Altenar
Legislative offensive and the risk of a “Prohibition era” for betting in Brazil
The debate over banning fixed-odds betting in Brazil has gained momentum following the publication of an article by José Francisco Manssur and Marcelo Damato, which draws a direct parallel between the current political movement and the historical Prohibition in the United States implemented in 1920.
According to the authors, the attempt to ban a market that has already been regulated is likely to repeat well-known mistakes: rather than eliminating the activity, such a measure would encourage the growth of the black market, strengthen criminal organizations, and reduce the State’s ability to control and supervise the sector.
The analogy is not merely rhetorical,it serves as a warning about the unintended consequences of decisions driven more by political appeal than by practical evidence.
The article highlights that Brazil has already structured a robust regulated market, with 84 companies authorized to operate fixed-odds betting, each having paid BRL 30 million in licensing fees, in addition to making equivalent investments to comply with regulatory requirements.
These requirements range from maintaining a physical presence in the country and governance structures to implementing advanced systems for user behavior monitoring, anti-money laundering measures, and responsible gambling policies.
The role of the Secretariat of Prizes and Betting (SPA) is also emphasized, particularly its success in blocking around 30,000 illegal websites, demonstrating the State’s capacity to act effectively when the market operates within legal boundaries.
Another central point of the argument is the economic impact of a potential ban.
Manssur and Damato estimate that the country could lose approximately BRL 15 billion in 2026 in direct and indirect tax revenues alone, in addition to jeopardizing jobs and investments already made.
There is also a significant risk of large-scale litigation, with companies seeking compensation for losses resulting from an abrupt regulatory shift.
In this context, the article raises a critical question about Brazil’s image among international investors: by opening, regulating, and then prohibiting a sector within a few years, the country would signal a high level of legal uncertainty, potentially affecting not only iGaming but the overall business environment.
Finally, the authors challenge the narrative that betting is one of the main drivers of household indebtedness in Brazil. Based on data from LCA Consultoria, the article points out that betting expenditures account for only 0.46% of household consumption, a relatively low share compared to other expenses.
Therefore, attributing indebtedness solely to the sector would be an oversimplification of a broader structural issue involving expensive credit, inflation, and low financial literacy.
The conclusion is clear: prohibition would not solve the problems it aims to address and would instead create new economic and social risks.
Betting usage in Brazil and its impact on financial behavior
Recent data from a survey conducted by Datafolha provides deeper insight into the profile of Brazilian bettors and the role of betting in household finances.
The study, which surveyed more than 2,000 individuals across 117 municipalities, indicates that around 10% of Brazilians use online betting platforms or casinos.
Among these users, nearly half (46%) report betting as a way to generate additional income, particularly to help cover monthly expenses.
This finding reflects a significant shift in perception, as betting is no longer viewed solely as entertainment but also, for part of the population, as an economic tool.
Despite this motivation, the direct impact of betting on indebtedness appears to be limited when analyzed in isolation.
Only 1% of respondents reported using money allocated for essential bills to place bets, suggesting that extreme risk behavior remains relatively rare.
Experts, including representatives from Fundação Getulio Vargas, acknowledge that betting can contribute to indebtedness but emphasize that it is only one of several factors.
Elements such as access to credit, high interest rates, inflation, and income levels remain far more significant drivers of financial distress.
At the same time, international studies, such as those conducted by the National Bureau of Economic Research, highlight indirect effects.
According to these analyses, every dollar spent on betting tends to reduce savings or investment in other financial assets, indicating a substitution effect in resource allocation.
In Brazil, however, LCA’s findings reinforce that betting’s share of household budgets remains comparable to categories such as alcohol consumption, which helps contextualize and moderate claims that the sector is a primary cause of indebtedness.
The overall picture is therefore more complex and calls for a balanced, data-driven regulatory approach.
Caixa’s retreat and the conflict between economic strategy and public policy
One of the most emblematic developments during this period was the decision by Caixa Econômica Federal to postpone the launch of its betting platform until 2027.
The state-owned bank had already secured a federal license and paid BRL 30 million to operate in the regulated market, as well as developed a business plan projecting revenues of up to BRL 18 billion over two years.
Nevertheless, the project was halted due to political pressure from the federal government, which has adopted a more cautious,and in some cases critical,stance toward the expansion of betting in the country.
This retreat exposes a clear misalignment between the institution’s commercial strategy and the government’s political direction.
While Caixa viewed the betting market as an opportunity to diversify revenue streams and compete with private operators while also combating illegal gambling, segments of the government began framing the sector’s rapid growth as a public health issue.
This shift in narrative created uncertainty and ultimately stalled an initiative that was already in an advanced stage of implementation.
Beyond the immediate financial impact, the decision raises broader concerns about regulatory predictability in Brazil.
The fact that a state-owned entity stepped back after fulfilling all legal requirements and investing in the sector may be interpreted as a sign of instability by private investors.
The case has also triggered reactions from industry associations and is being reviewed by oversight bodies such as the Tribunal de Contas da União, reinforcing the perception that the institutional environment is still evolving.

Political environment: between prohibition and regulation
Brazil’s political landscape regarding betting is marked by ambiguity and competing narratives. On one side, there are factions within the government and Congress advocating for stricter measures, including the possibility of a full ban on fixed-odds betting.
On the other, key political leaders acknowledge that such a measure would likely lack sufficient support to pass. José Guimarães, for example, has stated that Congress appears more willing to discuss regulatory adjustments than to eliminate the sector altogether.
This divide reflects a broader tension between social concerns and economic interests.
The government has implemented measures to restrict access to betting among vulnerable populations, such as blocking beneficiaries of social programs and introducing self-exclusion tools.
At the same time, it maintains the sector’s regulatory and tax framework, recognizing its importance for revenue generation and market formalization.
The development of new public policies aimed at preventing gambling addiction also suggests a middle-ground approach that seeks to mitigate risks without dismantling the industry.
In Congress, debates are expected to intensify in the coming months, with legislative proposals addressing both restrictions and further regulatory refinements.
The prevailing perception, however, is that Brazil will continue advancing within a regulated model, albeit with adjustments and stricter oversight.
While short-term uncertainty remains, the structural direction points toward consolidation rather than elimination.

Industry events gain momentum in 2026 and expand regulatory debate in Brazil
The iGaming events calendar in Brazil continues to expand significantly in 2026, consolidating the country as a major hub for industry discussions in Latin America.
Following the BiS SiGMA South America 2026, held from April 6 to 9 at the Transamerica Expo Center, the calendar has been extended with new strategic gatherings throughout the year.
Among them are the BiS SiGMA Brasília, scheduled for June 2–3, and the BiS SiGMA João Pessoa, planned for September (dates yet to be confirmed).
These events reflect a clear trend toward decentralization and deeper engagement, bringing discussions on regulation, innovation, and industry development beyond traditional hubs.
In Brasília, the choice of the federal capital underscores the importance of institutional dialogue at a critical moment for the market’s regulatory future.
Meanwhile, the João Pessoa edition is expected to focus on state lotteries and regional market dynamics, broadening the understanding of Brazil’s internal diversity.

At the same time, the CGS Brasília 2026 is positioning itself as a key executive forum, taking place on May 5–6 at the Hotel Royal Tulip Brasília.
The event will gather C-level executives, operators, suppliers, and regulators for an extensive agenda of thematic panels.
Key topics include the impact of regulation, responsible advertising, prevention of illicit activities, legal certainty, and the role of prediction markets.
The program also features discussions on compliance, civil liability, and communication strategies, along with networking sessions and technical workshops.
The scale and diversity of these events highlight not only the sector’s growth but also its increasing maturity, with a stronger focus on governance, regulation, and sustainability.
In a still uncertain political environment, these conferences play a central role as platforms for strategic alignment among industry stakeholders.

Altenar strengthens institutional presence in Latin America through CIBELAE membership
On the corporate front, one of the notable developments was the entry of Altenar into CIBELAE (Corporación Iberoamericana de Loterías y Apuestas del Estado). Founded in 1988, the organization brings together lottery operators and regulatory bodies from across Latin America, Spain, and Portugal, serving as a key forum for collaboration, best practices, and the promotion of responsible gaming standards.
Altenar’s membership represents a strategic step in consolidating its presence in regulated markets, particularly in Latin America, where rapid growth is accompanied by challenges such as regulatory fragmentation, evolving compliance requirements, and the need for strong localization.
By joining CIBELAE, the company enhances its engagement with institutional stakeholders, contributing to the sustainable development of the industry.
According to the company, its competitive edge lies in the flexibility and scalability of its technology, enabling operators to adapt quickly to regulatory changes and local market conditions.
This positioning is especially relevant in Brazil, where the regulatory framework is still evolving and requires solutions that balance strict compliance with operational efficiency.
Furthermore, participation in CIBELAE reinforces Altenar’s commitment to international standards of integrity and collaboration, aligning with organizations such as the World Lottery Association.
This move reflects a broader industry trend toward greater institutional integration between global players and local markets, aimed at ensuring sustainable growth in an increasingly regulated and competitive environment.
The post Legislative offensive and the risk of a “Prohibition era” for betting in Brazil appeared first on Americas iGaming & Sports Betting News.
Altenar
Altenar and Greentube Announce Strategic Sportsbook Partnership
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar and Greentube Announce Strategic Sportsbook Partnership
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on Americas iGaming & Sports Betting News.
Altenar
Altenar Extends Sportsbook Partnership with Anakatech Following Strong Growth
Altenar, a leading sportsbook platform provider, and Anakatech Interactive Limited have agreed to extend their long-term sportsbook technology partnership, reinforcing continued collaboration across key regulated markets.
Anakatech Interactive Limited, established in 2013, develops a powerful gaming platform built in-house with its own game studios producing 220+ online and mobile-friendly scratch, slot, crash, table and lottery games, and this broader gaming expertise underpins its growing sportsbook and casino operations.
The partnership spans key regulated markets, with a strong focus on the UK, where Anakatech operates brands such as Betnero and Luckymate.The renewal reflects strong commercial performance and sustained business growth driven by the partnership.
Under the agreement, Anakatech will continue to leverage Altenar’s fully managed sportsbook solution across its portfolio, supporting both existing brand expansion and the planned launch of new brands.
The decision to extend the partnership was driven by solid performance and consistent month-on-month growth, with Anakatech achieving more than 103% growth over the past 18 months while operating on Altenar’s platform.
The deal also reflects Anakatech’s confidence in Altenar’s stable and scalable environment, with the operator also highlighting the value of receiving not only core platform delivery, but also tailored support aligned with its specific business needs.
Altenar provides Anakatech with a fully managed sportsbook solution including:
- End-to-end sportsbook platform management
- Advanced risk management tools
- Customised betting markets
- 24/7 operational and technical support
- Ongoing product enhancements and feature development aligned with operator needs
Vasilis Betzelos, Head of Commercial Account Managers at Altenar, said: “We are pleased to continue our partnership with Anakatech Interactive Limited. The growth they have achieved demonstrates the strength of the collaboration, and we remain committed to supporting their continued expansion across existing and new brands.”
Ivan Di Pieri, Head of Sportsbook at Anakatech, said: “Adding a sportsbook vertical to our range of services has been a long-considered move. We are pleased to partner with one of the industry’s top providers and are confident that our offering will continue to improve over time.”
The post Altenar Extends Sportsbook Partnership with Anakatech Following Strong Growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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