Mindway AI Announces Partnership with 2mee

Global behavioural intelligence leader Mindway AI has teamed up with 2mee, the pioneer in Human Messaging, to transform digital risk management. This strategic partnership combines advanced risk detection with personalised messaging to set a new standard for user safety and engagement in the digital landscape.

2mee is renowned for its innovative approach that integrates real, verified human messages directly into digital experiences. By delivering pre-recorded human guidance at crucial moments of friction or uncertainty, 2mee assures operational transparency while drastically improving user trust and comprehension. The platform’s unique integration allows these messages to be seamlessly embedded into user journeys, thus maintaining the flow and integrity of the digital experience while enhancing end-user interaction.

The partnership between Mindway AI and 2mee aligns the strengths of both companies by bridging the gap between behavioural risk detection and immediate, human-centric intervention. This collaboration aims to provide operators with a powerful toolset, leading to measurable interventions and ensuring compliance with regulatory standards.

“Partnering with 2mee allows us to leverage our advanced behavioural detection capabilities in groundbreaking ways. By integrating our technology with 2mee’s pre-recorded human messages, we are creating a holistic approach to risk management that supports both operators and their customers, while meeting rigorous regulatory requirements. This partnership represents an exciting evolution in how we foster safer digital environments,” said Rasmus Kjaergaard, CEO of Mindway AI.

“Working with Mindway AI allows us to close a critical gap that’s existed for years. Risk algorithms have been excellent at identifying problem gambling behaviour, but tools and research around follow-on preventative action have been significantly lacking. Together, we’re connecting behavioural intelligence with real human intervention inside the journey itself. It’s a unique and genuinely exciting step forward for how regulated operators support their customers responsibly,” Jez White, Managing Director at 2mee, said.

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