BETANO
Kaizen Gaming wins three operator awards at SBC Awards Europe 2026
Kaizen Gaming has won three operator awards at the SBC Awards Europe 2026, held during SBC Summit Malta on Thursday, 30 April. The company, which owns the Betano online sports betting and gaming brand, picked up “Sportsbook Operator of the Year”, “Casino Operator of the Year” and “Operator Innovation in Gaming”.
Christos Tzalavras, Kaizen Gaming’s Chief Product Officer, said: “Customer experience has been the foundation for Betano’s international success over the years. We concentrate our efforts in optimising it and bringing in new innovations that advance our capabilities, differentiate us from the competition and make the Betano experience unique for our users. These awards represent that exact philosophy. Managing to stand out among fierce competition within the European igaming landscape is a great honour. We would like to thank the awards’ judges for the recognition and our people for making it possible. We are more driven than ever, and are working to ensure that we provide a top-tier experience for everyone who entrusts us with their entertainment, across every market where we operate.”
Earlier in 2026, Kaizen Gaming announced it had acquired UK-based, AI-driven sports trading and analytics provider GameplAI. The company said it will integrate GameplAI’s features to strengthen its in-house capabilities across sports trading, player markets and performance analytics for Betano.
Kaizen Gaming also highlighted Betano’s European sponsorship portfolio, including the UEFA Europa League and the UEFA Conference League, plus club deals with FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, AC Sparta Praha, FCSB and Brøndby IF.
The post Kaizen Gaming wins three operator awards at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano has been announced as an official supporter of the FIFA World Cup 2026
for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.
The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.
This marks the third time Betano and FIFA have joined forces.
Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe.
More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025.
“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026,” said Romy Gai, Chief Business Officer at FIFA.
“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.
We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.
“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.
For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.
Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”
Controlled by Kaizen Gaming, recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup in a responsible way.
Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.
The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026.
The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.
The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.
The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July is set to be the biggest FIFA World Cup in history, as for the first time ever it will feature 48 teams contending for the coveted crown.
This is the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to ever partner with FIFA when it joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe. More recently, Betano was announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
Owned by Kaizen Gaming, which was recognised in both 2024 and 2025 as Operator of the Year at the EGR Operator Awards and Operator of the Year – Large at the SBC Awards, Betano will provide fans with a unique and exclusive opportunity to experience the excitement of the FIFA World Cup and to engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them to set financial limits, manage their time and access specialised customer support 24/7. Betano is also organising a number of physical and digital fan engagement activations in Europe and South America to celebrate the FIFA World Cup 2026.
The post Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America appeared first on Americas iGaming & Sports Betting News.
-
Latest News6 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Latest News6 days ago
Cloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Amusnet6 days ago
Weekend Reels | Week 20: Slot Drops & Trends
-
casino6 days ago
Cloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Games6 days ago
Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Baltics6 days ago
PopOK Gaming partners with Lithuania’s TOPsport
-
Casino Content6 days ago
Tom Horn Gaming sets 19 May launch for Giza’s Portals slot
-
Canada7 days ago
Digicode to showcase Diger Suite at SBC Summit Canada 2026
