Bragg
ThrillTech appoints seasoned CMO to lead next phase of growth
ThrillTech, the market leader in side bet jackpot technology, today announced the appointment of Giles Potter as Chief Marketing Officer (CMO), marking a significant milestone as the company accelerates into its next phase of global growth.
Potter brings extensive experience in B2B marketing, brand leadership, and strategic growth across competitive industries.
As CMO, he will lead ThrillTech’s global marketing efforts—strengthening its market-leading position, elevating the brand, and driving demand as the company expands into new markets and opportunities.
“Bringing Giles on board is a pivotal step for ThrillTech,” said Benjamin Bradtke, Co-Founder at ThrillTech.
“We are entering an exciting growth stage, and his proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.”
Potter will also oversee the build-out and optimization of ThrillTech’s marketing function, aligning closely with sales, product, and leadership teams to ensure a cohesive growth strategy.
His mandate includes refining the company’s positioning, identifying new growth opportunities, and driving innovative marketing approaches that differentiate ThrillTech in the competitive B2B landscape.
“I’m excited to join ThrillTech at such a dynamic point in its journey,” said Giles Potter.
“The company has established itself as a clear market leader, and I look forward to building on that foundation—strengthening the brand, expanding global reach, and unlocking new growth opportunities.”
Prior to joining ThrillTech, Potter was Chief Marketing Officer at Bragg Gaming Group, and has also held senior roles with Evolution Gaming, NetEnt and Red Tiger Gaming in the past decade.
ThrillTech continues to lead the evolution of side bet technology, delivering innovative solutions that drive engagement and revenue for partners worldwide.
The addition of Potter to the leadership team underscores the company’s commitment to scaling its impact and reinforcing its leadership position in the market.
About ThrillTech
ThrillTech is the market leader in side bet jackpot technology, providing cutting-edge solutions that enhance player engagement and unlock new revenue streams for partners across the gaming industry.
With a focus on innovation, performance, and scalability, ThrillTech empowers operators to deliver next-generation gaming experiences.
The post ThrillTech appoints seasoned CMO to lead next phase of growth appeared first on Americas iGaming & Sports Betting News.
Bragg
Bragg Partners with Super Technologies to Power Ambitious Strategic Expansion
Bragg Gaming Group has revealed a strategic alliance with Super Technologies (“Super”), a prominent global entertainment technology firm that also manages Sports betting and iGaming brands, to offer Bragg’s complete range of content aggregation and delivery services. This agreement positions Bragg as a crucial execution partner, providing a reliable, scalable content operation for Super Technologies’ diverse brand and jurisdiction portfolio.
The collaboration enhances a relationship that started in 2020 and has already experienced successful launches in Brazil, Belgium, Romania, and most recently, Serbia. The contract aims to assist Super’s bold strategic growth initiative by facilitating quick access to high-quality content, alongside ensuring the essential technical and compliance preparations for challenging regulated regions. The strategic alliance greatly improves Super’s platform content offerings and compliance scope. The arrangement centers on providing enhanced-quality, market-tailored games and encompasses the supply of third-party, proprietary, exclusive, and custom content through the Bragg Remote Games Server (RGS) and the Bragg HUB content distribution platform. Additionally, Bragg’s FUZE
promotional, engagement, and gamification toolset will be further deployed across specific selected content.
Bragg’s RGS is authorized, certified, or recognized for providing casino games and various iGaming products in over 30 globally regulated gaming markets. The Bragg HUB content delivery platform, undergoing constant updates, presently offers more than 13,000 titles. Bragg’s content pipeline is driven by its internal studios, Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, alongside its “Powered by Bragg” partners, all dedicated to delivering distinctive, localized content for over 30 regulated markets.
Matevž Mazij, CEO of Bragg Gaming Group, commented: “We are excited to be selected as preferred partner to Super Technologies. This partnership is built to win, providing frictionless services, unified delivery and promotional solutions to their multi-brand ecosystem and unlocking stronger performance, lower costs, and faster execution. We are a leading specialist in regulated market gaming aggregation, ready to power every Super Technologies brand, everywhere.”
Maxim Verplanken, VP Product – Gaming of Super Technologies stated: “Our decisions always derive from our driven customer-centric mindset. Selecting Bragg as our preferred content Delivery Partner was a strategic choice driven by the diversity of their content provider portfolio, as well as the strong technical support and partnership mindset that they have demonstrated. Furthermore, this partnership reflects the depth of our entertainment ecosystem and underscores the high quality of Bragg’s products and its consistent ability to deliver fully compliant, market-leading solutions.“
The post Bragg Partners with Super Technologies to Power Ambitious Strategic Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCity.nl
Bragg Gaming Further Extends PAM Agreement with Entain
Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.
Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.
Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”
The post Bragg Gaming Further Extends PAM Agreement with Entain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blaze
Bragg Gaming Rolls Out Exclusive Proprietary Titles via Blaze in Brazil
Bragg Gaming Group is proud to announce it has successfully gone live with its proprietary and exclusive content on the Blaze platform in Brazil.
The launch includes all Bragg certified content in Brazil, comprising approximately 80 games, featuring regional favorites such as Electric Jungle and Mighty Mountain.
This launch is another step towards achieving Bragg’s 2025 goal of increasing revenue generated through the provision of high-margin exclusive online casino content.
By securing distribution with Blaze, a leading iGaming operator in Brazil, Bragg is executing the strategy to globally grow proprietary and exclusive content revenue through expansion of content and both existing and new content partnerships.
In addition to the revenue benefits, the partnership grows Bragg’s already stellar operations in the Brazilian regulated iGaming market, a market in which Bragg has seen significant growth since launching earlier this year.
Sara Mosallaee, Regional Director, LATAM at Bragg Gaming Group, commented: “The sheer scale of this launch, featuring our entire certified library of around 80 games, ensures we are maximizing our reach in this critical market.
Going live with Blaze directly supports our profitability goals and allows us to diversify our revenue stream through increasing the proportion generated via our proprietary and exclusive content.”
Jorge Domingos, Head of Igaming Integration from Blaze, stated: “The launch of Bragg’s full suite of content is highly anticipated by our customers. We are confident their exclusive titles, including local favorites, will perform exceptionally well, adding significant value to our casino offering in Brazil.”
The post Bragg Gaming Rolls Out Exclusive Proprietary Titles via Blaze in Brazil appeared first on Americas iGaming & Sports Betting News.
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