The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

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Provider delivers top-notch online casino experience to Holland Gaming Technology’s well-known brand.

Playson, the successful digital entertainment provider, has bolstered its presence in the Netherlands by partnering with Holland Gaming Technology’s online platform, Goldrun Casino.

The collaboration incorporates a handpicked assortment of Playson’s best-selling slot games, such as Royal Joker: Hold and Win, Thunder Coins XXL: Hold and Win, and Energy Coins: Hold and Win, onto Goldrun Casino’s site through Relax Gaming’s aggregation platform.

Celebrated for their sleek graphics, sophisticated gameplay dynamics, and dependable performance in regulated markets, Playson’s games are crafted to engage players while providing consistently rewarding experiences.

The agreement fosters Goldrun Casino’s ongoing expansion in the Dutch market, where the brand is swiftly gaining recognition for providing a seamless, locally centered, and responsible online gaming experience. Integrating Playson’s established content, Goldrun enriches its collection with games that reliably succeed in regulated markets and appeal to diverse player tastes.

The collaboration marks another significant achievement for Playson as it further broadens its presence in regulated European markets, partnering with reliable operators and providing content that consistently ranks high and excels among varied player demographics.

Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with Goldrun Casino allows us to further strengthen our foothold in the Dutch market, bringing our proven content to a growing and engaged audience.

“After a smooth and efficient launch, we are confident our games will resonate strongly with players in the Netherlands.”

Tamas Menzosi, CEO at Goldrun Casino, said: “Playson’s portfolio is a strong addition to our platform, bringing games that are not only visually polished but also proven to perform in regulated markets like the Netherlands.

“As we continue to grow, it’s important for us to work with partners who combine quality with consistency. This partnership allows us to further strengthen our offering with content that aligns with our focus on player experience and responsible gaming.”

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Playson, the successful digital entertainment provider, has considerably expanded its presence in the UK following its launch with Bally’s Intralot, a top global iGaming and lottery organization.

The notable collaboration involves the launch of Playson’s leading games across six of Bally’s Intralot’s UK brands, such as Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo, providing its offerings to millions of engaged players across the country.

Enabled by a smooth integration through Relax Gaming’s aggregation platform, the launch showcases a range from Playson’s established portfolio, featuring 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. Every title is noted for its captivating mechanics, refined visuals, and effective performance in enhancing player retention and acquisition across regulated markets.

The agreement represents a significant milestone in Playson’s strategy for UK expansion, solidifying its status as a reliable supplier that can provide high-quality, data-driven content at scale in one of the most established and tightly regulated markets in the industry.

The partnership also creates a distinct avenue for additional growth, as both firms look into chances to broaden the collaboration into more regulated markets, such as Spain, Greece, and Ontario.

Conor Jenner, Senior Sales Manager at Playson, said: “Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience.

“We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”

Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added: “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles.

“We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”

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