CasinoRIX Acquires Innovate Change

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CasinoRIX, a provider of online casino review and comparison services, has acquired Innovate Change, a New Zealand platform known for its independent reviews of real-money casinos. The deal gives CasinoRIX a direct presence in New Zealand and supports its wider international growth.

The acquisition strengthens CasinoRIX’s ability to deliver transparent, data-driven reviews across new markets. Innovate Change adds local expertise through impartial reviews, bonus comparisons and responsible gambling resources tailored to New Zealand players. Integrating these capabilities into CasinoRIX’s global framework ensures consistent standards while addressing regional needs. This step reflects CasinoRIX’s broader strategy: expanding internationally while maintaining credibility and trust as core values.

Jessica Millis, Chief Executive Officer of CasinoRIX, said: “Innovate Change has built a respected position in New Zealand through its independence and commitment to players. By bringing the business into CasinoRIX, we combine that local strength with our international network. This acquisition supports our growth strategy and reinforces our role as a trusted source of information in regulated iGaming markets.”

CasinoRIX will extend localised coverage in New Zealand, covering local licensing, payments and promotions. The integration will allow for faster updates, broader operator comparisons and tools that help players make informed decisions.

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