Flashscore
Flashscore tops speed rankings in UK fan survey ahead of 2026 World Cup
Flashscore has been ranked the fastest sports results platform by UK fans, according to new research into how audiences consume live sport.
In the UK survey of 2,000 sports fans, 46% identified Flashscore as the quickest platform. Flashscore said the pattern was similar in Italy, where 49% of 2,000 respondents named Flashscore the fastest, and in Brazil, where 53% of 3,300 participants reached the same conclusion.
Respondents also associated Flashscore with reliability. In Italy, Flashscore (known locally as Diretta) was recognised as being more accurate than competitors and national broadcasters’ platforms, while in the UK and Brazil it was recognised as being equal to or close to competitors and national broadcasters’ platforms.
Flashscore Director of Engineering Tomáš Kavka said: “It is not one magic technology that solves everything, it is a lot of small and larger right decisions over time.
“Serving a user in South America from Europe is technically possible, but speed is in our DNA. If we want to be the fastest on every continent, we need to be as close as possible to the user. And the data needs to reach that location the moment it appears in our database.”
The company said it continues to scale globally in its 20th year since launch, reporting more than 125 million monthly users worldwide, more than 400 million app downloads across its portfolio, and approximately 145 billion monthly impressions. Flashscore also reported over four million UK downloads, more than two billion monthly impressions, and average daily time spent close to 30 minutes. On infrastructure, Flashscore said it moved to a new data centre in Prague in 2024, tripling processing capacity, and uses a distributed cloud architecture. It added that during a major Champions League matchday earlier this season it handled 34 million users in a day, delivered 700 million notifications, and processed up to 1.3 million requests per second.
The post Flashscore tops speed rankings in UK fan survey ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Flashscore rolls out new player rating system developed with Petr Cech
Flashscore has launched an updated player performance metric, Flashscore Rating, developed with input from former Chelsea and Arsenal goalkeeper Petr Cech. The Prague-headquartered live scores platform said the new system is designed to deliver a more detailed, role-based assessment of players during matches.
According to Flashscore, Flashscore Rating combines more than 70 statistics into a single grade and weighs events beyond goals and assists, including “big chances created” and “errors leading to goals.” The company said the model also accounts for role-specific strengths such as duel dominance and dribbling, to avoid comparing players against irrelevant attacking metrics.
The rating updates continuously as matches unfold, Flashscore said, and the underlying factors are surfaced in a new Player Card. Players must play at least 10 minutes to receive a rating. Flashscore said all players are graded across Goalkeeping, Defending, Progression, Playmaking and Attacking roles, or combinations of these.
Cech said: “The new Flashscore rating is not a journalist’s opinion – it’s a data algorithm. Once the system knows which role a player was active in, it builds a rating for that specific match.
“No more goalscorers getting inflated ratings for one moment, while a midfielder who runs the game gets a forgettable 6.8. The rating isn’t fixed at kick-off and it doesn’t just apply at full-time. It updates continuously as the match unfolds. Every bonus is listed on the Player Card, where you can see exactly why a player got their number. There is no black box.
“When I played, ratings felt arbitrary. Whether it was a 6.0 or a 7.0, you never really knew what moved the needle. However, the new Flashscore rating shows the workings, and that changes everything.”
Flashscore said the ratings launch is part of a broader set of product updates timed to coincide with the World Cup. New features include Follow News Notifications for team news alerts, an updated Momentum 1.5 match dynamics visualisation with added context and statistics, and FIFA rankings shown in match details and team profiles.
The post Flashscore rolls out new player rating system developed with Petr Cech appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
data-and-research
Flashscore survey: UK fans plan to follow 2026 World Cup closely, with BTTS bets leading
Flashscore has published findings from a survey of 2,000 UK sports fans, conducted with TGM Research, looking at viewing and betting habits ahead of the 2026 FIFA World Cup.
According to the research, 86.8% of male fans and 81.6% of female fans among online sports audiences plan to follow the tournament “very” or “extremely” closely.
With time zone differences expected to push some kick-offs to around or after midnight UK time, the survey indicates stronger willingness to watch England late-night games live among younger fans. It found 41.5% of 18–34s say they will “definitely” watch England’s late-night matches live and 34.3% “probably” will. The figures fall to 35.0% (aged 35–54) and 30.1% (55+) for those saying they will “definitely” watch live.
On wagering, Flashscore said fans are prioritising in-game markets over standard match outcomes. It reported 64% of UK users placed “Both Teams to Score” (BTTS) bets and 59% placed “Over/Under” total goals wagers during the tracked period, compared with 49% who placed standard match outcome (1X2) bets.
Martin Matejka, Marketing Director of Flashscore, said: “The World Cup is one of the biggest events on the global sports calendar. Flashscore attracts highly engaged sports fans, and this audience closely overlaps with the betting market. Bettors need fast, reliable scores and statistics right at that moment, which is exactly what we deliver.
“Our survey shows that 46% of Flashscore users (the highest share among key market players) that have experience with other competitors have selected Flashscore as the fastest, proving that speed matters. This combination makes Flashscore a natural partner for betting platforms looking to connect with an active audience.”
The post Flashscore survey: UK fans plan to follow 2026 World Cup closely, with BTTS bets leading appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Flashscore
State of Mobile 2026: Flashscore Claims “Double Crown” as World’s #1 Sports App Globally and Dominates Key Markets in Brazil, France, and Italy
In a year defined by unprecedented digital sports consumption, Flashscore has cemented its status as the undisputed “second screen” for sports fans worldwide.
The prestigious State of Mobile 2026 report by market intelligence firm Sensor Tower has ranked Flashscore as the #1 Sports App globally for both Monthly Active Users (MAU) and MAU Growth, as well as #5 in sports app downloads.
The report validates that 2025 was a year of exceptional success for Flashscore. The platform shattered its own records, surpassing 125 million monthly active users globally in October – breaking the previous high (116 million MAU) set during the 2022 World Cup.
Regional Powerhouses: The “Big Three” Performance
While the global metrics are headline news, the Sensor Tower report reveals Flashscore’s overwhelming leadership in the world’s most passionate sporting nations:
-
Brazil: Flashscore has achieved absolute dominance in Latin America’s biggest market, ranking #1 in MAU and #1 in MAU Growth, while also securing the #2 spot in Downloads.
-
France: The platform achieved a clean sweep in engagement metrics, ranking #1 in MAU and #1 in MAU Growth, proving its essential status in the French market.
-
Italy: Operating under the historic brand Diretta, the app is the fastest-growing sports platform in the country, ranked #1 for MAU Growth, and holds a strong podium position at #3 for Total MAU.
Martin Matejka, Marketing Director of Flashscore, said: “The State of Mobile 2026 report confirms what we see in our raw data: sports fans are increasingly demanding speed and depth over simple content. “This dual achievement highlights a rare dominance in the mobile ecosystem: Flashscore is not only maintaining the largest global audience but is also acquiring new users faster than any competitor in the sector. “For the betting and sports marketing industries, these numbers represent a massive, highly engaged audience that relies on Flashscore for instant data, making it a critical touchpoint for real-time sports consumption.”
The post State of Mobile 2026: Flashscore Claims “Double Crown” as World’s #1 Sports App Globally and Dominates Key Markets in Brazil, France, and Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
América Latina6 days agoLas diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming
-
Latest News6 days agoConnect with N1 Partners at G Gate Conf 2026
-
Gmonitor.ai5 days agoGmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados
-
Latest News5 days agoSportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market
-
game-launch6 days agoMillion Games launches East West Wild slot with progressive multipliers
-
Africa6 days agoBooming Games signs content deal with World Sports Betting in South Africa
-
eSports6 days agoG2 partners with PUBG MOBILE Esports to scale Western Europe competition
-
AI6 days agoVeikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform



