Brightstar Lottery Spotlights Next Generation of Future-Forward Solutions at NASPL 2025

Brightstar Lottery PLC announced that it will demonstrate its global lottery leadership and present sophisticated lottery solutions at the North American Association of State and Provincial Lotteries (NASPL) 2025 annual conference, from Sept. 8–11, in Niagara Falls, Ontario. For its NASPL debut under the new brand, Brightstar’s team of industry-leading people will spotlight the next generation of growth-driving solutions designed to engage players at retail, instantly and digitally.

“Backed by the momentum of launching our new brand, Brightstar is incredibly excited to reconnect with our North American customers at NASPL 2025 and demonstrate the investments we’ve made with self-service, in-lane and compact terminals, and digital solutions for omnichannel play. With our renewed focus as a pure-play lottery business, Brightstar’s booth will feature future-forward solutions that empower our customers’ growth and emphasize our commitment to player engagement, delivering on our promise to elevate lotteries and inspire players,” said Renato Ascoli, Brightstar CEO Global Lottery.

NASPL attendees who explore Brightstar’s booth can experience a variety of new engaging products including:

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• Engaging Players at Retail: Brightstar will display its in-lane, self-service and retailer terminal solutions that are designed to revolutionise retail with the sophistication and high-performance needed for modern business operations. Among many exciting products highlighted in Brightstar’s booth will be LotteryLink, the first-ever small-format solution to enable in-lane instant and draw-game sales without a dedicated lottery terminal at the checkout lane or software changes on the retailer point-of-sale system. Additionally, Brightstar will highlight its GameFlex 48 lottery vending machine, which has the highest game capacity in the industry with ticket-by-ticket activation for enhanced security, control and inventory tracking, and a new extremely compact draw-games-only vending machine. Two versions of Brightstar’s Digital Menu Board, a modern, sleek way for retailers to showcase in-stock instant tickets at the point of sale, will also be featured.

• Investing in the Future: This special area of Brightstar’s booth is designed to demonstrate innovative concepts and products, and gain customer feedback to help shape the future of lottery. Many of these demonstrations will be focused on how Brightstar is leveraging artificial intelligence to increase efficiency and drive sales.

• Exciting Instants Innovations, Turnkey Promotions and Omnichannel Content: Brightstar will debut new instants innovations including high-resolution imaging to elevate the play experience, proprietary registered holographic features that create added motion and visual impact, Infinity Instants scenes for engaging gameplay, and a handful of new playstyles. Visitors can hear more about Brightstar’s turnkey marketing, advertising and media promotions with well-known brands such as iHeart Media and Wheel of Fortune. NASPL attendees can also experience how lotteries are enhancing their instant ticket portfolios with the latest omnichannel games including those from Brightstar’s portfolio of licensed content, such as popular IGT Slot games.

• Compelling iLottery Portfolio: Brightstar will spotlight advancements in the fast-growing iLottery segment with its full suite of applications, game content and marketing services. On display will be its updated cloud-based platform with enhanced front-end features and expanded player-engagement capabilities. A giant touchscreen will showcase Brightstar’s vast library of 250 captivating iLottery games including progressive jackpots, AI-generated designs, expanded popular themes and Brightstar’s new eInstant category, Prize Tap.