RubyPlay secures bet365 partnership to accelerate Spanish expansion

RubyPlay’s premium collection launches with global operator bet365, signifying an important milestone in the supplier’s growth in Europe.

RubyPlay, a content ecosystem based in a studio, has enhanced its footprint in Spain by forming a new partnership with bet365, a prominent global online operator in the industry.

The agreement has resulted in bet365 incorporating a wide range of RubyPlay’s top games, featuring fan favorites such as Immortal Ways® Buffalo, Immortal Ways® Cleopatra, and J Mania® Golden Eggs.

The recent partnership represents an important advancement in RubyPlay’s broader European expansion plan. Spain is a crucial regulated market where the provider has continually expanded its presence, driven by robust operator demand for unique, high-quality content.

Central to this expansion is RubyPlay’s multifaceted content ecosystem, providing operators with a varied and dynamic portfolio designed to cater to market-specific requirements. The model improves RubyPlay’s capacity to provide customized, relevant content by utilizing a cohesive distribution network.

bet365 is well-known as a worldwide frontrunner in the online sports wagering and iGaming sector, featuring a significant presence in major European markets.

Following this launch in Spain, RubyPlay and bet365 are prepared to extend their partnership in the upcoming months, with launches scheduled in additional regulated markets worldwide. The contract additionally grants bet365 access to content from RubyPlay’s broader studio network, which includes Koala Games.

Dima Reiderman, CCO at RubyPlay, said: “Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months.

“Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”

Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, said: “We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief.

“Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”

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