Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament

Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.

A high-profile showdown at ICE Barcelona

Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.

The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.

A premium VIP experience

Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.

Spotlight on Cubeia Originals

Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.

Industry praise

Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:

“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”

Bringing the industry together

The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.

The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cubeia, a Sweden-based iGaming software solutions provider, has appointed Paul Crisp as Head of Marketing, strengthening the company’s leadership team as it enters its next phase of growth.

In his role, Paul will be responsible for leading Cubeia’s global marketing strategy, brand positioning, and go-to-market execution across both online and land-based channels. With eight years working in SaaS, he arrives at Cubeia armed with a wealth of experience across gaming, software development, and platform-led businesses.

Paul’s appointment comes at a pivotal time for Cubeia, as the company continues to expand its platform offering, poker network, and original games portfolio.

Paul Crisp, Cubeia’s Head of Marketing, said: “I’ve been aware of Cubeia’s rise in the industry during my ten years in gaming, having cut my teeth in the poker sector. Cubeia is an incredible software company, offering platform solutions, a poker network, and an innovative original games suite. The heavy lifting on the product side is being done, and now it’s time to take these solutions to a broader market and spread the Cubeia message far and wide. It’s a superb team that has already achieved so much, and I’m looking forward to complementing it.”

Paul will be at ICE Barcelona 2026, based at Stand 2R10, alongside the senior Cubeia team, where a VIP poker experience featuring iconic Swedish footballers Henrik Larsson and Johan Mjällby will be taking place. Visitors will also be able to experience Cubeia’s expanding portfolio of games, including the latest release, Prediction Markets.

Commenting on Paul joining, Cubeia CCO Tobias Fogelberg said: “Bringing Paul onto the Cubeia team as Head of Marketing is a major moment for our business. He has a proven track record, complemented by modern SaaS marketing expertise, which will be instrumental in scaling our solutions and sharpening our positioning across global markets.”

The post Cubeia appoints Paul Crisp as Head of Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cubeia, a Sweden-based iGaming software solutions provider, is turning up the excitement at ICE Barcelona 2025 with a VIP poker experience unlike any other.

Two legendary football players will be joining the Cubeia team at Stand 2R10 to take part in an exclusive poker game — and attendees will have the chance to win a seat at the table through a raffle held on Day 1 of the event.

Those lucky enough to play will not only compete against football icons but also have the opportunity to win fantastic prizes if they manage to beat them in the game.  Alongside the headline poker event, Cubeia will also host its popular raffle, featuring huge LEGO sets and other exciting giveaways. Visitors can enjoy beer, champagne, and great company at the stand throughout the show.

The exact timing of the VIP poker match will be revealed closer to the event – stay tuned for updates via LinkedIn and Instagram. ICE attendees visiting Cubeia’s stand will be able to experience Cubeia’s expanding portfolio of games, created by its superb Originals Studio. The portfolio features an extensive catalogue of titles, soon to be enhanced by the launch of Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes.

Cubeia’s Marketing & Event Coordinator, Tove Nilsson, said: “Something extraordinary is coming to ICE Barcelona – and it’s happening right here at Cubeia’s stand (2R10). We can’t reveal everything just yet, but let’s just say this: if you love the thrill of poker, the glory of football, and the excitement of being part of something truly exclusive, you’ll want to stay close. A once-in-a-lifetime VIP experience is in the works – one that unites the spirit of the game with the presence of legends. Soon, a select few will earn the chance to take their seat at the poker table, facing off against two football icons in an unforgettable showdown. This is more than a game – it’s an invitation to make history.”

The post Cubeia brings legendary football action and VIP Poker excitement to ICE Barcelona appeared first on European Gaming Industry News.