat off competition from Liverpool, Man City and McDonald’s to the top prize, awarded by Gabby Logan and Jamie Carragher.
Former England and Liverpool FC legend Jamie Carragher said: “The establishment of the Women’s Football Awards three years ago broke boundaries as the first event to celebrate the astounding achievements of women in our sport. Through their contributions to sport at a grassroots level, Flutter’s Cash4Clubs program received the award for Best Grassroots Initiative because it has created transformational impact for hundreds of grassroots sports groups and thousands of individuals across local communities, providing safe, inclusive and accessible opportunities for women to participate in sport, while tackling barriers linked to poverty, inequality, confidence and belonging.”
Cash4Clubs has become one of the UK and Ireland’s largest grassroots sports funding initiatives since launching in 2008.
Flutter UKI – whose brands include Paddy Power, Sky Bet, Betfair, tombola and PokerStars – has contributed more than £7 million to grassroots sport, helping local clubs improve facilities, buy equipment, fund coaching and expand access to sport in communities across the UK and Ireland.
Kevin Harrington, CEO of Flutter UK & Ireland said: “Cash4Clubs is a cornerstone of our commitment to reach the lives of 10 million people in the communities where we operate by 2030.
“Community clubs are the bedrock of sport in the UK and Ireland. Many operate on shoestring budgets, yet they deliver extraordinary impact for their members and wider communities. Unfortunately, without support from programs such as Cash4Clubs, many of these vital community institutions simply won’t survive.
“We’re proud to play our part and honored to be recognized at the Women’s Football Awards.”
Sported CEO Sarah Kaye said: “We are incredibly grateful for our partnership with Flutter and the Cash4Clubs initiative. It is absolutely sector-leading and shows the incredible change that can be made across communities when corporate and charity initiatives come together.”
Almost 1500 community organisations and charities bid for a grant through the Cash4Clubs 2025-2026 program. Nearly half of those receiving a grant this year are based in some of the most deprived parts of the UK and Ireland. And the grants, expected to reach over 50,000 people, will support over 40 different sports, from football, to yoga, bowls and swimming.
Among the organisations supported through the programme are:
• Chorley Women FC, a Lancashire based volunteer run FC founded in 1983, provides over 50 women from a wide range of backgrounds, including many from low-income households.
• St James Swifts Ladies FC, a Belfast-based women’s football club providing a safe and inclusive environment for women to play and compete year-round.
• Alway FC, in Newport, Wales is using funding to launch a new women’s football team and create opportunities for physical activity, social connection and wellbeing.
• Brighton Seagals FC, an award-winning grassroots club providing inclusive football opportunities for women, non-binary and trans adults.
• Cloughey FC, which is establishing the only women’s football team in the lower Ards Peninsula ahead of its first competitive season in 2026.
A representative from Cloughey FC said: “The grant will help us get the women’s team a brand new kit of their own for the start of their first ever competitive season in 2026.”
The post Flutter’s Cash4Clubs Programme Wins “Best Grassroots Initiative” at Women’s Football Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet player in Canada claims $20,000 CAD golden World Cup card prize
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet player in Canada claims $20,000 CAD golden World Cup card prize
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.
AI
SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce
SCCG Management has entered a strategic partnership with Trivver, Inc., a spatial AI technology company holding more than 165 global patents, to bring measurable AI-powered commerce experiences to gaming operators, casinos, sportsbooks, and entertainment brands.
SCCG Management, an advisory and consultancy firm serving publicly traded and privately held corporations across the global gaming, betting, and prediction markets sectors, today announced a new strategic partnership with Trivver, Inc., a spatial AI technology company based in Hideout, Utah. The partnership brings Trivver’s patented AI-powered Smart Objects into SCCG’s network of gaming operators, platform providers, and sports and entertainment brands.
Trivver holds more than 165 global patents covering spatial AI, immersive environment monetization, and viewability measurement, with technology that deploys across web, mobile, and smart glasses platforms without requiring an app download. Trivver enables gaming operators and brands to transform digital environments into measurable, interactive commerce experiences where every product, sponsorship, or promotion becomes intelligent, personalized, and directly shoppable. The company’s work includes a virtual banking experience built for JPMorgan Chase and, most recently, the June 11, 2026 launch of its PlayCanvas SDK on Google Cloud Marketplace, Trivver’s first commercial deployment of in-game advertising infrastructure, announced with supporting statements from Jack Buser, global director for Games, Strategic Industries at Google Cloud, and Will Eastcott, CEO and co-founder of PlayCanvas. The SDK lets developers building on the PlayCanvas engine deploy interactive in-world brand experiences inside browser-based games, personalized in real time using Google’s Gemini models, with Unreal Engine and Unity support in development. Its platform is designed to turn any product, brand asset, or advertising unit into an interactive 3D object inside an immersive environment, with built-in measurement of viewability and engagement aligned with IAB and MRC ad-measurement standards.
Trivver’s environments can be launched through a URL, QR code, or link, with inventory swapped in seconds without changing the destination address, and each smart object carries its own engagement data on screen coverage and dwell time. That data layer is what SCCG sees as the differentiator for gaming and entertainment use cases: an operator or rights holder can measure exactly how an audience engages with a branded 3D object inside a live casino stream, a fan-engagement environment, or a venue activation, not just whether it was displayed.
Under the partnership, SCCG will provide Trivver with strategic and regulatory advisory across gaming verticals, commercial introductions to operators and platform partners across its network, support for Trivver’s expansion into new international markets, and introductions to potential strategic partners and acquirers. The engagement will prioritize verticals where Trivver’s technology has direct application, including live casino, fan engagement and sports entertainment, music, and automotive. The fit runs in both directions: Trivver’s own positioning for its Enterprise AI Commerce Platform names Gaming, Casinos & Sports Betting as one of ten target verticals the platform serves.
“Trivver is exactly the kind of category-defining technology partner our network looks for. They hold more than 165 global patents, they just launched their PlayCanvas SDK on Google Cloud Marketplace, and their own platform already names gaming, casinos, and sports betting as a core vertical. Live casino, fan engagement, and immersive entertainment all have unused digital real estate, and Trivver’s spatial AI is built to monetize exactly that space, with measurement built to IAB and MRC standards.”
Stephen Crystal, Founder and CEO, SCCG Management
SCCG will draw on its established network of more than 100 partners across sportsbook operators, iGaming platforms, content studios, live casino providers, and B2B technology vendors to identify and support introductions for Trivver, alongside representation at major international gaming events including G2E Las Vegas, ICE London, and SBC events.
“Gaming has become one of the world’s largest digital commerce platforms. Together with SCCG we’re giving operators, brands, and entertainment companies a new way to engage audiences through AI-powered experiences that can be measured, personalized, and monetized in real time.”
Joel LaMontagne, Chief Executive Officer, Trivver, Inc.
The partnership adds to SCCG’s growing roster of technology partners bringing new categories of immersive, measurable digital experiences into the gaming and entertainment industry, and reflects the continued convergence of physical and digital engagement across live casino, sports, music, and automotive audiences. SCCG will begin with a market assessment and gaming-vertical analysis of Trivver’s technology, followed by initial introductions to qualified operators and platform providers across its network, with distribution and advisory support continuing throughout the engagement.
About SCCG Management
SCCG Management is a global advisory firm with more than 33 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.
About Trivver
Trivver, Inc. is a spatial AI technology company specializing in 3D smart object technology, immersive environment monetization, and augmented reality deployment across web, mobile, and smart glasses platforms. Trivver is the Enterprise AI Commerce Platform that enables organizations to create, deploy, measure, personalize, and monetize interactive experiences across web, mobile, gaming, smart TVs, and emerging wearable devices. The company holds more than 165 global patents, launched its PlayCanvas SDK on Google Cloud Marketplace in June 2026, and has worked with organizations including JPMorgan Chase. Trivver is led by Chief Executive Officer Joel LaMontagne. For more information, visit trivver.com.
The post SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce appeared first on Americas iGaming & Sports Betting News.
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